Website stats don't co-relate to Adsense figures.

[MetaFunk]

Hi

I have a site that get 1000 page view for a particular page which has Adsense on. Adsense however only reports 30 views. How is this possible?

G,

[Hobbs]

Hi MetaFunk,
What surprises me is not the 30 views,
if you've been around here since 2002, surely you've seen this one asked and answered many times.

But to answer your question:

Google reports Ad views
Your site stats report page views

The discrepancy could be in:
a) Google takes time to fully report views
b) Most pages viewed showed PSA (Public Service Ads)
c) You could be reading your site stats wrong.

[Freedom]

Even PSA's show up ad Page Impressions, though.

Google clicks and Google Page Impressions are on different time schedules.

RIght now, I am troubled by a 150 unique visitors only showing 67 page impressions on one adsense channel. It does make the eyebrows raise, but I've seen this before and the numbers eventually update and work their way through.

I just switched channel for one 50 page website 10 days ago, and the old channel is still getting traffic and click throughs coming in - even though I've checked those 50 pages twice in the last 10 days to make sure the old channel is completely gone.

However, some page impressions and the occasional click comes through on the old channel.

Everytime I start to get to stressed about smart pricing or whatever google is up to, or a drop in advertisers, etc., - I just focus on what I CONTROL - and that is writing more content and finding good writers. I keep my eye on the long term prize, and it keeps me going, keeps me motivated.

[incrediBILL]

Even PSA page views are counted.

AdSense only counts page views for things that run Javascript.

You could have 1,000 views a day from 'bots like Google, Yahoo, MSN, and all sorts of other bots you aren't aware of while AdSense stats shows you just real visitors.

[joelgreen]

I just switched channel for one 50 page website 10 days ago, and the old channel is still getting traffic and click throughs coming in - even though I've checked those 50 pages twice in the last 10 days to make sure the old channel is completely gone.

Maybe clicks on "google cached" pages? Or user could save you page on the disk, open it later, and click...

[Hobbs]

Yes, forgot about PSA being counted.

1,000 views a day from 'bots like Google, Yahoo, MSN

Most web stat packages should discount those bot visits from reported page impressions, but iBill is the expert on bots so I'll just shut up.

[Haecceity]

What about people using ad blockers? It wouldn't explain all the discrepancy, but it's a growing percentage.

[Haecceity]

Oh, and do your stats distinguish between human visitors and bots? Some of those hits could have been the google bot!

[jomaxx]

It's almost certainly due to spiders. Either SE spiders or scrapers disguising themselves as legitimate surfers. If you can't distinguish these from human beings then your web stats will never match Google's.

[Freedom]

Without any evidence other then 3 years of experience, and matching site stats with page impressions fairly closely most of the time, I'd have to say that bots aren't triggering Page Impressions readings in the Google stats.

I also asked my cat who sits in my lap most of the time what her opinion was, and she said "no" to the bot theory, so...there you have it. Then she promptly fell asleep on my typing arm which put an end to the conversation.

[incrediBILL]

I'd have to say that bots aren't triggering Page Impressions readings in the Google stats.

Freedom, I think you got it backwards. The theory is his local page stats are much higher than AdSense stats because of things crawling his site, not activating AdSense.

[Freedom]

Yeah, I think you got that right. But my tracker doesn't count bots and I made an ASSUMPTION (ASS is the keyword there), that everyone's tracker was like mine.

[incrediBILL]

If you want stats that more closely resemble AdSense, anything that tracks using Javascript such as Google Analytics will work.

[MetaFunk]

Hi All

Hobbs, there is so much to learn and read these days finding it hard to keep up. Sorry if this was asked before.

The Bot theory is correct. I check the stats on Google Analytic and they are more or less the same as Adsense. So the rest of the hists were robots etc. Its very excessive though isn't it?

I will take a closer look to see whats going on in this front.

Thanks for all your help.

G,

[Haecceity]

So I was right! It had to happen some day.

[Hobbs]

I know exactly what you mean MetaFunk, good luck.

[e1fnet]

Hey,

As said above spiders are part of the reason for this, as are older browsers without javascript support or browsers with JS disabled.

Javascript is not required to view a webpage (even if it does not work correctly) but is required to view adsense ads.

Cheers.

[Content_ed]

I posted a thread about this a while back. I currently figure that about a third of the traffic reported by our server stats is phony. Either broken bots, cache problems or .NET issues. Talked with some serious experts, apparently this sort of thing is on the rise and very random, nothing to get worried about. Currently, they "top" page on our site, according to server stats, is getting over 1,000 visitors a day, of which about 100 are real people. However, only a a half dozen or so pages on our site are affected, so it's just a nusiance.

[Content_ed]

Here's that last thread:

[webmasterworld.com...]