eCPM question

don't flame me, walk me through please

[GiveMeMore]

Guys I'm really sorry for this repeating question, but I'm really lost, I hope you will bare with me one more time.

My site just started to "mature", I've been out of google sandbox for just 3 days.

all in all my site has been running for 3months + and looking at my overall statistics my Page eCPM is $4.86 I've been thinking for long that my site was doing ok averaging $5/day and only 3 months old. But from what I've been reading around a content site should get a better eCPM.

how can I tweak, where to start? any suggestion is appreciated

Regards and happy holidays

[Matt Probert]

What you might do, is review the pages to see if relevant adverts are being delivered. You can also check your logs to see if the Google Mediapartners spider has been indexing the pages. Obviously Google cannot deliver relevant adverts until the page has been spidered - by the Adsense spider which is separate and unique from the Google search engine spider.

Assuming all the pages have been spidered, and are delivering relevant adverts, then its a case of reviewing advert format and placement - see the Google Adsense website for details and suggestions.

If the adverts are not relevant, but the pages have been spidered, perhaps you need to review the content. Are there multiple topics on a page? Can a spider determine the nature of the page? Use a single <h1> heading which clearly contains the title of the content topic. This is helpful for your readers also.

Just a starter for you.

Matt

[bts111]

Use the channels and also the heat map and just keep ripping out those pages.

Good Luck :)

[frox]

a content site should get a better eCPM.

correct that in "could".

it all depends from many factors: your niche, your smartpricing factors, your market/language ...

My eCPM is practically never above $2, and I have solid contents sites ...

Along the lines of "only worry about the things you can change", after a minimal optimization in ads placing, I focus more on increasing traffic, pages etc than in increasing eCPM.

[BillyS]

>>and looking at my overall statistics my Page eCPM is $4.86

Just so you know - it's against Adsense TOS to post stuff like this. Meaning they now have the right to kick you out of the program.

[edited by: BillyS at 12:16 pm (utc) on Dec. 11, 2006]

[Hobbs]

GiveMeMore,
Since you think you will be getting more traffic from now on, hold on tight, don't change anything, usually your earnings, ctr, eCPM all change when traffic patterns change, just observe all your metrics over few weeks, then start testing one thing at a time over a period of one week each, take notes of everything you try, fall back to what works if nothing improves.
Good luck.

[andrewshim]

Listen to Hobbs. He good guy. No talk nonsense.

[Haecceity]

With a very short-term experiment of one week (!) I've found that on my site, in terms of eCPM, link units work better than ads, and they work best when they're in a floating div near the top-left of the content with the content wrapping around, and that they work even better when they have an image right beside them (but separated by a border to comply with the Adsense TOS). Your mileage may vary!

But I'd rather bear with you than bare with you. Public nudity's not my thing. :)

[edited by: Haecceity at 3:29 pm (utc) on Dec. 11, 2006]