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Forum Moderators: martinibuster
joined:May 5, 2005
overall ctr can be manipulated by removing adsense from pages that don't perform, and some pages were never meant for contextual ads in the first place... so without details, there is no good answer to your question.
joined:Sept 12, 2006
1,054 38 clicks 3.61% $8.58 CPM $9.04
You can toggle between the options from the dropdown menu. Basing it on page is more informative IMO which is how I always have it configured.
Why would you remove ads from less popular pages to increase your CTR? This would make your CTR go up, but your total profits go down? I don't get it.
If the pages are really low CTR, on some sites there seems to be an impact on smart pricing. I've taken ads off some high-traffic but very low CTR pages and seen earnings go UP. Doesn't work for everyone, though.
joined:May 5, 2005
because low ctr could be an indicator of a low conversion rate for the advertiser... if your traffic isn't interested enough(aka targeted enough) to click on the ad in the first place, why would they want to purchase the product?
but as google says, those low ctr pages could have ads with high epc... and i've actually seen that myself this month, so you have to use channel data to base your decisions on.
I dont think click through rate means much at all. You can double or quadruple your page views on any site just by having bad navigation! If it takes three or so clicks to find the info you want and another three or four to get back to the main menu to look at something else then you get 8 page views per visitor (if my maths is right!)when they only really needed 3... Or one if all your traffic lands on the correct page! That decimates your click through rate or massively improves it. It does not nessarily or even likely hurt earnings though.
What you really need to know is average clicks per visitor, or earnings per visitor, (visitor = ip address) because that way the sites navigation for eg has no effect! Consequently comparing click through rates isnt possible!
For eg I could improve navigation on some sites and you would see less page views with the same number of clicks, and earnings. It would appear in adsense stats that click through had improved but traffic was worse!
[edited by: Genuine1 at 7:40 pm (utc) on Oct. 26, 2006]