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So you get 1000 clicks a day. are they all unique?

         

noodlebox

4:21 am on Dec 13, 2006 (gmt 0)



A question I've been meaning to ask the adsense community for some time...

Say your stats show 1000 clicks for 100$... and the other day 1000 clicks for 500$... now we could call it smartpricing or we could call it "repeat clicking".

Now in my opinion for each repetitive click is a reduction in the cost of the click for you and and your advertisers.

Although I'm wondering, if you showed ads for red widgets, blue widgets and green widgets.. but never for black or pink... and your visitors checked out red,blue,green.. 10 times a day... then red,blue,green will get angry and drop your earnings... whilst black and pink are waiting to give you loads of $$$$.

So why are we only displaying 3 advertisers why not from a range of 100 ads... that would almost improve on the situation, our visitors would have more interesting new links, and we'd be guranteed a better pay if they clicked all the different ads right?.

Does google take multiple clicking and turn that 1000 clicks from user A this month into a single click in our statistics.. if so we should all help prevent this.

Suggestions? (i read about keywords it could help)

jomaxx

6:38 am on Dec 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A surfer clicks on two different ads, I'm sure that both advertisers get charged and the publisher earns revenue for both clicks. I don't see any logical basis for Google not to charge one of the advertisers, or to give one or both discounts, or to pay the publisher a lower proportion of the revenue.

This only applies to reasonable numbers, of course. If user A really clicked 1,000 ads during the month, per your example, I think you're got a problem that goes much deeper than finding new ads to show him.

As for all that other stuff you're talking about (to the degree that I understand what you're saying at all), I don't see how any of it is under the publisher's control, so I'll leave it up to Google to serve ads as they see fit.

Hobbs

7:54 am on Dec 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



we'd be guranteed a better pay if they clicked all the different ads right?

Wrong, nothing is guaranteed, neither the clicks, nor the pay.

What you're saying (I guess) is shouldn't we target different keywords for better pay?

Some research keywords before building content, others build by instinct and hope for the best, it's up to you. Is having many topics better than going vertical on one? YMMV is all I can say.

noodlebox

9:38 am on Dec 13, 2006 (gmt 0)



Hobbs, you have a good point targeting one content area on your site is like asking for it... when your making 1$ a day on your ads about red widgets, you could be earning 100$ day about black... the possobility is that your limiting yourself down maybe by your keywords or content.. so shouldn't we be using googles special way of targeting the content of the pages ...

For example a person is from the UK London and wants to find a person from london, if he was presented with Meet men in Scotland, he'll find himself not clicking that ad... whilst if we tried to help target his ads to his Location by maybe inserting the user location in the keywords for his ads to pick up on, he'll be seeing ads for London and this representing him with a lucrative link to click.. making you money, increasing CTR.

Just an idea, let me know if you've done this idea.

Hobbs

10:11 am on Dec 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



you have a good point targeting one content area on your site is like asking for it

Actually I beg to differ with myself if this is what I said :-)

I'd still build the one topic vertical site, personally I think in terms of fun and traffic, how much money it makes is a no brainer if you have fun building and maintaining it and can get good traffic. Would I expand to topic B for more money? Only if it is fun to build, and can get good traffic, would I build it anyway with no fun or traffic? Maybe, if the money is really good and I don't have to see it ever again!

Many schools of thought down here about this, to each his own, so perhaps I'm the wrong person to answer your question.

jomaxx

7:11 pm on Dec 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



if we tried to help target his ads to his Location by maybe inserting the user location in the keywords for his ads to pick up on, he'll be seeing ads for London

No, there a subtle but important distinction here. Google don't target ads based on the content on the page. They target ads based on the content of a previously cached copy of the page. Therefore sticking "London" prominently on the page that London visitors see will have no effect. Since the Mediapartners crawler is based in the US, all you'll succeed in doing is targeting all the ads to "California".

There is no need to do this anyway, because Google already know where the surfer is coming from and they already do Geotargeting of ads to a certain degree.

rbacal

8:01 pm on Dec 13, 2006 (gmt 0)



Although I'm wondering, if you showed ads for red widgets, blue widgets and green widgets.. but never for black or pink... and your visitors checked out red,blue,green.. 10 times a day... then red,blue,green will get angry and drop your earnings... whilst black and pink are waiting to give you loads of $$$$.

I hate when widgets get angry.

You DO have to watch out for the red blue and green widgets, because in my experience, they are the most bad tempered and unpleasant when aroused.

zoggle

8:01 pm on Dec 13, 2006 (gmt 0)

10+ Year Member



Now in my opinion for each repetitive click is a reduction in the cost of the click for you and and your advertisers.

I believe in this theory! The more an Ad is clicked, the more it gets lower and lower paying, and higher and higher it goes to the top block... like those MFA Ads ;-)

noodlebox

11:38 pm on Dec 13, 2006 (gmt 0)



zoggle :) exactly my thoughts.. we need to try and get the ads to rotate more ... highest performing ads just get abused by multiple clicks and then set at smartpricing levels.

I made some minute changes and increased by ctr by 0.10% just modifying the keywords on my pages. new ads are showing this must be why.

jomaxx

12:50 am on Dec 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Note that in the past it has been observed that a change to the text on your page can take anywhere from a day to weeks to be reflected in your ad targeting.

BTW, most people here would suggest you simply write on-target text for the benefit of your visitors and not salt the page with keywords. I don't think there's any doubt that trying to manipulate ad targeting by changing around keywords will be self-defeating.

BigDave

1:14 am on Dec 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you want ads to rotate more, sign up for some different ad programs and rotate between those ad programs. It weill be much more efficient than trying to figure out some way to force Google to rotate ads.

johnblack

1:29 am on Dec 14, 2006 (gmt 0)



Given this scenario -

Although I'm wondering, if you showed ads for red widgets, blue widgets and green widgets.. but never for black or pink... and your visitors checked out red,blue,green.. 10 times a day... then red,blue,green will get angry and drop your earnings... whilst black and pink are waiting to give you loads of $$$$.

I'd write a new page about black and pink widgets, then both the advertiser and visitor is happy.