What is safe page CTR

What is the range

[guanerrr]

My page ctr channel range from 5% up to 350%. Is that normal? What is safe page CTR and what is banned rate for page CTR?

[abbeyvet]

I don't believe there is any connection between CTR and being banned or that there is such a thing as a 'safe' CTR. While a CTR of 5% could be just average, or even below average, for one page, a CTR of 2% could be unusually high for another.

Percentages like 350% tend to occur where there is very low traffic and very low absolute numbers of visitors to pages - they are usually transient and have only a marginal if any effect on overall stats. If actual visitor numbers and the actual number of clicks is low, then the percentages have no statistical significance anyway. Of themeselves they are pretty meaningless.

However if the CTR is persistently unusually high I suppose you think of it like a flag - which I imagine Google does. Why is it so high? Is it because the page where it occurs offers unusually high value to, or creates exceptional synergy between, users and advertisers?

Or is it because of some feature of the page that violates the TOS or runs it a bit too close? Or becuse there is nothing on the page to click except ads? Does it smell of click fraud in any of its various guises?

If it falls into any of the last categories then further investigation or a ban may well be on the cards, but it won't have resulted from the CTR.

[swa66]

As long as you play it fair and not try to cheat you should be safe with whatever the natural CTR is for your site/niche/page.

A CTR > 100 is however suspicious in itself: you got more clicks than impressions, i.e. something funny is going on.

[mojomike]

CRT > 100% could happen on seasonal sites. good example is vacation to Alaska in the winter season. pages that deal with this topic must be close to dead in December, unless it's a researcher.

just my 2cents

[spaceylacie]

I agree that there is no such thing as a safe CTR. I've got a page that gets over 50% CTR regularly and I've never had a problem with it. It a single article that I put up a over a year ago as an experiment in reverse psychology and human laziness. Google kept showing ads on that site that were not exactly related to the page but were for high dollar items. So I put up an article about how important is was to have one of these items and how to make these high dollar items yourself for just a couple bucks... and lots of time. I guess after reading about how much work goes into actually making one of these items, most people just click over and buy one already made even though the article stresses that they will get much more enjoyment out of it and save lots of money if they make it themselves.

[jomaxx]

I agree that anything over 100% is very very odd. It could happen on one particular day of course, especially on a page with very little traffic, but could any page average a 350% CTR? Of course not, get real.

[ronburk]

a single article that I put up a over a year ago as an experiment

Ah, an interesting tidbit buried in a ho-hum thread. The AdSense forum is like a box of chocolates.

[swa66]

CRT > 100% could happen on seasonal sites

So you say it's normal that a visitor given a javascript generated iframe loading from google on average clicks on more than one ad in that generated iframe .

Spiders: will not read the javascript and hence not see the iframe.

A user clicking back gets new ads, not cache ads (No, I did not click on my site to test it)

I remain firmly believing any CTR >100% is very suspicious, even if it only had 1 impression.

[spaceylacie]

When I read the original post, I was thinking the OP said 5-35%, I guess I read it wrong. I also agree that pages that regularly go over 100% CTR would raise an eyebrow at the plex. Either to check out your page to see what you are doing right or to check out your page and see what you are doing wrong.

[jomaxx]

If I simply hit the back arrow I normally don't see all new ads, so IMO that's probably not a second impression. Also the surfer can choose to click on several ads and have them each open in a new window.

So a CTR over 100% isn't automatically suspicious, although as I said there's no way this could happen in real life except over the very short term, say < 100 impressions.

[OptiRex]

I remain firmly believing any CTR >100% is very suspicious, even if it only had 1 impression.

Nah! It happens all the time with AdLinks on low visited sites/pages.

A subject only has to interest one person and I've seen 1000+% as they obviously went through the lot.

Never a problem with Google since the next day there's maybe nothing whatsoever.

Now if I had 100% for an entire week I would be wondering!

[swa66]

Ok, with adlinks I can see CTR get higher than 100% for extremely few impression channels. But nowhere near 350% for more than a few impressions.

Also the surfer can choose to click on several ads and have them each open in a new window

Actually: with Firefox you cannot get it to open in a new tab (it opens in the parent), the load of the page is done in javascript started by an onClick(), not through the link.