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Sentences to Put Before an Ad Block to Encourage Clicks

"Check out these websites!" and "Support our sponsors!"

4:44 am on Nov 21, 2006 (gmt 0)

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Do you think the following 3 sentences are ok to put before an ad block?
Somehow they are suggestions:

"Check out these websites!"
"Help keep this download free and support our sponsors!"
"Support our sponsors!"

I want your opinions.

4:47 am on Nov 21, 2006 (gmt 0)

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No, no, and no.
4:49 am on Nov 21, 2006 (gmt 0)

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From the program policies:
Publishers may not label the ads with text other than "sponsored links" or "advertisements."
4:51 am on Nov 21, 2006 (gmt 0)

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you should read adsense policy and terms first
you can find many answers from that
6:27 am on Nov 21, 2006 (gmt 0)

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Well at least he didn't just slap it on his site. You should really read the TOS for adsense.
6:33 am on Nov 21, 2006 (gmt 0)

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dont do anything like that or you'll get banned..anyways people should not click on your ads to support the site, adsense is made so when people see something interesting they will click on the ad.
1:56 pm on Nov 21, 2006 (gmt 0)

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I saw a famous website that's using a sentence like this right above the leaderboard ad:

Have You Checked Out Our Enterprise Supporting Advertisers Today ...?

It's a site that's well known from Coast to Coast.

4:52 pm on Nov 21, 2006 (gmt 0)

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Also if it's a famous site, it might well be a partner on another level - they get to do things us peasants can't.
8:38 pm on Nov 21, 2006 (gmt 0)

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System: The following message was spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3164178.htm [webmasterworld.com] by jatar_k - 12:40 pm on Nov. 21, 2006 <small>(pst -8)</small>

greatstart said:
"I saw a famous website that's using a sentence like this right above the leaderboard ad:

Have You Checked Out Our Enterprise Supporting Advertisers Today ...?

It's a site that's well known from Coast to Coast."

netmeg replied:

"Also if it's a famous site, it might well be a partner on another level - they get to do things us peasants can't."

Exactly netmeg, that's one of the purposes I wrote this message.
I'm going to do something that is quite hard to do, I'm going to talk about what happened to me even though I know many here will probably have a feast out of it and may turn me into ridicule...
And thank you jomaxx, I didn't totally know about that in the policies.
"Publishers may not label the ads with text other than "sponsored links" or "advertisements.""
I'll explain.

You see as a webmaster I get to try out so many things with so many different ad networks, that some things may sometimes slip my mind, especially with seeing these kinds of sentences very often everywhere on the net.
Adsense's policies may change from time to time, and I don't necessarilly have the time to always catch up with them, however I admit that it may not take too much time to check out about the words we can or cannot use before an ad block BEFORE using them.
But like I said, when I'm so used to see that kind of thing over and over again, and yes often on very big sites, CNET comes to my mind as an example where I saw this kind of sentence, one has no choice maybe but to get influenced or inspired by these, somehow unconsciously, and use them.

"Check out these websites!"
I first used this sentence over 3 years ago with Adsense.
I don't remember what the policies were saying exactly at that time, I think they weren't as exact as they are today.
My opinion on this sentence is it's simply a suggestion, it may draw the visitor's attention to look at the ads and if he/she finds one that is interesting he/she will click it, otherwise he/she will go elsewhere, no one is forcing anyone to do anything, unlike "You need to check out these websites to continue".

Anyhow, Adsense's team wrote me a "fraudulent clicks" email saying I shouldn't use that sentence.
I didn't say a word and changed the sentence entirely to something else that I don't remember, everything was ok.
That's at the time where I used to do over $1000/month with Adsense and things were great.
So I didn't really mind to change the sentence, and it wasn't a dishonest mistake either, and it never was, even with what I'm going to write.

So not long after that things started to change with Adsense, I started to make less and less until it became a joke really, I was doing less than 1/50th of what I used to do.
However I admit it's not only them, my visitors decreased dramatically, however I still shou've been doing around $100 per month with Adsense, but I guess word of mouth did its job and so many publishers saw an opportunity to make money with them that it decreased even more, and I don't think I'm alone in this.

So seeing this I didn't know what to do as it happened quite quickly.
I tried numerous things but not one would work, and having no money I couldn't really advertise my website, and quite frankly, it would've cost me more to advertise than what I was getting anyways.

Recently I had the idea of offering a download of something totally legal.
I would use Adwords to get visitors, and put Adsense's ads on the one-page site where the download was.
It was a total victory at first, as I was getting more in Adsense's clicks than I was paying with Adwords, the basic ROI thing that works.
I was happy at first, and I only used "Our sponsors:" before the ad block.
Somehow I don't think Google had any trouble with it as it stayed like this for a few months.

But things started to decrease again, after a big boost suddenly the average amount per click decreased dramatically and I was doing an average of less than 1 cent per click, and even didn't get the same amount of impressions compared to the number of clicks I was paying for coming from Adwords.
Some people here said the lost impressions were maybe caused by non-javascript users, but the ads coming from Adwords were all from content websites already using the javascript ads, so it couldn't be that...
I was at first using like $2 in Adwords and the number of impressions in Adsense would quite exactly match the number of clicks I was paying for in Adwords, I would then make a sudden increase to $5/day, and hundreds of impressions were suddenly lost, even days after it occured.

This happened 2 times as I tried 2 different one-page sites like this.
I will get back to this in a minute.

So seeing that things were not working anymore I kind of panicked and somehow inspired myself from things I was often seeing on the net, and used "Help keep this download free and support our sponsors!"...
Dumb me you would probably say, but I remembered seeing something like "clicking on ads while downloading will not stop your download" on CNET...
So I thought that somehow it was ok to use the sentence I was using, and I totally forgot about Adsense's email 3 years ago about "fraudulent clicks", and I tried so many things lately to try to make this work that I didn't think about looking at Google's ever changing policies.

The way I saw it was that I see so many times things like "our site is free because it is supported by ads" that I thought that the sentence I was using was ok, it was telling the people exactly that, that I can offer something for free thanks to advertisers.
Now that I look at it I admit it has 2 sides, it can be quite encouraging, so yes I admit my mistake.
But the other side is still there, simply telling the people what things are really about.

But another reason why it didn't even got to my mind to ask Google before using it was that ALL changes one does in Adwords are monitored by an agent.
When I started to use that sentence around 2 weeks ago, I also made a new ad in Adwords, and knowing how strict they are about landing pages, unconsciously I thought that if there was anything wrong with it they would tell me, when they would see I use Google's Adsense's ads with that sentence before them.
They are the same company in a way somehow I thought...
And you'll see that I may have not been so wrong in using that sentence also later on.

So things were again doing great at first, using $3/day in Adwords.
I was getting quite exactly the same amount of impressions from Adsense than the number of clicks from Adwords.

No sign of anyone telling me the ad wasn't ok, it didn't even cross my mind quite frankly.
Oh sure I read things here about how strict they usually are about that, but I was so caught up into trying to make this work that I didn't pay attention to it really.

Again I was making a bit more with Adsense than I was paying with Adwords, so I decided to again make a jump to $5/day.
The results were the same thing again, the new hundreds of clicks were delivered lightning fast, and no, and I do mean NO sign of them AT ALL in Adsense's impressions...

I was really concerned about it so I wrote Adwords a big letter in their online contact form.

Yesterday I got a reply, but right before the reply I got an email from Adsense saying my account was disabled.
Then 1 hour later a reply from Adwords telling me the following:

<EDITED>AdSense lost his email</EDITED>
And they didn't give specific explanations on exactly why they disabled my Adsense account, they gave a few guidelines saying that it probably was because one of them.
I then thought about the sentence I was using, and told myself "damn! I should've been more careful"...
But I was so caught up into trying to make things better that again I wasn't being cautious enough.

But the thing is, during the past week or so, since Adsense wasn't working for me anymore, I decided to try out other PPC networks.

So I subcribed to a few of them using the EXACT same page I was using with Adsense, with the EXACT same sentence, and got approved by all of them, some of them being big PPC networks by the way.
None of them had any problem whatsoever with my page nor its content, not one mentioned to change the wording or anything...
So somehow I don't think I was that wrong...
Or are they all being dishonest?...

I admit now that the sentence is somehow quite suggestive, but quite frankly, I tried some keywords that have absolutely nothing to do with my site with one of the PPC networks I joined recently, a keyword that would pay a lot per click, just to see if it would work, and I got very few clicks compared to what I was getting with Adsense, which had very targeted ads.

So you can see here that no matter what, if the ads are not interesting to the visitors, even if you beg them to click, most of them probably won't, unless they somehow have an interest in the ad.
And it's possible also, on 100 people one or two might be interested in I don't know, loans or "work at home" opportunities lol!

So should I really feel bad about using that sentence in the first place?
I don't know, but still I changed it yesterday when I saw that I got banned from Google.
I changed it to "Support our sponsors!", but according to people here, even that shouldn't be ok...
So maybe I'll change it once again, even if I can't use Adsense anymore, I'll think about it.

But that doesn't fix Adword's lost impressions problem, and how funny they tell me they had server problems by email at exactly the same time they disable my Adsense account, what a coincidence!
And right before paying me over $100 on top of that!
Over $100 for which has almost entirely been made without the use of that sentence I was using.
And right after me completely stopping using them and using another ad network!

They probably know who I am and know I wasn't always putting them in a good light here for the few posts I made.

Sure they are still one of the best, but getting too big might have caused some problems along the way, I don't know.
All I know is that it wasn't working for me anymore, and it made me do stupid things.

Blame Google for my stupid things?
Well if we want to play the blame game we would have for long, and I'm not even sure I believe in guilt, when someone puts him/herself in someone else's shoes he/she will understand and may stop to condemn...

But that's the story of our entire society and what it's exactly based on so like I said, we would have for long...

Go ahead and call me names if you want, I did the best I could in my own circumstances, and I'm done with Adsense anyways.

And quite frankly, I felt a feeling of relief somehow...
I will not have to deal with their ever changing policies anymore, their unknown or undisclosed contract clauses, and just that alone can be something quite frustrating to some, me included.
I don't even know what percentage per click I was getting from them...

It's just the monopoly game, I played my cards, they play theirs, and in the end I'm quite tired of that game anyways and hope to find a way to put that game back in the box along with its money, and live instead of worrying or being indebted to the bone.

(Ooooh, deep ending!...)
Ya well... Probably pathetic to some...
Goodbye folks, and thanks to the ones who were supportive somehow during this journey that now ended.
"We told you so!"...
Ya well, no need for that, I think things are somehow made for these things to happen anyways.
That's something to maybe think about.

That just made me think, why not make some blank space right before the ad block to be filled with something of the user's choice that would be accepted by Adsense?...
Just an idea.
That way things like what just happened might be less likely to happen.
The blank space wouldn't have anything if the user doesn't want to put anything there...



[edited by: martinibuster at 5:11 pm (utc) on Nov. 22, 2006]
[edit reason] See TOS [webmasterworld.com] [/edit]

9:13 pm on Nov 21, 2006 (gmt 0)

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Wow! I do believe that's the longest post I've ever read in WW.

That said the OP's self convincing justifications for breaking AS TOS is not that different than many of the "I've been booted" posts.

In most cases you have answered your own questions.

Unfortunately you were wrong and got caught. I think down deep you realized that all through the process.

9:19 pm on Nov 21, 2006 (gmt 0)

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We live and die by the TOS, man. If you break it, they're going to kick you out sooner or later. Think about whether your text was helping the advertiser. If your visitors clicked just to help you out, support the site, then they weren't really interested in the ad. That's why Google doesn't want you to use that text.
9:25 pm on Nov 21, 2006 (gmt 0)

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So let me try to summarise:

1 Broke the rules about encouraging visitors to click ads or drawing attention to Ads.
2 Was warned about same from Google.
3 Continued to misunderstand (or ignore the rules)
4 Believes it must be OK because "other people do it"
5 Believes it must be OK because Google obviously check everying
6 Discovers other CPC service don't have the same rules as Google
7 Gets banned from Google
8 Starts new career as writer of War & Peace.

[edited by: Pengi at 9:26 pm (utc) on Nov. 21, 2006]

10:31 pm on Nov 21, 2006 (gmt 0)

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Since your final days with Adsense is not very profitable anyway, I guess their final verdict is a liberation for you.

Now you can figure out something else to work to earn a bit of money from the internet. Use your Adwords account to promote pay-per-lead or pay-per-sale offers.

Adsense is always great if you have a popular info website that normally does not entice people to purchase or sign anything. The same goes to several free pay-per-lead offers (e.g. free magazines offers). But if your site is not, why bother to use Adsense if you can earn more doing PPL or PPS.

Good luck.

3:06 pm on Nov 22, 2006 (gmt 0)

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His (or her) downfall was that his site was designed for AdSense. Instead of designing a site that was useful for his visitors first and the incorporating AdSense into his site, he let AdSense become the tail that was wagging the dog. I would guess that constant changing of site content in hopes of making a profit at AdWords/AdSense arbitrage is a scenario that will fail more often than not.

Then when that doesn't work, the inclination to start drawing attention to the ads in some way is a start down that slippery slope into getting banned.

5:08 pm on Nov 22, 2006 (gmt 0)

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Good to see Google getting rid of this kind of people

Go Google!

8:20 pm on Nov 22, 2006 (gmt 0)

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Thanks Fryman;

wrgvt, I understand, however the content is in the download.
So I guess Adsense is not made for this kind of website in the first place.

And BTW, a site offering a free download is not better or worse than any other site, it's just a different kind of site, depending on what it has to offer for a download.
Otherwise from this kind of thinking a site like download.com would be considered low in content, which is not.
However "content" needs to be defined, and yes for an ad network such as Adsense, probably.
Finding ways to make it profitable is not easy, and being under pressure made me do things I probably wouldn't have done otherwise.

Also thanks for the comments of the other people on this page, sincerely.

Although I may disappoint some of you with what I'm going to say, and not that I can't recognize when a mistake happened, even with the big message I wrote I think people don't have enough information to draw a conclusion about what happened, I kept some personnal and important information to myself, and I guess it would've been wiser not to write here in the first place about this all.
However I liked the humorous side at the end of Pengi's message, and yes I may do that!
Or something similar... ;)
I'll see...



3:36 pm on Nov 23, 2006 (gmt 0)

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Wow, that's that's the biggest bunch of rationalization - spin I've read in a long time.
Along with self-pity, sour grapes, you're the victim, society made me do it, "mistake"?, it was meant to be... I guess.... the pressure.... you don't understand me...on and on....
4:02 pm on Nov 23, 2006 (gmt 0)

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I wish Google would have better requirements for new AdSense accounts.

These types of "webmasters" are just a waste of time and resources and make life more difficult for the rest of us.


4:11 pm on Nov 23, 2006 (gmt 0)

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I remember the thread about this guy with the website that had just one BIG red circle in the middle of his homepage with an Adsense block in it. Below it, a caption said " DON'T click on the button/ad ".

Reverse psychology....blah, blah, blah and WAS against TOS because he DID draw attention to the ad.... but....

I clicked it...