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Why Won't Google Let Us Filter Dot Info Domains?

Please Google, Let us Filter TLDs!

     
9:30 am on Jan 16, 2007 (gmt 0)

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Dear ASA, please forward this to your product managers. :-)

I just used the preview tool to look at some of the sites advertising on my sites through Google Adsense. And while I was happy to see many quality sites (so the landing page quality filter seems to work somehow), I saw a number of domains I would like to block immediately.

Okay, we know that we probably won't get a bigger filter list. We also know that we probably won't get a filter that let's us filter by advertiser ID (now that would be great!) any time soon.

But it should be definitely possible to extend the filter functionality that we can filter TLDs?! With that feature I would immediately block out ALL .info domains. So far, I have seen very very very few legitimate advertisers using .info domains. It seems to me that all those MFAs/parked domains/hitfarm-style sites use the .info domain to spill out more useless stuff onto the web every single day. One of these companies have 76,500+ domains registered, with 23,200+ domains using a .info TLD, that's about 30%, and it's definitely too much.

So, please, Google, let us filter TLDs!

7:05 am on Jan 18, 2007 (gmt 0)

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If they let us block that domain .biz would also go. Then you have to get rid of .net because that's all the low class people who didn't get a .com, and .org has to go because they're all non profits and don't have any money. Then we can ban .de because we hate Germans

Why does everybody get so emotional about this topic? I would never block ads from any specific country TLD as long as the majority of ads that show up from this TLD are legitimate. What's more, I would not block a country TLD because I hate the people living there.

But you are right, there may be a point in blocking .biz and .org as well. :-)

Google doesnt go far enough in enforcing its own rules from the TOS (for whatever reasons) (...) I would think thats its self-evident that these faux directories are "non-content-based pages".

Absolutely. And I do not care whether the ads on the landing page are from Adsense or any other ad program. If I get to a landing page without content (other than ads), then I simply do not want my visitors to see that page. It's really as easy as that.

Parked domains are not MFAs nor in the same class. Parked domains belong to a segment of search called Direct Navigation. Direct Navigation is when someone wants a widget and searches for widgets by typing widgetstore.com into their browser (instead of a search box) to find it.

I always admire when people actually defend the darker sides of the web. But this is the Adsense forum, and this topic is about Adsense ads promoting sites that do not have content other than ads (this is not about type-in traffic). These sites have been clearly created using templates (all those 76,000+ sites look surprisingly similar) and in my opinion do not add value to the user experience. As outlined many times before, I would rather see the final advertiser advertising directly with Adwords/Adsense rather than going through a middleman who does his arbitrage business.

I know that it is probably nowhere prohibited in the Google Adwords TOS to promote sites without meaningful content, but I still may desire to not expose my visitors to such sites.

Parked domains reportedly convert at a higher rate than a regular informational adsense site. For an advertiser selling widgets, there are few better opportunities than owning widgets.com or widgetstore.com. The next best thing is to advertise on such sites.

This may be so. But then one may ask why these parked domains (if they are so great and wonderful to end consumers) do not get a better position in the search engines? Why do they need to litter Adwords/Adsense and buy their traffic? I think the answer is obvious - the search engine folks seem to think that these site are of little value.

Again, type-in traffic for these domains is fine, but they should be excluded from the Adwords program for the lack of quality. If Google does not manage to do this, then they should at least give us the right tools to keep these advertisers off our sites.

10:55 am on Jan 18, 2007 (gmt 0)

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This may be so. But then one may ask why these parked domains (if they are so great and wonderful to end consumers) do not get a better position in the search engines?

Because they ARE search. They are not engines. They are search. It's called Direct Navigation. There is more than one way to search.

they should be excluded from the Adwords program for the lack of quality.

The classic parked domain doesn't buy AdWords. This is where you are generalizing and not accurately describing parked domains. When you talk about parked domains you're bringing in type-in traffic sites that have nothing to do with arbitrage.

By lumping "parked domains" with arbitrage sites you are clearly perpetuating a misunderstanding about Direct Navigation.

Direct navigation

  • User types Widgets.com into browser
  • User clicks on an ad for widgets
  • User BUYS a widget.

That's quality.

11:22 am on Jan 18, 2007 (gmt 0)

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User types Widgets.com into browser
User clicks on an ad for widgets
User BUYS a widget

Aye, then this is formally not part of this discussion, because I do not mind users typing in domain names. I am also not interested whether these sites convert better or not. I can not influence that, and I do not care.

Instead I am interested in sites that use Adwords/Adsense in order to promote their existence - this affects my sites and my business. Clearly, they NEED to buy their traffic, because noone would ever bookmark such a page or tell his friends about (in fact, to most visitors these sites are just an unwelcome annoyance). And again, no quality search engine would ever list such a page. The reason is simple: these sites are crap.

So, for this discussion, we should find another name for these sites (if you object the name "parked domain"), i.e. for sites that fall under the following criteria:

- Domain name is made up mostly from keywords, e.g. <keyword1><keyword2>directory.<TLD>
- Landing page contains nothing but sponsored links
- Site is being promoted heavily through Adwords/Adsense program
- Site is clearly created from templates
- Site is hosted on a server that contains several thousands of similar sites (again, one of these guys rund 76,000+ domains)

As the site owners clearly provide no information other than ads on these sites, I still think they might classify as "parked domains" because they do not make use of the site to provide useful information, but I am interested to hear better names.

4:22 pm on Jan 18, 2007 (gmt 0)

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Netmeg,

Hej pa dig! Hur ar det i gamla Svedala?

Uh.. sure!

(?)

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