How to take my adsense earning beyond 10 cent per click?

[edaindia]

Over the past couple of years I have seen my adsense earnings fall from an average of 50 cents per click to less than ten cent per click. On a few occasion I have seen my account reporting 0 cents for some clicks. The websites in my account are not MFA sites and have been online for over 6 years now.

I do see a few MFA's in my sector. also a few MFA's do advertise on my site. This leads me to believe that there is sufficient advertiser money in my domain.
How do I attract them to my site?

Does smart pricing also apply for established authority sites?

Or do advertisers in my sector bid low?

[must learn more]

well, i know this will not answer your question about low cost per click....but, dude, I just saw your site.... the black adds are a perfect candidate for add blindness.....you should definitely change the colour of your adds and get a better click though rate....

unless, of course, you have already experimented with colors and for some strange reason the black adds are working for you!

[Matt Probert]

I do see a few MFA's in my sector. also a few MFA's do advertise on my site. This leads me to believe that there is sufficient advertiser money in my domain.
How do I attract them to my site?

You mean your site is a MFA site, and not getting advertisers? There's your answer.

Provide something people want, and the advertisers will follow.

Matt

[Green_Grass]

"You mean your site is a MFA site"

What the OP is saying is that MFA 's appear on his site as advertisers. He does not claim to be a MFA.. His is a chip design site.

Well the normal suggestions would be to filter MFA's.

Try for more international traffic.
( I see very poorly targetted ads, maybe because my country does not have good advertisers in this niche)

Use fewer ad blocks etc etc .

[plasma]

Create new channels every two weeks. (worx for me)

[SlimKim]

i found your url

do you find the link units out-performing the text ads or the opposite

[edited by: SlimKim at 3:59 pm (utc) on Nov. 23, 2006]

[edaindia]

Thanks to all those who replied. I have tried to answer your queries below. Also after posting my query i tried to analyse the problem and my thoughts are at the end.
Must learn more,
Till recently my ads were black on white similar to the rest of the page. I am trying to see wether i can overcome ad blindness by using contrasting colors.
Matt,
I did not mean to say my site is a MFA.
I have been running a website for more than six years now. It is generally to write about a topic I am interested in. What I meant to say is that some of the advertisers on my site are running MFA sites.
Green grass,
I think you are right about the nich not appealing to a more international audience. The number of professionals in this field is less than a few tens of thousand and heavily concentrated in a few selected cities around the world.

My thoughts.
------------
Over the past few days I have been going through a few other sites in my sector and analysing the ads on them. These ads are the same as the ads on my pages. Also doing a google search for my sector related keywords returned very few ads in the sidebar, and most are the same as what appears on my page.

Looking at the vendors who will target my visitors, I see just a handful who can actually sell them something. And these vendors depend on Direct face to face interaction for their sales.

So may be the advertiser money is really small.

In conclusion I think google is putting the best possible ads on my pages. Bue due to the small numbere of advertisers maybe there is no money to be made here.

[sailorjwd]

I haven't seen your site.

However, if your pages have a narrow focus then try branching your content off of the main subject.

Write some articles about aspects of the topic, uses, techniques, trends, history, comparisons, use this, don't use they, when, where, and why... think think think!

Also, if you haven't already, setup channels to see if some of your pages have better EPC than others.. Then do so any if some have better epc then try to analyze why. Perhaps a slight twist on the subject?... go from there and expand, extrapolate.

[greatstart]

You are lucky to get 10 cents per click. I can only get half of that sometimes.

[greedy player]

once smart pricing kicks in your on about 0.05$ to 0.10$ click ,and lucky to get more... now you need to get 2,000 clicks day for some decent cash, increase CTR and don't worry too much about the value anymore... eCPM may fall from 1$ to 0.10$ enjoy.

Regards,
GP.