The right combo - high paying ads

Using Adwords to block low paying Adsense

[newborn]

Guys here is the recipe for success, lets assume my page is focused on one major keyword phrase like real estate.... I can actually tell which ads pay high and which ads pay low without clicking on my own ads.

I go to my adwords account use the key word tool to pick up suggested keywords based on my site content. I then create an ad a use 0.01 as the minimum CPC. I will see what the CPC minimum is to enter into the search. Lets assume for arguments sake the the minimum is 0.35 to be seen in the SERPS. I test this and see what position my ad would be in. If I am in the top 1-3 then I know that possibly EPC will not be more than this for this keyword.

Next I go to each Google data center and search for the specific keywords and see which ads appear in the SERPS. I do this several times as G might include some and remove some because of daily budgets. If I see these sites on my G adsense I leave them. The sites that I dont see any at all I pull these ads by blocking them in my adsense filter. It stands to reason that these ads must pay low as they are not willing to enter the SERPS which would undoubtedly yield more CTR and much more targeted traffic.

I have found that this only works when there is heavy advertiser competition though. Any thoughts on this technique guys.

[G_Smitty]

Even if I were to take your approach my filter limit would not even even allow me to make a dent in the number of MFA or competitor sites I would need to block. Especially with Real Estate keywords.

Also all of my traffic is natural, I do not buy traffic. And even if I were to buy traffic it would not be purchased to increase my Adsense revenue. I have used Adwords in the past to advertise new products or promotions.

Personally I think there is a conflict between using Adwords to increase Adsense earnings.

[newborn]

Why Smitty, let us assume that I am a webmaster and I sell widgets made in the USA. I go to and decide that I am going to go broad in Adwords to every keyword I can think of and only on the Content network and realize that I can get 100's of impressions for 1 cent. I do it and bam my widgets sell for 10 bucks a pop. My conversion rate would be so low.

Ok so what if I dont sell widgets but have a lot of info about widgets. And then decide to say optimize my site for Adsense. I do the same thing as if I was a retailer for widgets.

WHAT IS THE DIFFERENCE?. There is none we are both webmasters, business men/women and trying to get a piece of the pie they like to call the internet. MFA'S still provide information to browsers and still drive traffic which is what advertisers want....who cares about us publishers, certainly not Google who have to give up some earning to keep us.

The method really works test it its working for me?

PS: What is the maximum amount of sites that you COULD and more importantly SHOULD add to any one Adsense account?

[moTi]

what's the use of blocking low paying ads and keeping only high paying ads no one clicks on?

adsense algorithm normally shows the ads that perform best. performance is a combination of ctr and epc. low payers only manage to get in your ad blocks, because network wide people click on them like crazy. so unless you have a very distinctive site or they are indeed misleading (promising everything, keeping nothing), you should fare well with them.

don't confuse cheap ads with bad ads. it's not necessarily the same. i'd rather focus on kicking out irrelevant ads or ads with a bad landing page experience than low payers that fit.

[humblebeginnings]

There are so many reasons why this will be difficult to achieve. One of them is advertisers making seperate bids for Content and Search. If an advertiser bids 0.35 for a certain keyword in Search, it is very likely that he will make an entirely different bid for the same keyword in Content (Very likely much, much lower). Being an advertiser myself I know that certain keywords perform well in Search but not in Content. Other keywords have the excact opposite. So your high-paying keyword in Search might be a low-paying keyword in Content.

And moreover, the fact that you see a certain minimum bid in your Adwords account does certainly not mean that the same keyword has the same price in an other account. Smart Pricing and Qualitity Score have made the game much more complicated. In some cases it even might be the opposite of what you think. The advertisers that show up for your "high-paying" keyword are maybe the ones that pay a rather low CPC. That's why they can stay on top. Their content, business model, volume, QS, whatever, bring them in a position that allows them to pay little money for top positions.

But if you insist on it; the minimum bid for the keyword "nothing" is $10 bucks in my account.
But somehow I feel that I am not going to make a lot
of money by having this ad on my Adsense pages:

Top quality nothing
Nothing at low prices
Free nothing shipping in the US!
www.some-auction.com