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how can we block all CPM ads?

I want my ads to be related to my topic

   
4:48 pm on Oct 1, 2006 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Is there any way to block all pay per click ads? I want my ads to be related to my topic and I just got a Walmart electronics ad. It's totally unrelated to my site.

This ad is in large letters in my tall skyscraper so it visually dominates the page.

5:08 pm on Oct 1, 2006 (gmt 0)

WebmasterWorld Senior Member bigdave is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Since the only ads on AdSense that aren't PPC are the ones where someone clicks "Advertise on this site", my suggestion would be to drop adsense if you don't want PPC.
5:11 pm on Oct 1, 2006 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member



annej, are you still allowing cpm ads to run?

>>This ad is in large letters in my tall skyscraper so it visually dominates the page.

I haven't had any of those one-ad-spread-out things running since I wrote and asked them to take cpm off my account.

[edited by: Marcia at 5:13 pm (utc) on Oct. 1, 2006]

5:36 pm on Oct 1, 2006 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I meant cpm. I don't know what I was thinking when I wrote that.

I don't have "advertise on this site" activated but I still seem to get cpm.

Thanks for the info Marcia, I will write to AdSense.

5:48 pm on Oct 1, 2006 (gmt 0)

10+ Year Member



Walmart ad's all over the system today. I've never seen anything like this before.
6:17 pm on Oct 1, 2006 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>Walmart electronics ad.

Aside from CPM, there could be a poison word on a site. All it seems to take is one word used someplace on a site, especially if it's in the global navigation, and it can pull up the strangest stuff. I had to pull a whole section off my banner farm because ads pertinent to that word were popping in strange places - cord blood adverts on a men's page? Not exactly a very good match, even with broad match.

I once had ads running for fabulous animal clothing and dog sweaters on another site. I don't DO animals and dogs on that site, not even close. I checked some words on other pages of the site with an online semantics tool and found that the one occurrence of the word fleece was doing it.

That shouldn't happen, they really need to make negative filtering available for words we don't want on sites.

[edited by: Marcia at 6:21 pm (utc) on Oct. 1, 2006]

6:20 pm on Oct 1, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It may help to set the ad up for text only - not the default of text/images.

Buit as ever I'd write to them and have a moan! I know it always ends up in the shredder, and you get a response from the Google fortune cookie generator algorithm instead of a person, but sometimes they listen!

And yes, being able to block negative keywords would help a great deal! My site is men's heath orientated but the ads are often for all sorts of women's paraphenalia or "Women's troubles", or thingies and stuff relevant to ladies. despite the fact that NONE of the keywords on the site could have triggered the ads! I do occasionally write and let them know their targetting is not exactly working very well, and they sometimes resolve it for a few weeks.

[edited by: david_uk at 6:23 pm (utc) on Oct. 1, 2006]

6:23 pm on Oct 1, 2006 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member



David, I always get replies from a human person, even with a name in the sig. But they'll probably discourage dropping CPM saying you make more with it; that's standard ,I understand. All you have to do is reply back and confirm, and they'll do it.

>>"Women's troubles"

Do you have any health text on the site that mentions men's menopause, even one time? Or better yet, dealing with stress when living with a menopausal wife?

[edited by: Marcia at 6:28 pm (utc) on Oct. 1, 2006]

7:37 pm on Oct 1, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nope. What seems to be the problem is advertisers targetting my keywords in that the women's problems despite being a complete opposite are relevant (sort of). However, I'm convinced that the ads are unlikely to convert, knowing my visitors. In any case, most of them are MFA's and I would zap them whatever the topic.
10:22 pm on Oct 3, 2006 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I just heard back from AdSense and they have blocked CPM for me. I'm glad to see they will makes adjustments like this for us.
10:43 pm on Oct 3, 2006 (gmt 0)



I just heard back from AdSense and they have blocked CPM for me. I'm glad to see they will makes adjustments like this for us.

The trouble with that solution is that you're writing off potential earnings from more relevant CPM ads.

Why not simply block Walmart with your filter list, unless you're getting a lot of completely off-topic ads?

BTW, off-topic ads aren't necessarily a bad thing if they appeal to the target audience. For example, a site devoted to Italian art and opera might attract geotargeted display ads in the Midwest for weekend cultural getaway packages in Chicago, because Midwesterners who travel to Italy to visit museums and attend operas are likely to fit the profile of culture buffs in Illinois, Wisconsin, Indiana, etc. who'd be interested in visiting Chicago's Art Institute and Lyric Opera. As Google's demographic or behavioral targeting abilities improve, we may see more CPM and CPC ads that are off-topic in terms of keywords but are relevant to the needs and interests of certain audiences or specific readers.

11:29 pm on Oct 3, 2006 (gmt 0)

5+ Year Member



When I first read this thread a couple of days ago, I looked at a couple of my site's pages that have AdSense ads on them and sure enough, there were full-width Wal-Mart ads. Yikes!

I filtered them right away, and the site went back to showing well-targeted ads.

Since there is nothing on those pages that should have triggered the Wal-Mart ads, I'm thinking they might have showed up because of a glitch.

12:27 am on Oct 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was recently clobbered with <snip> ads and had to put them in the filter. I too suffered while they were showing. It's not that I object to the company, it's that they had absolutely no relationship to the site that they appeared on. Fortunately I do not have a site that they would be a good match for else I'd have to have CPM blocked as well. Those ads were definitely CPM ads.

I'd rather have a filter by site available than the complete block that we currently have. More work perhaps but I think the results might be better.

[edited by: martinibuster at 1:55 am (utc) on Oct. 5, 2006]
[edit reason] Removed specifics. [/edit]

12:34 am on Oct 4, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I hate walmart so much it's not funny!

I was having a great day yesterday, getting near breaking $300 for the first time. Came back from dinner and checked my site and half my pages had full ad block sleezemart ads on it. I literally screamed! My girfriend came funning into my office so see if I was alright.

Well my eCPM droped like a lead bucket and I missed it! X!Z#ers! Ofcourse I blocked it straight away.

Man, I didn't know you could block CPM ads, sending them an email right now!

[edited by: Khensu at 12:36 am (utc) on Oct. 4, 2006]

3:53 am on Oct 4, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I just got a canned letter with one sentence at the top. "Just put them in your filter" the Googleboob said. I said, "I would but it is full, care to extend my capabilities?"

We'll what kind of silly return I get.

What did you do annej? Use your womanly charms on them?

6:14 pm on Oct 4, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Yes

They did it!

Blocked all CPM ads on my account after I said I was "very upset" by the walmart ad.

CTR up^ eCPM up^

Sweet!

10:10 pm on Oct 4, 2006 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Khensu, I was just really firm about it. I didn't mention the Walmart thing. That gave them a out to argue with you.

Good to hear your second email did the job.

10:31 pm on Oct 4, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I just got a canned letter with one sentence at the top. "Just put them in your filter" the Googleboob said. I said, "I would but it is full, care to extend my capabilities?"

Had a very similar experience.

A page that had performed well for months suddenly started displaying off target ads. My request for help was met with a canned response suggesting that I move all off target urls into the filter.

Hardly a solution I thought, especially considering my filter is usually at it's limit.

1:29 am on Oct 5, 2006 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



It's always worth writing back when you get a canned response or even another sugestion. Note they never say it can't be done.

I suspect they get a lot of emails from clueless people who don't know how to use the filter. And if you don't right back they will think their suggestion solved the problem for you.

2:00 am on Oct 5, 2006 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Yeah, writing to support is the only way to opt out.