Welcome to WebmasterWorld Guest from 18.207.238.169

Forum Moderators: martinibuster

Message Too Old, No Replies

low ctr?

low or normal

     
11:05 pm on Oct 24, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Sept 20, 2006
posts:95
votes: 0


my CTR is typically between 0.8% and 4%, average 2.27% is this concidered Low, very low or normal?

and if low how can i imporve it

11:23 pm on Oct 24, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:May 27, 2005
posts:614
votes: 0


I would LOVE a ctr of 2.7 percent with a max of 4%!
11:45 pm on Oct 24, 2006 (gmt 0)

New User

10+ Year Member

joined:Oct 24, 2006
posts:7
votes: 0


I have a CTR of 7% but that doesn't help when each click makes you 2 cents :(
12:24 am on Oct 25, 2006 (gmt 0)

Senior Member

joined:May 5, 2005
posts:735
votes: 0


that ctr would be acceptable if you were running a forum site?

overall ctr can be manipulated by removing adsense from pages that don't perform, and some pages were never meant for contextual ads in the first place... so without details, there is no good answer to your question.

12:35 am on Oct 25, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Nov 22, 2004
posts: 142
votes: 0


This month my CTR is 0.68%. My eCPM, which I consider a much more meaningful number, is $1.15. For a monthly average $1.15 is about as high as its every been. For the longest time I was stuck down at $0.80.
12:59 am on Oct 25, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:June 15, 2003
posts:395
votes: 0


My CTR is low xx.xx% . However the reason for that is ad placement, ad colours and making it easy for the Adsense targeter (eg keywords in filename, keywords in description etc). Getting well targetted traffic helps too. I could probably make it higher than it is, but it would damage the user experience and I'd end up losing what I'd gain through smart pricing.
1:13 am on Oct 25, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:Oct 1, 2006
posts:375
votes: 0


Thats a huge variation. How much traffic?
3:41 am on Oct 25, 2006 (gmt 0)

New User

joined:Sept 12, 2006
posts:14
votes: 0


heres my info

1,054 38 clicks 3.61% $8.58 CPM $9.04

7:39 am on Oct 25, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Sept 20, 2006
posts:95
votes: 0


My last 7 days figures

Page impressions Clicks Page CTR Page eCPM
6,280 118 1.88% $5.10

thanks for your insight

ann

7:44 am on Oct 25, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 25, 2002
posts:2605
votes: 0


By posting anything but your earnings is breaking Googles TOS....be careful.

Ann

9:13 am on Oct 25, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Dec 15, 2005
posts:52
votes: 0


My CTR for october is just under your max while september was just under your average. Between the two months, I changed the site design from elastic with a skyscraper on the right and bottom leaderboard to a fixed width (800px) with a top leaderboard under the top navigation bar. Kept the bottom leaderboard since the articles are long. I also removed adsense from less perfoming pages. My daily average more than doubled since then.
9:32 am on Oct 25, 2006 (gmt 0)

Full Member

10+ Year Member

joined:May 19, 2004
posts:235
votes: 0


Beware the normal question. I weigh 175 pounds is this normal? Well, if I am a 5ft woman, no (OK, unless I was from Texas).
Really, there is no such thing on adsense as normal.
9:51 am on Oct 25, 2006 (gmt 0)

New User

10+ Year Member

joined:Oct 25, 2006
posts:27
votes: 0


I have attained a double digit CTR through optimisation. I could increase it further taking out the low performing ads out, sticking with just 1 large rectagle at the center of the page (orange on the heat map) and a link unit at top left corner. The Linkunits performed amazingly well, and overall my CTR increased with 15% increase in overall earnings.
2:13 pm on Oct 25, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Nov 22, 2004
posts:142
votes: 0


Why would you remove ads from less popular pages to increase your CTR? This would make your CTR go up, but your total profits go down? I don't get it.
4:56 pm on Oct 25, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 20, 2004
posts:703
votes: 0


It would be helpful when discussing CTR if it was stated the CTR is based on either Page or Ad Units as there can be a wide difference between the two.

You can toggle between the options from the dropdown menu. Basing it on page is more informative IMO which is how I always have it configured.

2:48 am on Oct 26, 2006 (gmt 0)

New User

10+ Year Member

joined:Oct 26, 2006
posts:19
votes: 0


my site is 5%

hunderdown

3:02 am on Oct 26, 2006 (gmt 0)

Inactive Member
Account Expired

 
 


Why would you remove ads from less popular pages to increase your CTR? This would make your CTR go up, but your total profits go down? I don't get it.

If the pages are really low CTR, on some sites there seems to be an impact on smart pricing. I've taken ads off some high-traffic but very low CTR pages and seen earnings go UP. Doesn't work for everyone, though.

6:19 am on Oct 26, 2006 (gmt 0)

Senior Member

joined:May 5, 2005
posts:735
votes: 0


>>>Why would you remove ads from less popular pages to increase your CTR? This would make your CTR go up, but your total profits go down? I don't get it.<<<

because low ctr could be an indicator of a low conversion rate for the advertiser... if your traffic isn't interested enough(aka targeted enough) to click on the ad in the first place, why would they want to purchase the product?

but as google says, those low ctr pages could have ads with high epc... and i've actually seen that myself this month, so you have to use channel data to base your decisions on.

7:37 pm on Oct 26, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:Oct 1, 2006
posts:375
votes: 0


>>> OP said, my CTR is typically between 0.8% and 4%, average 2.27% is this concidered Low, very low or normal?
and if low how can i imporve it

I dont think click through rate means much at all. You can double or quadruple your page views on any site just by having bad navigation! If it takes three or so clicks to find the info you want and another three or four to get back to the main menu to look at something else then you get 8 page views per visitor (if my maths is right!)when they only really needed 3... Or one if all your traffic lands on the correct page! That decimates your click through rate or massively improves it. It does not nessarily or even likely hurt earnings though.

What you really need to know is average clicks per visitor, or earnings per visitor, (visitor = ip address) because that way the sites navigation for eg has no effect! Consequently comparing click through rates isnt possible!

For eg I could improve navigation on some sites and you would see less page views with the same number of clicks, and earnings. It would appear in adsense stats that click through had improved but traffic was worse!

[edited by: Genuine1 at 7:40 pm (utc) on Oct. 26, 2006]

 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members