Boosting Adsense revenue with Adwords

[Tim_Bowyer]

Does anybody have any experience with this? I've seen a few posts where people have talked about boosting their adsense income by spending money with Adwords to promote their site, but surely the maths doesn't stack up? I mean, you spend 20 cents to get somebody to visit your site with only a 5% chance of earning you 10 cents by clicking on one of your ad's - or am I missing something?

[av22]

I just read the full adsense T & C, but there is not even a single word about ppc Arbitrage -
MY question is - Is it violation or not?

[Pengi]

I just read the full adsense T & C, but there is not even a single word about ppc Arbitrage -
MY question is - Is it violation or not?

I don't believe "ppc Arbitrage" is explicitly contravening the TOS. However, including Adsense in sites that exist solely for the purpose of advertising is frequently stated as being against the TOS. Having said that - I've just looked [quickly] through both the Adsense and the Adwords Terms and Conditions and couldn't find it!

Even if this is stated somewhere, it is not clear what the definition of a site that "exists solely for the purpose of advertising" would be - would this exclude eBay? Would it exclude an Authority site that is providing free information but uses Adsense to recoup some or all of its costs? Where would you draw the line?

Nevertheless, "Google" has publicly stated that they are against click arbitage and are intending to progress measures to make it less profitable.

[edited by: Pengi at 1:22 pm (utc) on Nov. 26, 2006]