Forum Moderators: martinibuster
Traffic first then AdSense is the way to go.
In fact, I've actually had better success without monetizing it at all until I get to a certain daily traffic level. For some reason people look and link to sites differently if it doesn't have anything on it. Then, once you have the traffic and monetize it with AdSense then you're better off.
It's much more difficult to get motivated to start new sites nowadays with the Google sandbox crap, not to mention competition. You could spend months building a quality site with enough content and spend years getting it to be well placed in SERPs--and that may not even happen. You might get and remain stuck behind the blackhat con artists.
In the future I might make 'MFA' sites if I can get the quality high enough. Right now I'm trying to kill the competition. I think some sites are 'developed for adsense'. MFA doesn't really show the full picture. I think a lot of people wouldn't spend as much time developing their sites if not for Adsense. There's MFA and DFA (Developed For Adsense).
p/g
So I then made sites for adsense. I think the term MFA is actually a real bad one to have crept in, there is nothing wrong with sites geared around earning with adsense. The problem sites are those that abuse the system, which is quite hard to characterize in words.
That said, I do have a mind for AdSense now when I'm building a site. It's good to have a hobby, but a profitable hobby? That's the ultimate.
I was already contemplating retirement from the corporate world in 2005 and am now retired.
AdSense provides substantial incremental income but is not at all critical to the financial viability of the family.
I spend absolutely no time optimizing AdSense (I find the process to be exceptionally boring). It is simply integrated into the site in whatever way I personally feel is appropriate. I know I am undoubtedly leaving money on the table, but I simply don't care.
It would be disappointing if I lost my AdSense revenue for some reason, but I certainly wouldn't lose any sleep over it.