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Adsense Position and Click Payout

     
4:13 pm on Oct 25, 2006 (gmt 0)

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Hi All,

I am sure this has been asked a thousand times over but is there a correlation between search postion and payout?

I have a lot of pages that are place between 10-40 and i think with some effort I can get them all over the folder, top 10 eventually but I am not sure if it is worth the effort.

I am discourage with adsense because I get crappy clicks, pennies per click. I looked up my key word and i was suprised to see that the top 1-3 positions though got 50-80 cents per click as a bid. Why the disparity?

Does google reward just the high placing searches? I have read many posts about this but have not confirmed myself as I am not lucky enough to have ever had my terms place that high. Plus I would have to create a bunch of custom channels to overserve this.

Can anyone from experience tell us the difference in payout between position #5 and say #15 or #25 even?

So if I have site searches averaging in the #15-#25 range would I see a big increase if I got them in the #5-#10 range?

6:58 pm on Oct 25, 2006 (gmt 0)

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I've seen no relationship between SERP position and click value. Also, Google isn't the one and only source of traffic. Simply forget thinking about it. - Make a nice Cappuccino! :)
7:11 pm on Oct 25, 2006 (gmt 0)

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Of-course, you see a change. Better positions=more visitors=more income.
There's no relation between serps position and CPC however.
8:30 pm on Oct 25, 2006 (gmt 0)

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that's interesting there were a lot of threads where people claimed that there was a correlation between SERP and CPC. Thanks for the insight, I think I will make a nice cup of Jo.
4:45 am on Oct 27, 2006 (gmt 0)

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Well there is some relation between SERP and CPC. If you're the top result (or in the top 5) for a particular term you can end up with so much traffic that the higher paying CPC ads use up their daily budget for the day and then you're left with the lower paying ones.

If you're buried deep down in the SERPS you're less likely to notice this when you're just getting a handful of visitors per a term per a day.

10:24 am on Oct 27, 2006 (gmt 0)

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From a business model, I reckon as Google, I would assign higher positioned sites better advertisers. I mean, doing it any other way would seem to say that I do not really trust my search engine code.
2:06 pm on Oct 27, 2006 (gmt 0)

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Higher positioned for what? Minor rephrasings of search terms can have a radical effect on SERPS.

At one point I was seeing
Elbonia Blue Widgets coming in the top 5 but
Blue Widgets in Elbonia not even making the first 100

Some serious optimisation work and a site map put them both on page 1 but still 8 places apart.

1:11 pm on Oct 28, 2006 (gmt 0)

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In answer to your question - higher positions for both very specific keyword phrases and more general two word phrases. Regarding what f5shbone said - as far as I know the Adsense bot doesn't do this. This post on the Official Adsense blog [adsense.blogspot.com] details how ads are chosen and makes no mention of referring page being a factor. Even if it was so, Adsense would only know which page the visitor came from, not where you ranked on that page.
 

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