Forum Moderators: martinibuster
Do a simple search in google lets say for <snip> you can choose your own really high value search if you like where bids would be REALLY expensive.
Take a look at the adverts on the right...these are the adwords customers Google values so much.
Now obviously you would not expect to copy an advert straight out of google, search for the content and find any results...except perhaps the adveriser.. why?... because Google adsense is populated using Javascript.. and Javascript populated text is not indexed by Google.
Right lets try that... choose an ad... try to pick one where you know the advertiser would have a juicy budget! copy the domain line and one of the lines of text from an advert into the google search bar.
Press Submit!
BINGO! look at all those results... and in the CACHED copy of the page in google the results are present because ALL of the top entrys in Google are scraping googles populated copy and converting it to HTML... even those with 'CONTENT ADS' switched off!
Ahh but they won't cost anything I hear you say...THINK AGAIN! They go straight through the billing process like any other advert!
This over time will destroy Google SERP listings and makes the advertisers pay more for PPC as they lose their SERP listing...More ads means more scrapers resulting in yet more lost listings and the cycle continues.
Now some of these comapnies are VERY VERY big...and Google lets them away with this knowing full well what they are doing.. Why.. well they create visitors to their site cos they are always content rich! visits make clicks... and clicks make money!
However if you have content switched off... no need to fear...for Google will refund your money!
Talk about yer 'Do no Evil' ehh?
[edited by: martinibuster at 8:30 pm (utc) on Nov. 16, 2006]
[edit reason] Removed specifics. [/edit]
After running my site for about 5 months, and advertising with Adwords, a Google search on my site name now has over 1000 hits - a couple of these are actually my site! Nearly all the other hits are on "scapers" who are using My Adwords Adcopy including my site name to promote their sites. I'm sure this happens for everyone - it's just blindingly obvious when there are no other "hits".
Not sure if this is related to the original post or not - but thought I'd rant anyway ;)
[edited by: Pengi at 10:48 pm (utc) on Nov. 15, 2006]
Presumably these folks (the "publishers", that is) are part of Google's ever-expanding faux portion of their "Search Network", which includes parked domains.
'MUST' display google branding..
Install the Google 'search bar' and NO OTHER
display ONLY google searches...
have NO OTHER ADVERTISERS!
and
NOT backward engineer the javascript...
that you get a refund.! Keeerrrrchiiing...
Guess what... mysteriously the scraped ads dissappear out of the serps and off the scrapers sites in a week if not days! Wonder who informed them not to scrape thos particular adverts?
Presumably people who seen NO OTHER CONTENT on the site and click the nearest reasonable link OUT of the site. The bounce rate from these ads is in the 80% - 90% and the other 10% justs waste their time and yours browsing your site!
It's interesting to note how LITTLE content is actually on these sites....in some cases there is NO CONTENT except ads... They are mostly written for the purpose of Adsense...
What is the use in any form of search bar if it only returns loosely related adverts! I'd rather pull my toenails out with a vice than read 50 returned adverts.
[edited by: Mickelodian at 9:07 pm (utc) on Nov. 16, 2006]
The Adsense one I see on Googles agreement with one of my sites make it clear I'm not to build a site for the sole purpose of generating income.. I should have at least SOME content...other than adsense!
....ohh I see... these 'SPECIAL' customers... hmmm... I smell another Altavista in the offing!
SWITCH OF SEARCH NETWORK...
email Adwords and Adsense.. tell them that under the Digital Media Copyright Act 1998 you have a right to ask for an individual SERP result carrying your copyrighted material (namely your adverts) from appearing.
Send in all 54000 ... you'll find them on Google.
Ask for a refund since the 'Publisher' is in violation of the Adsense T&C and remeber YOU OWN your ad... Google say so in tour TERM and conditions.
Well My Adwords T&C and Their Adsense T&C cannot surely conflict.
Well, let's take a look at what you've agreed to.
Customer understands and agrees that ads may be placed on (y) any content or property provided by Google ("Google Property"), and, unless Customer opts out of such placement in the manner specified by Google, (z) any other content or property provided by a third party ("Partner") upon which Google places ads ("Partner Property").
The problem is, you have to prove that these websites do not represent "content or property provided by Google". Note that it doesn't say "owned by", or "hosted by", just "provided by". I notice that the ads on these websites (despite sometimes appearing to be "static" HTML), actually change over time. Who does that? If Google plays the slightest role in that, which I certainly assume they do, then good luck proving that the resulting page was not "provided" by Google.
So, I would pretty much recommend against doing a DMCA against folks displaying content provided by Google that happens to contain your AdWords text, which you happened to have agreed to. There can be a bit of a "kickback" in the DMCA if you fail to apply it correctly, IIRC. If you want to pour time and money out on this, the correct place is to sue Google over the interpretation of the contract you signed, IMO.