CPM Ad with two ad formats in same page

[iProgram]

I have a page with three ad formats: Banner, Small Square & Leaderboard. Today a CPM ad appearss on this page twice, in banner format and small square format. I don't think I will get paid twice for this ad. So is it a good idea to block (at least this) CPM ad?

[trannack]

How can you be sure that both adverts are CPM? One may just be anormal content advert. By blocking him you may be taking both out of the equation? Why not consider blocking CPM adverts for a while and see the different. Definately increased my ECPM a bit.

[Jo555]

Is it possible to block CPM adverts? I just can't find out how to do that. Can you please give a bit info about it, trannack?

[trannack]

There is no option to block CPM within your account. You must send Google an email requesting it be removed from your account. This normally takes a couple of days to process.

Perhaps this won't work for you....who knows. But a number of us tried this a while back after someone (apologies can't remember who started the thread) suggested removing CPM had significantly increased their revenue. Others reported that CPM worked well for them. I guess it depends on your niche, and CTR on normal adverts. I suspect if you have a high CTR then removing CPM would be a good move.

[Lagamorph]

I don't see why you won't get paid for both impressions, I'm sure Google will charge for both impressions. While I don't know G's specific policy Valueclick pays per individual ad and doesn't let one advertiser have multiple displays for the cost of one.

Beware the CPM myths.

[av22]

you can easily block cpm ads - just select text only ads when selecting adsense code.

[icedowl]

you can easily block cpm ads - just select text only ads when selecting adsense code.

Nope. CPM ads come in both text and image formats. Mostly text as far as I've seen.

[Sunflux]

Almost all of the CPM ads on my site are text-based.