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Friday January 12, 2007: My Earnings Halved

     
1:16 pm on Jan 13, 2007 (gmt 0)

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Anyone notice a sudden dramatic decrease in stats for Friday? My site had its best ever day Thursday and its worst in about 6 months Friday with earnings cut in half...Any ideas?
1:53 pm on Jan 13, 2007 (gmt 0)

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May be you was smart priced.
I usually have 2 good days & then 1 bad day.
So it goes on...

Although I noticed a bad CTR yesterday so I guess ad targeting was not so good yesterday.

2:38 pm on Jan 13, 2007 (gmt 0)

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"Friday with earnings cut in half..."

Yes, you are right. I was just showing an improvement after almost 5 weeks of cr*p when I got hit again by this 'maintainance'.

3:40 pm on Jan 13, 2007 (gmt 0)

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For almost 1.5 years I've never complaint about earning from GA, yet for this Friday the stats shows some radical revenue.

Yes... Something weird happened this Friday.

3:47 pm on Jan 13, 2007 (gmt 0)

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Friday looked normal to me. CTR and eCPM were 11-12% higer than this month's average, but that's within the normal range of ups and down.
5:21 pm on Jan 13, 2007 (gmt 0)

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Lets see what happens today...Update us tomorrow on how your Saturday shaped up
5:52 pm on Jan 13, 2007 (gmt 0)

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Judging from your past posts, uneven earnings seems to be normal for you.

[Constructive Advice]
You may want to review the keywords people are using to reach your site. Undesirable phrases will result in less clicks (aka garbage traffic). Also review your unique visitor stats (not daily visitors). If this is an ongoing problem with you, the issue is likely tied to your traffic, not AdSense.
[/Constructive Advice]

Re halving of earnings, if you're earning ten to fifty dollars per day then halving of earnings is easy to do and probably within the realm of normal.

Slow Stats
September 13, 2006: Stats Lagging Today?
Low CTR (Aug1) in Google AdSense
Google Adsense Not Showing Again - August Update?
Slow day today? (July 30)
July, 11th: Google Stats updating?
AdSense Stats Not Updating Today?
july 3rd Stats Frozen?
June 28, 2006 - Adsense Stats a little slow today
June 22, 2006 - no update in stats
June 8, 2006 - Stats slow to update?
Updating issues?

[edited by: martinibuster at 6:04 pm (utc) on Jan. 13, 2007]

5:54 pm on Jan 13, 2007 (gmt 0)

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I am becoming more and more convinced of a possible pattern in these threads where there seems to be fluctuation in the earning metrics on some folks sites, while others maintain everthing is "normal".

Could it be that there is more volatility in newer sites which possibly have a lower algorhytmic rank than, say, some older sites. The reason I suspect this is that older sites, with a host of proven metrics might stand to more predicatbly serve advertisers, as assumed by G's algo, while a lot of newer sites still have to establish that criteria over time? It seems that every so often, G adjusts the algo to effect some metrics that effects some sites and not others. Could a site's age be a factor?

6:02 pm on Jan 13, 2007 (gmt 0)

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I suspect there are more instances of volatility in low earning sites. A site earning five dollars per day dropping to $2.50 per day is a 50% plunge. Dramatic, right?

Not dramatic if you're earning fifty or three hundred dollars per day. It's called within the normal range. That's the problem with these kinds of threads, imo. The percentages quoted can be misleading.

6:03 pm on Jan 13, 2007 (gmt 0)

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It is dramatic if you usually earn over $100 per day and the site is over 3 years old
6:11 pm on Jan 13, 2007 (gmt 0)

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Reading your past posts, it appears as if a 50% drop occurs with some frequency. I get a huge drop on weekends and sometimes on Fridays. It's my traffic that's causing it. You may want to investigate your traffic to see if there are discernible patterns.
6:14 pm on Jan 13, 2007 (gmt 0)

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Normally I have a good 15-20% drop on the weekends but yesterday saw a drop from a normal 1200 visitors to just over 500. That's way out of wack.
6:21 pm on Jan 13, 2007 (gmt 0)

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Adsense revenues are so bad lately...

How bad are they?

YPN is now out performing adsense on my site. I'll let adsense have all my foreign visitors until stats improve (maybe forever).

I believe we are seeing the results of a further crackdown of MFA adwords advertisers resulting in a decrease advertiser pool for some niches. (perhaps excluding travel sites :)

6:27 pm on Jan 13, 2007 (gmt 0)

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yesterday saw a drop from a normal 1200 visitors to just over 500.

Visitors or impressions? If it's visitors then that's a traffic issue. Not related to AdSense.

If it's impressions then how do the imps correlate with your visitor numbers. Also, to further clarify, you may have to examine how those visitor numbers correlate to unique visitors or returning visitors.

6:46 pm on Jan 13, 2007 (gmt 0)

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My earnings down 40% since November and 20% lower same time last year, thought it was the holidays now looking into other causes, I have a 7 year old site with quality traffic. I have had dips before and always came back stronger than ever but this time I'm beginning to have doubts.
There goes my condo in hawaii dream.
7:00 pm on Jan 13, 2007 (gmt 0)

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my earnings took a big hit beginning of Jan. traffic is up, ecpm is about 1/4 of what is was across my best sites.
7:14 pm on Jan 13, 2007 (gmt 0)

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I just don't think you can ever figure it out, my earnings tanks mid November and stayed that way till just after xmas, they have now recovered to close to where they had peaked.

Thursday was one of the best days ever, but that followed a pretty sorrowful Wednesday day, and yet Thursday did not look like it made up for Wednesday via a click dump.

Now given my system gets close to a million page impressions a day across every subject imaginable you'd think things would really average out with each day being very predictable. But it never is.

7:52 pm on Jan 13, 2007 (gmt 0)

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i used to earn $5-$10 daily then it just started bang to $300 daily
i advertised at many places and its withing google policies and terms and conditions but it started decreasing at $250 next day then 150 other hope today its not like that of a droping pulse.
google pays too less around .1 per click does yahoo also pays that low


System: The following message was spliced by martinibuster - 12:29 pm on Jan. 13, 2007 <small>(utc -8)</small>

[edited by: martinibuster at 8:30 pm (utc) on Jan. 13, 2007]
[edit reason] Spliced [/edit]

9:07 pm on Jan 13, 2007 (gmt 0)

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I just don't think you can ever figure it out, my earnings tanks mid November and stayed that way till just after xmas, they have now recovered to close to where they had peaked.

Let's see, your earnings tanked during the Xmas shopping season, and bounced back immediately after, that's a hard one!

Not sure I can put my finger on it, but there has to be a reason why people aren't home surfing the web and clicking on AdSense when they're out shopping for gifts, I just wish I could narrow it down... ;)

9:41 pm on Jan 13, 2007 (gmt 0)

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Watch with the sarcasm! The fact is traffic and clicks were fine, it was earnings that dived. Traffic only diving in the expected dips on holiday days themselves.
9:45 pm on Jan 13, 2007 (gmt 0)

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My Friday earnings are always well down on Tuesday to Thursday earnings. Saturday is usually worse.

However, even allowing for this pattern, I have noticed over the past few weeks that my earnings per click (normally quite stable) fall significantly over the weekend then pick up on Monday.

I suspect there are a significant number of advertisers who are either pausing campaigns or reducing bids over the weekend. I think that this could be an effect that snowballs.

1:00 am on Jan 14, 2007 (gmt 0)

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Watch with the sarcasm! The fact is traffic and clicks were fine, it was earnings that dived. Traffic only diving in the expected dips on holiday days themselves.

What sarcasm? ;)

Traffic and clicks have absolutely nothing to do with how much advertisers bid during the holidays. Earnings are based on how much people BID for ads, and if your demographic dips during the xmas holiday, so do your earnings.

It's not rocket science, unless those rockets power Santa's sleigh....

[edited by: incrediBILL at 1:00 am (utc) on Jan. 14, 2007]

1:46 am on Jan 14, 2007 (gmt 0)

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Earnings seem to be reducing since Thursday. Advertisers losing steam/budget after having a big-bang early January perhaps? In any case, Jan is seeing an overall increase from Nov and Dec!
2:20 am on Jan 14, 2007 (gmt 0)

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Earnings seem to be reducing since Thursday

I've had the opposite experience, but I'm not ready to break out the booze and celebrate. Peaks and valleys are normal, and it takes more than 48 hours to discern a trend.

3:28 am on Jan 14, 2007 (gmt 0)

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By January 7th, I'd equaled the earnings I'd made for all of January last year, so I can't say mine are going down. And that's even with some SERP issues that I'm still working on getting fixed.
3:42 am on Jan 14, 2007 (gmt 0)

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my ecpm seems pretty consistent at $26. Friday sucked but today is normal.
Traffic is down but that's not adsense problem