Forum Moderators: martinibuster
For all I know, commoditising the content network is what GG wants. This will ultimately drive the $$$ to their search engine and drive the lower spenders to risk the content network.
The premium publisher’s avenue is an interesting twist. I believe the qualifications are the publishers have significant traffic (20 million page views per month). This network seems to about volume and not quality. This bugs me a little. In my web space there are about 2.1 million in the target audience, this is a very small compared to other web spaces. My target audience is high level professionals; I have great exposure and see a significant number of these visitors. However, my average visitor only looks at 5.2 pages per visit. So, I would have to have every person in my target web space visit me and view almost 10 pages per visit every month to qualify to the premium publisher opportunity. Now, I write editorials, tips, provide cool industry related tools. I doubt I will ever qualify for the premium publisher status.
I would like to see GG have a premium opportunity for quality oriented websites like mine. This could be great revenue opportunity for both publishers and GG. I am not going to suggest their would be less fraud in this new quality publisher network, however I believe folks with quality content and equitable revenue would be less tempted.
Currently, I am seeing a large influx of direct advertisers. This is good; eventually I will no longer need an ad partner. Most of my customers are looking for an on subject quality web site with less risk than the content network and less expensive than the se’s auction network. Without a quality content network available from the ad brokers of the world I predict this to be a continuing trend.
[edited by: Edge at 1:58 pm (utc) on Oct. 6, 2006]
I would have to have every person in my target web space visit me and view almost 10 pages per visit every month to qualify to the premium publisher opportunity.
I believe their is a Premium Adsense publisher status. To qualify one has to has 20 million page views per month. Please correct me someone if I am wrong.
I have 2.1 million potential interested professional visitors in the the USA.
20 million page views divided by 2.1 million potential visitors equals 9.5 . So, for me to get 20 million pages views and qualify for the premium publisher status, I would have to have all of my target audience visit me and each look at 9.5 pages every month.
But I'm earning far more from Google than I did from other methods of earning money for my site, and my average EPC is fairly high. I don't feel like a commodity. Even if the same ads are appearing on MFA sites, I bet they aren't earning what I do....
I suggest reading up on internet-audiences, and defining them. There's been quite a lot of interesting research published on this by researchers of universities from all over the world, and helps put things into perspective...
Good luck!
PS. The fact that the focus is on volume and not on quality is understandable for such a large organisation as google. Remember: if they have to make a qualification on quality for each and every site of each and every publisher, at each and every given time, they'd be throwing away time....
I do feel however that google should do more quality control... MFA's kill the network credibility, and are surely bad news in the long run...
