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You see, I find it strange that I do not have a constant CTR, or earnings per click or anything. Everything is constantly changing even though the site is not changing. Once day, I will have a CTR of 0.39% and the very next my CTR will be 1.5%. Once day, I will have 20 clicks and make 1.45$ and the next I will have 20 clicks and will make 7$. There is no consistency in anything.
One could say that this is because I keep adding more pages or that my traffic keeps increasing or falling or something like that. Well, I currently serve around 2000+ impressions per day and the fig is growing constantly. I have stopped andding more pages and I am working only on my traffic now.
But my CTR and earnings per click are so erratic that I do not know whether I need to optimize and experiment or Google needs to optimize!
Any insight? Does everyone have such erratic figures or do you have stable figures. Or is 2000 impressions/day too low to make any such judgment....
For me, when I look at figures I have a 7 day rolling figure, I compare same part of previous month, same time last year etc. Take a broader look at the numbers and work out averages. At the end of the day, with those sort of figures, it only takes one big click to totally skew your figures when you are looking at such small data groups. :)
Furthermore how many unique visitors are responsible for your number of impressions.
There are a lot of variables going on here. But, depending on season, I'm having about 5k uniques a day generating about 25k page impressions and my Bottom line earnings are pretty predictable.
If you don't change your site at all, there will still be changes to advertisers sites and advertising campaigns and user behaviour and competitors sites and days of the week and weeks of the month and months of the year etc. all of which will affect you. This is without Google making any changes.
Only if you have a large, diverse site with lots of different advertisers and a large amount of traffic, can you expect to see some stability in statistics (provided you look at at least a week's worth.
Bddmed, you asked, "What do you mean by impressions?" , I mean the impressions as shown by adsense. I do not mean hits. I just get 600-650 unique visitors each day. So, I guess the number is a little small.
Okay, finally, so when people worry about their low CTR or other such figures, they consider these over a period of a week or so, han?
from what i've seen, some new content designs can have a higher epc for a short period of time, which could account in part for the wide range of data.
Once day, I will have a CTR of 0.39% and the very next my CTR will be 1.5%.
I have the same problem. From 8:00am to 8:01am, my CTR was 100%! But right after that, from 8:01am to 8:02am, my CTR was 0%! How can that possibly be? Are Google's stats screwed up? Are they stealing my money?
Sounds absurd, doesn't it? But why should it be absurd to compare CTR from one minute to the other? The answer is: the correct time period to base comparisons on depends largely on how much traffic you get.
To find out what a more reasonable time period is for your website, download your daily CTRs into a spreadsheet. Learn how to calculate a moving average with your spreadsheet. Then, simply increase the "window" of the moving average until the resulting curve starts to look smooth instead of jerky.
For example, it could be that when you look every day at the average of the last 2 weeks worth of CTR, you end up with a fairly stable number. In that case, you know that (until your traffic volume changes significantly), you should pay attention to the 2-week average, and not pay attention to big daily variations (which are essentially noise, just as looking at minute-to-minute CTR on my website would produce nothing but noise for me).
- Complaining about AdSense
- Conspiracy theories about payouts and smart pricing
- Panic attack threads when PAYMENT IN PROGRESS isn't on time
- so on and so forth...
Everything else fluctuates all the time, day to day, month to month, season to season.
I'd suggest that daily fluctuations may not be that meaningful. I compare trends on a monthly basis, comparing this month's earnings so far to previous data.
ditto. if I based everything on the daily or hourly fluctuations, I'd go mad. Looking at the bigger (monthly) picture, you will generally see an upward trend and that's encouraging.
Comparing doesn't satisfy me enough to ease my apprehension unless I can equate it favorably to my highest months. I have been playing the recovery game since Feburary.
P.S. you might want to experiment along those lines.