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Problem I'm suffering.

     
12:49 pm on Dec 29, 2006 (gmt 0)

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I run a fairly large site ,thousands uniques per hour and what really gets to me is how I earn as little as a few dollars a hour.

My problem is not the CTR as that's always been as great as it ever has/can be and it seems that the click value is dropping more and more lately.

All I can suggest the reason for my site being so painfuly poor quality in ads is that google is not dishing out more than the same usual 3-4 ads on every (thousands of page views).

What should I do? what can be done, anything to get my ads to circulate between different words would be nice.

Regards
NoodleBox.

12:56 pm on Dec 29, 2006 (gmt 0)

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Is this a forum?
1:15 pm on Dec 29, 2006 (gmt 0)

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No, but each page has different text you'd think it would pick it up better and change the ads about, ive tried implementing targeting tags between the [content] section and hope for the best.

Any other ideas?

1:51 pm on Dec 29, 2006 (gmt 0)

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Try to mix it with CPM from other networks
2:26 pm on Dec 29, 2006 (gmt 0)

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Tried that, got poor performance from CPM ads lately so not worth the hassle... valueclickmedia is crap!
5:27 pm on Dec 29, 2006 (gmt 0)

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Maybe yout 1000s of uniques per hour are looking for something other than Ads? It takes a lot of quality advertisers to fund high paying clicks for this amount of traffic - how broad is your niche?

Don't be too Greedy! Play around with improving and changing your content. It is quality content that generates quality Ads. But of course Quality Content may well reduce your click through rate.

5:39 pm on Dec 29, 2006 (gmt 0)

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Maybe yout 1000s of uniques per hour are looking for something other than Ads? It takes a lot of quality advertisers to fund high paying clicks for this amount of traffic

Also, what is the audience's motivation? Are visitors researching ways to spend their money or doing something else? (A site devoted to weather or imperial-to-metric conversions might have great traffic, but most users probably wouldn't click on ads even if they were relevant, just because they were simply looking for the day's weather forecast or the area of a French holiday cottage in square feet.)

6:38 pm on Dec 29, 2006 (gmt 0)

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I found that having different ad block sizes on pages seems to bring different target ads...

It helped me

8:54 pm on Dec 29, 2006 (gmt 0)

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>>>it seems that the click value is dropping more and more lately.<<<

the correct term for "click value" is epc, or earnings per click.

ypn stats give you an epc number, but google hides that info from you... so you'll have to calculate it everytime that you want to know the single most important metric on your website.

since you have already identified a downward trend in your overall adsense epc, the next question is, what pages have the lowest epc? is it a particular page design that's bad? or does some subject matter have lower epc than other subject matter? photo pages vs. non-photo pages? etc.

channels will tell you all that... once you know where adsense doesn't work, you can make decisions on how to handle it.

10:19 am on Dec 30, 2006 (gmt 0)

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but most users probably wouldn't click on ads even if they were relevant

The OP said:

My problem is not the CTR

I guess he is simply smartpriced.

11:53 am on Dec 30, 2006 (gmt 0)

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I guess he is simply smartpriced.

I'm sure he will agree.

But I've yet to understand what would provide conclusive evidence of smart pricing, and how you can differentiate between smart pricing and spreading a limited amount of advertising revenue over a growing number of clicks (implying that you dip further into the lower ranking ads).

To me, blaming low or reducing EPC on smart pricing is just a kop out. The answer is to improve and extend content. If your content is extended into new areas, you will attract new Ads and increase the advertising revenue available to you. You may also use your content to educate your visitors so as to ensure that when they do click on an ad, they know what to expect and are more likely to convert for the advertiser - this should help to reduce smartpricing (assuming Google gets it right), but of course it will reduce your own CTR.

Obviously if most of your content is generated by your visitors, e.g. as may be the case for a dating site, then all the content will tend to be on very similar topics, and the webmaster will be able to do little to improve ad performance without doing a lot of editing and maintenance. This is probably not what some of the more greedy players are looking to do.

12:01 pm on Dec 30, 2006 (gmt 0)

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Good news I think I fixed it :) and it looks like it was because CPM ads were taking up my whole only 1 ad block... and there was no room for others :)

I messed about today doing about 5 different things so I can't be 100% sure what I did but my ecpm is up up up! :D (within hours of messing about it's risen to god like levels)

12:41 pm on Dec 30, 2006 (gmt 0)

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Better news, ecpm risen 3x so far in last hour... dyam I think it does help if your serving CPM ads to offer more boxes for other cpm / contextual ads :)