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Adsense Features You would suggest to Google

Believe it or not, G actually values and wants your input

         

SlimKim

7:55 pm on Dec 3, 2006 (gmt 0)

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My suggestion is that they make available a dynamic feed creator for publishers. One of the second tier PPCs i work with has one and you can:

specify what keyword / keyword string you want the ads for ...

specify the width of ads ...

specify how many ads to show ...

specify background / font colors and bordered ads or not

---------------
even with the second tier's lower advertiser bids i have never had a single page that i tested both programs on that adsense out-performed the other

so why even bother with adsense you ask, well some of my sites / pages are structured in such a way that i instictively know adsense is better on. Having said that and without calculating, i would guess year-to-date that 85 percent of our income comes from this other program.

Allowing advertisiers to bid less on content ads was good for them and fair enough but it looks to me like this suggestion would help everybody concerned.

toomer

8:42 pm on Dec 3, 2006 (gmt 0)

10+ Year Member



Believe it or not, G actually values and wants your input

I'm curious as to what actually makes you believe that? Given that we've had countless threads here about some of the features we'd like to see (some of them even formally organized into 'wish lists') yet have basically seen these go ignored.

So, I'm curious about what - specifically - makes you think G "wants and values" our input ... beyond simple optimisim that they do?

martinibuster

8:46 pm on Dec 3, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



>>>yet have basically seen these go ignored.

The last thread on this topic, from last month, had a thank you from ASA. It's pretty well known they scan here and discuss suggestions made over here, that they actually have meetings and talk about what we're discussing.

jchampliaud

9:06 pm on Dec 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Believe it or not, G actually values and wants your input

I'm curious as to what actually makes you believe that?

Because in the past Google has made changes based, at lest partly on what has been said here. As martinibuster said ASA does read post here.

greatstart

9:31 pm on Dec 3, 2006 (gmt 0)

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Instead of using ad units that have a fixed size like 728x90, I would like to see an option for an ad unit where you can adjust the size by percentage.

An example would be a page layout that is set to 90% width on the main table, then the leaderboard ad would be set to 90% width, so when a user opens up the browser window in a smaller size, it would be uniform with the table below it.

annej

9:38 pm on Dec 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Get rid of the MFA site ads and the ads for cell phone rings. Oh yes and the free giveaways. It would save me a lot of time blocking ads.

andrewshim

12:09 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<section targetting> doesn't seem to work very well for me. I often get site-related ads instead of topic-related and page-related ads.

Adsense feature I would like to see is the ability to BLOCK/IGNORE keywords.

rbacal

12:36 am on Dec 4, 2006 (gmt 0)



doesn't seem to work very well for me. I often get site-related ads instead of topic-related and page-related ads.

Adsense feature I would like to see is the ability to BLOCK/IGNORE keywords.

On the first point, I'm with you both as an advertiser and publisher. The adwords interface/process for targeting site pages, etc is absolutely atrocious and largely unworkable.

On the second point, it won't work because adsense does NOT serve ads to the content network based on keywords, for obvious reasons.

leadegroot

12:37 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



on the reporting side, I'd love to see some configurability - I hate the way it is laid out - I have to scroll down every single time I view an advanced report
I assume that the layout is based on research, but to satisfy we members of the minority, they could allow configuration of what blocks of the advanced report go where.
I'd go for:
1. columned results block
2. Quick reports (as per the overview page)
3. report selector
in that order.

Yes, I'm fussy with how I view stats! :)

and, if I really want to nag, I could complain that if my login has timed out it doesn't bring me back to the same page after I log back in, despite holding the path in the url (it used to! I wonder if they know it stopped?)

leadegroot

12:50 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



rbacal:
It doesn't work on keywords?
How does it work then?
What is the section targetting for other than to tell them which bits to pull keywords from?

Or perhaps we just have a different understanding of what 'keywords' means :)

martinibuster

12:51 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



adsense does NOT serve ads to the content network based on keywords

AdWords advertisers input keywords, not topics or concepts, into their AdWords campaigns as well as into their creatives. So it's entirely possible to block an advertiser who is bidding on specific keywords within irrelevant topic areas from showing up in your AdSense units.

For example, if you have a site about Russian Army Surplus Clothing, and your ads are for mail order brides, something could be done. Adding a filter on brides could block ads for Russian, Russia, + Brides (as part of a bid phrase or within the creative).

[edited by: martinibuster at 1:00 am (utc) on Dec. 4, 2006]

cmendla

12:52 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Someone posted a while back that they thought their adsense code was hacked to send the revenue to another account.

I'm hoping that google is doing some checking in the background. For example, if they know that www.mysite.com is run by me and I'm currently running adsense, they will immediately investigate (and possibly let me know) if all of a sudden the adsense ads running on that site are pointing to a different as account.

It could be that they are already checking this

One bit of fluff that might be handy would be to be able to send an SMS message and get your current earnings for the current and previous days. Something similar to the ability to sms into google to get business phone numbers and addresses. They should be able to protect it by tying your mobile phone number into your account. For example, I'll be in court at least a good part of tomorrow. I'm probably not going to bring my laptop. If I could sms in at least it would relieve the boredom. (I would only do that OUTSIDE the courtroom. The phone gets shut off inside)

cg

rbacal

1:02 am on Dec 4, 2006 (gmt 0)



AdWords advertisers input keywords, not topics or concepts, into their AdWords campaigns as well as into their creatives. So it's entirely possible to block an advertiser who is bidding on specific keywords within irrelevant topic areas from showing up in your AdSense units.

Yes, but as a site owner you do NOT know what keywords an advertiser used to get displayed on your site. The truth is that there's NO WAY anyone can block by keyword and be confident one is blocking what one does NOT want, and letting through what one DOES want.

This would be much less of a problem if the manual reviews google allegedly does of content ads was more rigorous, but since there are SO many ads approved with so many keywords that are only tangentially related, that if you ban by keyword you ARE going to lose good ads you'd want.

The much better alternative is for google to allow publishers to specify min. cpm or CPC (they "promised" the cpm option a year ago).

Visit Thailand

1:08 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Allow me to block ALL ads with X word in it. I am very tired of seeing ads that target a minority (ies) rather than a majority and would love to be able to just ban all ads with the word X, or Y, or Z or whatever it be. In case anyone is wondering I am talking about a sexually orienatated word.

I am not in any way prejudice, but unless a page is targetting X specifically I want the majority of my readers to be interested in the ad not just a minority.

rbacal

1:11 am on Dec 4, 2006 (gmt 0)



For example, if you have a site about Russian Army Surplus Clothing, and your ads are for mail order brides, something could be done. Adding a filter on brides could block ads for Russian, Russia, + Brides (as part of a bid phrase or within the creative).

OOPS. Should have included this. You could do this in cases where the targeting is as poor as you indicated. But how many keywords would you have to specify to get rid of the brides? Could you think of most of them? I have better things to do than to try and read the minds of advertisers, devining their keywords.

Consider also that if you filtered out on russian brides, you might just get Polish brides to replace them. You'd not have solved the real problem which is your page content and targeting problems.

Filtering on the creative (different than on keywords) is a bit more practical, because at least you CAN see the ads, so you can figure out what to filter. I might use such a feature because it doesn't require mind-reading.

steve40

1:56 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Allowing for smaller blocks and numbers of Adlinks i.e. just to have choice of 2

steve

sailorjwd

3:22 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I believe early on G had a test of blocking by keywords. I guess they gave up on it.
I used it and it worked well. Only problem was that G support had to enter the keywords into their system at my request via email.

I got tired of bothering them and wanted to constantly juggle the keywords. I couldn't 'see' the list so it was kinda frustrating.

ps. It would block any ad that contained the keyword... like 'dating' or 'free' or whatever.

martinibuster

4:09 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Consider also that if you filtered out on russian brides, you might just get Polish brides to replace them.

Well, the absence of the words Polish or Poland in the text of a site about Russian Widgets would preclude that from happening. But I know what you're trying to say. That a site about Russian Widgets might spawn irrelevant ads for Russian teahouses, Russian translation services, etc.

The other source of irrelevant ads is on authoritative sites that cover multiple sub-topics of a given subject, in particular on a forum. So on a forum about Widgets, it just so happens that Green Widgets are the most popular kind, and there's a lot of inventory on it, too. What happens to me is that Green Widget ads start showing sitewide, including pages on Blue Widgets, Red Widgets, and Pink Widgets.

What would be a solution to end that from happening? Section targeting? Needs more teeth. It's worked beautifully after freshly placing the code, but after awhile it reverts back. :(

Placing Section Targeting on my pages feels like pressing the pedestrian crosswalk button. You just know the button is not connected to anything. So my piece of advice is to trust the webmaster and give section targetting more weight.

andrewshim

5:32 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The other source of irrelevant ads is on authoritative sites that cover multiple sub-topics of a given subject, in particular on a forum. So on a forum about Widgets, it just so happens that Green Widgets are the most popular kind, and there's a lot of inventory on it, too. What happens to me is that Green Widget ads start showing sitewide, including pages on Blue Widgets, Red Widgets, and Pink Widgets.

What would be a solution to end that from happening? Section targeting? Needs more teeth. It's worked beautifully after freshly placing the code, but after awhile it reverts back.

Placing Section Targeting on my pages feels like pressing the pedestrian crosswalk button. You just know the button is not connected to anything. So my piece of advice is to trust the webmaster and give section targetting more weight.

ditto, ditto and ditto.

Take for instance a site about Home Business with sub topics ranging from Learning to cook to Babysitting. You want your visitors to have ads relevant to what they're interested in (Cooking and babysitting). With Asense, home business ads include everything from legitimate home business sites to get-rich sites. That leaves long-tail searchers for sub-topics frustrated and they leave.

You're also right about section targetting. My tests reveal that fresh pages with totally no other site-themed keyword generates ads on-topic, but put the content within a template and it reverts back to site-theme ads. Very frustrating. That leaves me with two options :

- Serve the topic on a clean page with no site-theme words / navigation (maybe a popup) or
- Close one eye and bear with it.

I don't like it but I chose the latter.

annej

6:01 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Allowing for smaller blocks and numbers of Adlinks i.e. just to have choice of 2

Along the same lines I find the ads found in adlinks are often not on the topic that that matches the link text.

I'd rather have fewer links than ones that can't serve up the ads on the topic it indicates.

Powdork

6:54 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I mentioned it last week [webmasterworld.com]. Block by behavior.

Powdork

7:26 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Placing Section Targeting on my pages feels like pressing the pedestrian crosswalk button. You just know the button is not connected to anything. So my piece of advice is to trust the webmaster and give section targetting more weight.
A little OT but that's just not true. It doesn't make the light change any sooner. The light still cycles as normal. But it does make the light you are crossing with last longer than it would if there is no traffic. For instance, a light usually will change right away to the next status when the traffic has gone through. But when you press the pedestrian button it makes the light automatically stay green for a predetermined amount of time, regardless of traffic. In fact, the time is usually set to make sure the slowest person could walk across. It's just another example of America lowering itself to the lowest common denominator. That's why pedestrians should be shot on sight for using this button.;)

[edited by: Powdork at 7:26 am (utc) on Dec. 4, 2006]

frox

7:46 am on Dec 4, 2006 (gmt 0)

10+ Year Member



Believe it or not,

I am rather on the not side :-)

domain whitelist: only show ads with my ID on the domains I explicitely recognize as mine.

andrewshim

8:05 am on Dec 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A little OT but that's just not true. It doesn't make the light change any sooner. The light still cycles as normal. But it does make the light you are crossing with last longer than it would if there is no traffic. For instance, a light usually will change right away to the next status when the traffic has gone through. But when you press the pedestrian button it makes the light automatically stay green for a predetermined amount of time, regardless of traffic. In fact, the time is usually set to make sure the slowest person could walk across. It's just another example of America lowering itself to the lowest common denominator. That's why pedestrians should be shot on sight for using this button.

see... you have a thread about Adsense Features and it serves up posts about pedestrian crosswalk buttons. That EXACTLY how Adsense is! I'd like to shoot my Ad block! ;)