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>>This ad is in large letters in my tall skyscraper so it visually dominates the page.
I haven't had any of those one-ad-spread-out things running since I wrote and asked them to take cpm off my account.
[edited by: Marcia at 5:13 pm (utc) on Oct. 1, 2006]
Aside from CPM, there could be a poison word on a site. All it seems to take is one word used someplace on a site, especially if it's in the global navigation, and it can pull up the strangest stuff. I had to pull a whole section off my banner farm because ads pertinent to that word were popping in strange places - cord blood adverts on a men's page? Not exactly a very good match, even with broad match.
I once had ads running for fabulous animal clothing and dog sweaters on another site. I don't DO animals and dogs on that site, not even close. I checked some words on other pages of the site with an online semantics tool and found that the one occurrence of the word fleece was doing it.
That shouldn't happen, they really need to make negative filtering available for words we don't want on sites.
[edited by: Marcia at 6:21 pm (utc) on Oct. 1, 2006]
Buit as ever I'd write to them and have a moan! I know it always ends up in the shredder, and you get a response from the Google fortune cookie generator algorithm instead of a person, but sometimes they listen!
And yes, being able to block negative keywords would help a great deal! My site is men's heath orientated but the ads are often for all sorts of women's paraphenalia or "Women's troubles", or thingies and stuff relevant to ladies. despite the fact that NONE of the keywords on the site could have triggered the ads! I do occasionally write and let them know their targetting is not exactly working very well, and they sometimes resolve it for a few weeks.
[edited by: david_uk at 6:23 pm (utc) on Oct. 1, 2006]
Do you have any health text on the site that mentions men's menopause, even one time? Or better yet, dealing with stress when living with a menopausal wife?
[edited by: Marcia at 6:28 pm (utc) on Oct. 1, 2006]
I just heard back from AdSense and they have blocked CPM for me. I'm glad to see they will makes adjustments like this for us.
The trouble with that solution is that you're writing off potential earnings from more relevant CPM ads.
Why not simply block Walmart with your filter list, unless you're getting a lot of completely off-topic ads?
BTW, off-topic ads aren't necessarily a bad thing if they appeal to the target audience. For example, a site devoted to Italian art and opera might attract geotargeted display ads in the Midwest for weekend cultural getaway packages in Chicago, because Midwesterners who travel to Italy to visit museums and attend operas are likely to fit the profile of culture buffs in Illinois, Wisconsin, Indiana, etc. who'd be interested in visiting Chicago's Art Institute and Lyric Opera. As Google's demographic or behavioral targeting abilities improve, we may see more CPM and CPC ads that are off-topic in terms of keywords but are relevant to the needs and interests of certain audiences or specific readers.
I filtered them right away, and the site went back to showing well-targeted ads.
Since there is nothing on those pages that should have triggered the Wal-Mart ads, I'm thinking they might have showed up because of a glitch.
I'd rather have a filter by site available than the complete block that we currently have. More work perhaps but I think the results might be better.
[edited by: martinibuster at 1:55 am (utc) on Oct. 5, 2006]
[edit reason] Removed specifics. [/edit]
I was having a great day yesterday, getting near breaking $300 for the first time. Came back from dinner and checked my site and half my pages had full ad block sleezemart ads on it. I literally screamed! My girfriend came funning into my office so see if I was alright.
Well my eCPM droped like a lead bucket and I missed it! X!Z#ers! Ofcourse I blocked it straight away.
Man, I didn't know you could block CPM ads, sending them an email right now!
[edited by: Khensu at 12:36 am (utc) on Oct. 4, 2006]
I just got a canned letter with one sentence at the top. "Just put them in your filter" the Googleboob said. I said, "I would but it is full, care to extend my capabilities?"
Had a very similar experience.
A page that had performed well for months suddenly started displaying off target ads. My request for help was met with a canned response suggesting that I move all off target urls into the filter.
Hardly a solution I thought, especially considering my filter is usually at it's limit.
I suspect they get a lot of emails from clueless people who don't know how to use the filter. And if you don't right back they will think their suggestion solved the problem for you.