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Forum webmasters . . . how's your CTR?

8:42 pm on Oct 26, 2006 (gmt 0)

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I manage an online forum community. My CTR is less then 1%. It gets decent impressions and those numbers are still growing. I know that forum's usually have more 'ad blindness' because visitors are usually return visitors.

I'm just curious as to what your numbers are and if all forums suffer from this ad blindness.

10:48 pm on Oct 26, 2006 (gmt 0)

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Page CTR around 1.35% this month but my Individual Ad CTR is much less.. around 0.15%.
11:55 pm on Oct 26, 2006 (gmt 0)

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I personally feel that the key to getting decent Adsense revenue from a forum really isn't by concentrating on the CTR, but concentrating on getting unique hits.

Often I search for something (usually a "how to" something) and a forum such as this one shows up in the results because one of the regulars posted the information I was looking for.

In other words, getting your forum posts indexed and ranked will increase your CTR. The problem is most, if not all, forums suffer from issues such as duplicate content (multiple url's accessing the same post) that may prevent decent rankings for the content of your forum. Your site may get ranked well, creating an opportunity for more regulars and repeat visits, but the actual content in the forum may not be ranked good, meaning only the regulars see it.

Just my 2 cents.

8:20 am on Oct 27, 2006 (gmt 0)

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my forum ranks pretty well in google.
and revenu is going up as well with ctr's that go from 1 to 2%. I said it before, use forum soft that delivers a simple forum not one with all th ebells on it and you already have won half the battle.
4:26 pm on Oct 27, 2006 (gmt 0)

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My average forums CTR from January 1, 2006 through today is a dismal 0.21% (on 12 million pageviews). I've tried all sorts of stuff to get it higher but nothing has worked. It's mostly ad blindness on forum pages, since those are usually your regular visitors, and many times they click through several pages just reading.
2:42 pm on Oct 28, 2006 (gmt 0)

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The key here is to show ads only to guests right after the first post in every thread. That's by far the best way to attract clicks.
3:23 pm on Oct 28, 2006 (gmt 0)

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My CTR has been real good and steady. My problem is the eCPM has been rather low and keeps on falling.

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