Forum Moderators: martinibuster
Curious if it was just me or did anybody notice the same?
Is the ecpm for these considerably higher than average?
It can be higher or lower, depending on a lot of factors. In my experience, site-targeted CPM ads are great "filler ads" on pages whose topics don't attract higher-paying contextual (pay-per-click) ads, or for keywords that may be short on higher-priced click inventory at any given moment in time. Your mileage may vary.