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Forum Moderators: martinibuster
In months 1 and 2, I was making about 25% as much on AdSense as I spend on AdWords. This month, I'm making approximately 15% of what of what I spend ... and that is keeping in mind that I've actually expanded my AdWords keywords tremendously to bring down the avg cost per click. If I hand't done that I'm guessing I'd be earning about 10% of what I spend.
So whatever happened to Google paying 50% of the profits to publishers? Are we to believe operating costs run 50-70% of gross revenues? I mean, come on - this is a virtual product. Operations overhead should be minimal ... that is why they're so darned profitable isn't it? Or is it perhaps because they don't actually tell us what % they keep versus what they give to us!
Am I paranoid for feeling a little ripped off here? :(
Perhaps the advertising carried on your site has a lower value (CPC) than that which you are required to pay in order to advertise your site?
Case in post - there's one section of my site that I assigned a new channel. According to AdSense, there was 27 impressions over the past 7 days for that channel. But according to my log stats (Webalizer), there have been over 700 page hits in that section (and thus that ad channel) in just the last 5 days. I have the Google Ad in an include and so its not possible that the ad channel data is wrong on some pages...if there was anything wrong with that, I would have 0 impressions, not 27.
So perhaps this is where the issue lies ... I wonder if its possible some of my impressions/hits just aren't being tracked somehow? Wierd.
joined:Sept 20, 2004
According to AdSense, there was 27 impressions over the past 7 days for that channel.
Impressions are only counted IF there is a change in the ads displayed.
If there is not enough inventory of ads for your subject the ad will not change therefore your impressions will not increase.
Also don't forget spiders and bots increasing your log views.
In any case, I have always found Google's reporting to be extremely accurate, so IMO you should be looking at what exactly Webalizer is measuring and what exactly Google is measuring. It's probably 2 substantially different things.