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Multiple Custom Channels

anyone else seeing the track ad with 5 channels

   
11:22 pm on Oct 12, 2006 (gmt 0)

5+ Year Member



I just added some more ads and now the channel selector is a sparkly new toy with upto 5 channels per ad. I hated the old drop down, this is much cooler :)

No wonder there was an outage. Was this unannounced?

Oh yeah, my stats suck for today. Hope they been counting the clicks while all this was goin on.

12:28 am on Oct 13, 2006 (gmt 0)

5+ Year Member



Sorry, but I don't understand this. I don't see anything different.

How exactly do you get to the channel selector?

When you say five channels per ad, are you sure you don't mean five channels per page?

12:51 am on Oct 13, 2006 (gmt 0)

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From G's AdSense blog Introducing multiple custom channels [adsense.blogspot.com]

HTH

12:59 am on Oct 13, 2006 (gmt 0)

5+ Year Member



Thanks, Tastatura.

If you have ads on more than one area of a page, this feature will be handy for checking the performance of ads in each area of the page.

1:21 am on Oct 13, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Beware. I just read the Adsense Blog description about multiple channels and it says doing this will increase your impressions, as you'll get one per channel per ad.

ann

1:31 am on Oct 13, 2006 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Yep, there always seem to be a 'gotcha' with Googles toys.

Ann

2:12 am on Oct 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



there always seem to be a 'gotcha' with Googles toys.

Not sure how it's a "gotcha" that asking to see counts of X and counts of Y where X and Y intersect could result in displaying a total that's greater than the count of X union Y. If they were to instead adjust totals to avoid double counting, that would likewise confuse some ("hey, how come 2 + 2 doesn't equal 4 here?"). If there's a clever solution that confuses none, maybe we could get them to implement it.

This is the same as the behavior you currently get if you mix custom channels and URL channels that intersect in a single report BTW, AFAICT.

2:14 am on Oct 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



greater than the count of X union Y

Change that to "greater than either count(X) or count(Y)" :-)

4:23 am on Oct 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



No wonder there was an outage. Was this unannounced?

I found it a day or two before the outage. I haven't seen an announcement about it, but I might not have looked in all the right places. It sure is much easier to use.

ann

5:27 am on Oct 13, 2006 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Feathers down Ronburk,

Just a joking quip :)

We had ( maybe still have) a router down according to a post by Brett as related to images showing here on WW

quote:

There is a big router out somewhere. Must be a pretty core one - city level?
traceroutes are dying well outside chicago where the data center is. We have good connectivity to the west coast and midwest though.

Westcoast is fine..

--------------

Don't know if it may have affected Google (I'm not exactly techie)

Ann

1:31 pm on Oct 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There are still only 200 bins for counting, but the ability to count a single ad in multiple bins opens some new possibilities, especially for people who generate their pages dynamically.

  • Keep 10 channels for your top 10 countries, insert dynamically based on IP address, view per-country AdSense stats.
  • Keep 10 channels for your top 10 search keywords, insert dynamically based on the Referer header.
  • Analyzing path-based traffic qualification. People arrive at URL X via 5 different other pages on your site. Assign each a custom channel dynamically, based on previous page fetched by this IP address. Look for significant variations in performance. Figure out why one page is delivering better-qualified traffic than another. Redesign (or remove inbound links from pages that deliver poorly qualified traffic). Repeat.
  • A/B testing. Add on an "A" or "B" channel, view differences without messing up your other channel stats.
  • Time of day analysis. Reserve 24 channels for hour of day. Dynamically insert. Maybe decide to dynamically pull AdSense ads during some part of day to see if it improves your SmartPricing score.
  • More "come from" analysis. Reserve 10 channels for top 10 traffic pages. Insert dynamically when visitor just "came from" one of those pages. If some are significantly poor performers, consider static link removal or dynamic ad disabling to see if it improves your SmartPricing score.
2:12 pm on Oct 13, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Oh - so thats how! - only kidding, that lost me on line two! Can you explain it again, but in slightly more simplified terms for those of us with hang-overs! :)
6:43 pm on Oct 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



All this tweaking never got my attention, I prefer to create content and get more traffic instead of tweaking each and every part.
7:35 pm on Oct 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I prefer to create content and get more traffic instead of tweaking each and every part.

That's like having an exclusive focus on shipping more Beany Babies every month instead of investing any time in finding out which Beany Babies are most popular and why.

0 time spent on analysis guarantees you're not as good at creating new content that people want as you could be.

9:58 pm on Oct 13, 2006 (gmt 0)

5+ Year Member



I really can't grasp this idea. There are three or multiple channels at the same time on an ad. How does Google know which channel to put the click on.
3:58 am on Oct 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google increments the counter associated with all the channels you've attached to a specific ad.

Before, you can only put one custom channel on an ad, so you can only categorize it one way. Well, actually two ways, since an ad could be captured by both a custom channel and a URL channel.

Now, you can categorize a given ad up to 5 different ways. For example, you could decide that the first custom channel you stick on every ad will categorize its position on the page (e.g., "Banner", "RightHandSide", "LeftHandSide", etc.). You could decide that the second custom channel you stick on every ad will categorize its color scheme (e.g., "PukeGreen", "NastyYellow", etc.).

Then you can look at reports to inspect how different categories did. If Ad#1 has custom channels "Banner" and "PukeGreen", then you will see its stat counters reflected if your report checked either of those boxes.

If your report checked both "Banner" and "PukeGreen", you probably made the incorrect assumption that Google would calculate the intersection of those two categories. Instead, you'll get double counting. The impressions/clicks for Ad#1 will appear for both custom channels, and the sums will then be somewhat meaningless. This is the same behavior you currently get if your report selects both a URL channel and a custom channel that are shared by one or more ads.

Google (AFAIK) provides no way to group channels into logical categories, so you kinda have to just do that in your head (and in the way you assign them to ads). You have to remember, for example, that if you want to see how different color schemes perform, then you need a report that selects the set of custom channels you defined to identify different color schemes.

5:44 am on Oct 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



0 time spent on analysis guarantees you're not as good at creating new content that people want as you could be.

This statement could be true if all knowledge was known to you, i.e., if you were "God." Since all knowledge cannot be known (as far as we know) by a single entity, at least by a single human entity, this statement must be regarded as opinion rather than fact.

I'll elaborate a little for the sake of those who may be reading this late at night in need of something beyond the mundane.

Creation and analysis have almost no commonality. The former is a function of combination, inspiration and imagination, while the latter relies more on interpretation of mathematics. Left brain, right brain. The two are nearly mutually exclusive.\

In a nutshell, creators are what makes the nut; analysts are just counting shells.

7:43 am on Oct 14, 2006 (gmt 0)

10+ Year Member



Like ronburk mentions, there are still only 200 channels available, so this new possibility is only of academic interest to me. Too bad they didn't get rid of that limit at the same time.
8:32 am on Oct 14, 2006 (gmt 0)

5+ Year Member



Suppose the javascript generated looks like "3333333+44444444+55555555", it represents three channels. Do you leave it like that on the source code?
8:06 pm on Oct 15, 2006 (gmt 0)

10+ Year Member



In a nutshell, creators are what makes the nut; analysts are just counting shells.

I agree with ronburk on the importance of good analysis. It's dumb to be generating tons of content without knowing the metrics on what your customers want and what they are buying and clicking on.

I've tripled my adsense income in the last 6 months largely by using ad analysis and experimentation--100% increase in CPM and a ~75% increase in CTR. (with no increase in visitor traffic). I'll be using these new custom channels for even better analysis.

So if you think that means just counting shells, so be it, but ignoring analsyis and metrics means you are probably missing out on some good income and opportunities.

11:38 pm on Oct 16, 2006 (gmt 0)

5+ Year Member



I thought about a feature like this a while back, but decided that it wasn't as useful as it first sounds.

If your number one ad is in the channels "top" "rectangle" "borderless", but your number two ad is in the channels "bottom" "leaderboard" "complementary", the results you see in a report will make it really very difficult to tell whether it was a top rectangle or a top leaderboard that produced the best results.

So I'm glad to see a new feature, but I'm sticking with type-specific channels such as "widgets/ leaderboard borderless top".

7:52 pm on Oct 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In a nutshell, creators are what makes the nut; analysts are just counting shells.

Create what? Without analysis to identify the best and worse, the process of creating is a crapshoot with bad odds.

Creative(left brain) w/o analysis (right brain) = half brain.

3:48 pm on Oct 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've mentioned this in a couple threads now. Google is now embedding a Javascript comment with a date and text indications of the channels you requested when generating the code.

The text indications of channels is very convenient.

The date could be the first step in checking if webmasters are changing the code after generation. I'm surprised they didn't add a time stamp as well.

Sample:
google_ad_type = "text";
//2006-10-23: WH, WHD
google_ad_channel = "5558077783+7822546429";

WH, and WHD are my channels, can't miss the date! Now once you've copied the code you can still tell what the channels are!

 

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