price per click

[tony873004]

Obviously different clicks pay different amounts, but its not random.

Sometimes my clicks pay very little for long periods of time. Every day, 1-3 clicks for $0.11 total (3 cents each).

Then sometimes the clicks are worth $0.40 - $2.00 each and this seems to last for about 1 week before going back to pennies per click. I'm currently in a $$ mode :)

My total number of clicks is somewhat consistent if I look beyond day-to-day stats.

I guess this has to do with smart pricing, but I haven't made changes in the web site recently, so why do I get smart-priced differently from week to week?

Also...
If someone who clicks on one of my ads actually makes a purchase from that click, does that affect my smartpricing? I was wondering if maybe my $$/click weeks followed someone making purchase from one of the advertisers on my site?

Thanks...!

[plasma]

It could be that the Ad inventory in your niche is very low, so that minor changes can have a big effect.

[mrSEman]

If smartpricing is calculated weekly, maybe your site is sitting on the fence and you bounce back and forth. Then again it could be cause by a thousand other variables and/or conspiracy theories. :p

[edited by: mrSEman at 8:24 pm (utc) on Nov. 15, 2006]

[hunderdown]

Don't worry about the price per click. Look at your overall earnings, on a weekly or monthly basis. Are they trending up?

[tony873004]

"Don't worry about the price per click. Look at your overall earnings, on a weekly or monthly basis. Are they trending up? "

No, they're trending down. My overall clicks per month is trending up, but since this trend of pennies per click has started, the increasing clicks is not enough to balance this, and my earnings are going down.

[MThiessen]

check and see if you are ad targeted. Sometimes that causes a decrease.

[Genuine1]

With that amount of clicks you simply cannot determine any trends.
It takes about 300 or 400 a day before it appears to be steady and average out to a reasonable level. Your sample size is just too small to tell you anything.

[Pengi]

I agree with Genuine! with the numbers of clicks in single figures, you'd need to average over at least a week to get anywhere near meaningful data.

Think about it - what you may receive for a click on an ad may vary from $0.01 to over $10 - most clicks may be at the low end.

Maybe the Ads showing on you pages are fairly static and maybe occasionally you get a higher paying ad "visit" for a day or two - this is clearly enough to more than explain the variations you describe - no need to imagine its smart pricing.

Focus you attention on increasing traffic and or click through rate - good content, well presented.

[hal12b]

No, they're trending down. My overall clicks per month is trending up, but since this trend of pennies per click has started, the increasing clicks is not enough to balance this, and my earnings are going down.

Same problem here. Welcome to "smart pricing"

[moTi]

Every day, 1-3 clicks for $0.11 total (3 cents each).

wait a minute.. do i understand right, that you are trying to tell us you get between 1 and 3 clicks per day?
you seriously want to read in your stats with this sample?
please do us a favor and come back talking about smartpricing issues and earning trends not until you receive clicks in a high two-digit area per day.
for the time being, work as hard as you can on your a) content and b) traffic.

[Genuine1]

Surely you mean three digits! And medium to high three digits! Any less and the data is meaningless.

With 3 a day you need about 100 days to get a sensible amount of samples to get an idea of trends.

I get 400 a day and still see variations around 10 percent daily.

[tony873004]

I have over 300 days. That's why I don't think that 1-3 click per day is meaningless. With over 500 clicks, some obvious trends can be seen. I made my first $100 in my 1st 100 clicks, and it took about 400 more clicks to make my 2nd hundred dollars.

please do us a favor and come back talking about smartpricing issues and earning trends not until you receive clicks in a high two-digit area per day.

I'm sorry that I wasted your time with my question, but you don't have to reply.

[FourDegreez]

You mean four digits, surely! hehe

I've made it to four digit land, and I can't say I notice any trends. Only fluctuations.

[FortySomething]

I think the data sample is way too small to be meaningful personally. Besides, what with the shifting sands of the ad auction market, PLUS the fact that Google seem to do at least two patches to the leaky ship per month nowadays, data over the long term doesn't seem to have much meaning any more. So comparing last months earnings is now something that is "Interesting" rather than informative due to the fact there were two patches between now and then, and the data isn't really comparable.

The problem I find with the constant repairs to the ship are that it's not really possible to work out if any changes you have made have an impact! You make a change, and you can't really see if it's had any impact for a couple of weeks or so. But how do you know if any change in stats is down to your changes, or the latest bout of "upgrades"?

BTW, I do appreciate where you are coming from with the unstable epc! My impressions and clicks are pretty stable. So much so that earlier I had two days with identical impressions and clicks. Epc varies wildy, and the graph of them resembles a sawblade designed to cut Seqoia trees! Google haven't any idea why - I have asked them :(

[edited by: FortySomething at 7:14 am (utc) on Nov. 17, 2006]