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Forum Moderators: martinibuster
joined:Dec 10, 2005
For small sample sizes, the effect of one click that is a lone way from your average may be enormous.
I now average around 2000 clicks a day, but still see a spread of plus or minus 30% around my average value. When my traffic was much lower, the daily values ranged from 30% to 400% of my average.
For my first month my traffic was very low and the daily average earnings per click varied dramatically from day to day.
My average EPC for month 1 was 16x
The EPC for month 1 day 13 was 7x and the EPC for month 1 day 3 was 64x.
Now my average EPC is 13x but I see daily variations from 11x to 18x
And of course those first coulple of clicks of the day can sometimes generate ridiculous figures.
Less advertiser may mean less competition for bids thus lower epc.. i'm definitely seeing it.