Forum Moderators: martinibuster
I guess I am clueless. I don't understand what it will do and what the advantage is. Can anyone explain this?
I got asked to be in the test group... I put it on one page on my site. See how it does.
Mike
I do wish we could set a min bid for targetted campaigns.
Edited for misreading.
[edited by: Visit_Thailand at 10:23 am (utc) on Nov. 21, 2006]
"site-targeting" has been removed from the site via a request to AdSense
Hmm, I've had site targeting removed as well so I wondered why I am even in the test group. Maybe they want to convince us to turn it on again with these new options.
I wasn't happy with the unrelated ads I was getting with site targeting. They also had a poor click through rate probably because they were unrelated. I guess we are paid per impression wth site targeting but it didn't seem like I was earning any more for it and I don't like the look of unrelated ads.
I'd be interested in trying this if I knew these ads would only show in the selected ad boxes.
I had G disable site targetting because they were taking over my entire site - 75 different subjects - making the ads largely off-topic.
In adwords there are several different options for displaying ads.
among others are the following two - they are different and not to be confused.
1. Advertisers can choose to taarget a particular site and pay a certain amount of money for 1000 impressions (not clicks) that originate from that site. This gets paid to adsensers, and is what generated a lot of discussion in previous threads - it shows as Site" in your advanced reports. Some think that this is bad news, and earns significantly les than normal traffic. Others disagree.
2. Advertisers have the ability to choose where their advert appears on a page - they can choose to only show their advert in the top of an advertising box or skysraper, for example.
I think this is perhaps where the confusion is occurring.
Alternatively I may be having a "blond" moment!
What I really need to know is if I do place a box in a prime spot on prime pages for 'ad placement' will I really earn any more money for it? Otherwise I am better off with the well targeted ads I get now.
Since it is still in test mode I imagine there is room for change as they see what works well.
Mike
1. Advertisers can choose to taarget a particular site and pay a certain amount of money for 1000 impressions (not clicks) that originate from that site. This gets paid to adsensers,
"AdSensers" only get paid if someone clicks on your ad, not by impression.
Mike
No. Site targeting is paid on a CPM basis.
Oops-sorry. That's correct. That's one of the reasons I canceled (it's been awhile).
I would definitely give this a go if it were made available by specific sites only and not for a whole account...
I do not want to return to site targeting. It needs to be a separate program where the ads would only go in the ad units that I have designated.
I guess this is one of those wait and see situations.
Bingo
The idea is to create a custom channel, this can be one page or a whole site, or a section of a site, a group of sites, or where ever you put the custom channel. Then you can choose targeting for it in adsense channels>edit settings.
The idea is a good one, it adds more focus for the adword buyer.
Suppose you had 20 sites and no custom channels. They would have to advertise on basically all your sites or none at all targeting you. With ad placement they can not only choose the site, they can choose the page (or section), or a cross section. (depends on how you have custom channels setup)
Obviously you *must* have site targeting on for it to work, so yeah they want you to shut it on.
BOTOH maybe if you created a custom channel, went into edit channel, and turned on targeting, that *might* shut on targeting for just that channel without the need for you to call and turn on site targeting.
As of day one, with the "Ad Placement" on a prime page in a prime top spot, I am earning less than just regular ads in the same spot.
Isn't it the case that advertisers have to choose your site/blocks? If so, how could you think that opting in would have an immediate effect?
Wouldnt it take a bit more time for the adwords advertisers to look through your targeted custom channels and choose? One day or even one week might not be good enough to get a good picture.
I'm still not sure it would be worth trying. I'm really happy with AdSense as it is on my site now.
I believe this new functionality would work for Pay Per Click too. I'm waiting for the Webinar for an explanation why this would be a CPM only feature. I think perhaps Adsense is having a difficult time with CPM ads on low traffic, high quality pages. PPC ads produce far more income on a low traffic, high quality page.
Perhaps it's time for Google to invent a new CPM paradigm, CPQ, cost per quality impression.
There should be a prorated scale for CPM based on the quality of the page. Having one set (ad unit) of PPC ads helps determined the page's quality (conversions?), then the CPM rate is scaled based on the pages quality. Poor quality/conversion of the PPC ad means a lower or scaled CPM rate.
The CPM Adwords bidder would have to bid higher, but in many cases would get a lower rate on a high traffic, low quality page. Sure the CPM advertiser wants to "brand", but why should there be a discount rate for high quality low traffic pages.
The visitor has reached a very targeted informative page, but the Advertiser gets to pay a penny (0.01) for this quality visitors time, sorry doesn't work for me.
Time to break out of some very old boxes, we do have computers these days, new pricing models might make CPM work for everyone.
Then you can choose targeting for it in adsense channels>edit settings
I can't find this 'edit settings' link on my custom channels setup!
No checkbox marked "Show this channel to advertisers as an ad placement" either.
Is this option active to only those invited publishers?!?
Imagine what the site targeting is making on a poplular site such as myspace and other very large and popular sites.
I can't find this 'edit settings' link on my custom channels setup!
I'm puzzled by that as well. I get site-tageted ads, but I never opted in to them, or know how to opt out.
I get site-tageted ads, but I never opted in to them, or know how to opt out.
You have to request site targeting to be turned off by emailing them. This option (on/off) is not available through your control panel. Everyone is opted-in by default.
