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Smartpricing Report September 25th

Interesting valuable changes

         

greedy player

1:52 pm on Sep 26, 2006 (gmt 0)



So I got hit by smartpricing it sucked, I've lost 80% of my income.

I took a look at the channel "footer" and supprisingly saw twice as much click value to that of my channel for "header".

The Header is a 726x90 Leaderboard; (smartpriced income)
The Footer is a 468x60 Banner; (above/normal income)

What I decided to do was move the 468x60 banner with it's channel name "footer" ironcily to the Header position, obviously with the false channel naming I will have to remember I moved things about.

The next day I ran through how much the "Footer" in the header is earning me and noticably a big increase.

I can't say if its the channel which has been failed to be smartpriced or if each banner size has their own smartpricing, anyway it made a big difference.

Downfalls of the change:

0.25% CTR to 0.04% CTR (could this be the reason for the increase in value)

Ecpm dropped by half, telling me that my value per 1000 page visits has been reduced, in that likely event I'll probably earn conciderably less today then I would usualy.

So earn less? But increase your click value.

---feedback?

leadegroot

2:09 pm on Sep 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would expect you can relabel the moved channel - I wouldn't just swap the labels, but you can make it a little clearer for yourself :)

Interesting that they may now have smart pricing down to the channel - thanks!

greedy player

2:26 pm on Sep 26, 2006 (gmt 0)



Who knows, but its made a big difference, i think im also experiencing 1$ for 7000 visits, as if to say im getting better cost per impression from making this change.

KenB

2:34 pm on Sep 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was always under the impression that smart pricing was on an account by account basis not a channel by channel basis. Can anyone confirm which way it is.

jimbeetle

2:43 pm on Sep 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I was always under the impression that smart pricing was on an account by account basis not a channel by channel basis. Can anyone confirm which way it is.

That's the information available from a post on an Adsense-related blog a few months ago. It's kind of bubbled all around, but so far is the only original mention. I haven't seen or read anything where Google has addressed it. And, since they'd be the only ones able to confirm or deny...

OptiRex

2:45 pm on Sep 26, 2006 (gmt 0)



Can anyone confirm which way it is.

I don't believe that anyone really knows the answer to that including AdSense!

greedy player

3:45 pm on Sep 26, 2006 (gmt 0)



so far so bad money.

Theres really nothing I can do , ctr is so poor at 0.04% now, if it was 0.25% with the click value im now getting id be happy, it's either poor value or poor CTR i can't win.

moTi

4:32 pm on Sep 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I can't say if its the channel which has been failed to be smartpriced or if each banner size has their own smartpricing

why on earth should every income change be due to smartpricing?
you cannot derive solid conclusions if you compare different banner sizes on different positions simultaneously. comparisons without all other things leaving untouched lead to nothing. naturally an ad block with less ads yields higher epc and lower ctr. i tell you, this has nothing to do with smartpricing, as most of the issues reported here in this forum. by the way, smartpricing is believed to kick in not until a week after the changes (whereas this alone could be another myth).

danimal

5:54 pm on Sep 26, 2006 (gmt 0)



the incredibly low ctr is bad news... are you getting a lot of site-targeted cpm ads?

greedy player

6:01 pm on Sep 26, 2006 (gmt 0)



the ads look great.... the CTR is low because the ads are small, this is above fold at 0.04% centre of screen, and 0.02% below fold in the footer of the page.

leolapinos

6:44 pm on Sep 26, 2006 (gmt 0)

10+ Year Member



i do not really get how you guys can have ctr as low as 0.04%? The lowest I have is 0.14% and I know damn well why (wrong placement), the best I have is 9%. And no I don't include trics etc to get this done.

For those with low ctr %, please explain where the ads are placed and if your site has much traffic. There must be something wrong with what you are doing?

KenB

7:25 pm on Sep 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For those with low ctr %, please explain where the ads are placed and if your site has much traffic. There must be something wrong with what you are doing?

They are quite likely placing their ads on Forum or blog type sites with a very high rate of repeat page views by the same users. Any site that is extremely "sticky", like a forum tend to have extremely low CTR for ads.

greedy player

8:34 pm on Sep 26, 2006 (gmt 0)



it's a Dating site and it gets alot of page views, sometimes 600k a day, of course my regular members will be generating views and less clicks... but reduction from 0.25% to 0.04% by changing the ad from a leaderboard to a banner in the same position really is sickening.

Whats more the leaderboard is paying only 16 cents a click when the banner pays off a nice 40 cents a click.

What can i say tricky situation huh.

moTi

9:21 pm on Sep 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



but reduction from 0.25% to 0.04% by changing the ad from a leaderboard to a banner in the same position really is sickening.

sickening but absolutely normal. what did you expect for the ctr of an ad block if you reduce the number of ads in it?

the user has less choice between the ads = less probability that an ad interests him = less clicks = ctr down.

on the other hand: only the few best performing ads appear if you reduce the number of ads = clicks are usually worth more = epc up.

sorry, but you just sound like you couldn't comprehend what's going on. tricky? maybe, but it's really no rocket science.

[edited by: moTi at 9:32 pm (utc) on Sep. 26, 2006]

greedy player

10:40 pm on Sep 26, 2006 (gmt 0)



I know whats going on but its just plane old horsecrap that it goes like that, i can't get back to my old income , smartpricing screwed me over and theres nothing I can do about it, more hits = less money, so theres no point aiming towards more traffic (less is more in this smartpricing game).

Life sucks now.

andrewshim

1:13 am on Sep 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Interesting that they may now have smart pricing down to the channel - thanks!

yes... interesting indeed.
could this be the reason why there's now that additional bit of code when you generate a custom channel?

[webmasterworld.com...]

maybe Ann's 'little' experiment wasn't so little after all...

[webmasterworld.com...]

hunderdown

1:43 am on Sep 27, 2006 (gmt 0)



andrew, it's not nice to pull people's legs like that!

You and I both know that that change is meaningless, as it does nothing more than put the NAME of the channel in the code, to go with the number used to designate the channel--a name which Google already "knows," but hadn't linked so simply to the channel code for us before.....

andrewshim

3:18 am on Sep 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



andrew, it's not nice to pull people's legs like that!

;)

but... but... oh all right... bad boy... baaaad, baaaad boy...

I'll go sit in the corner now...

greedy player

3:22 am on Sep 27, 2006 (gmt 0)



channels were once named became numbered.

Google did not know what indexing are for the last years..
obviously google are lame and did not realise that a channel name takes longer to process in a database SQL engine because int is faster than text they changed this to a number, forgetting about us publishers and finaly gave it a commented reference for us to not get so confused.

david_uk

5:44 am on Sep 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't ever remember channels having a name. As far as I remember they have always had a number, and the commented line is new.

leolapinos

12:41 pm on Sep 27, 2006 (gmt 0)

10+ Year Member



I notice a higher CPM using a leaderborad than just using a 468x60?

Also, the small single ad ones (234*60) that I had put inbetween posts on my newssite do not perform well. I will switch to 250*250 ads for my next website version with more ads and to my intuition also a better payout per click.

zoggle

5:42 pm on Sep 27, 2006 (gmt 0)

10+ Year Member



I can't say if its the channel which has been failed to be smartpriced or if each banner size has their own smartpricing, anyway it made a big difference.

You could just have swapped the channel numbers for the "footer" and "header" and you would have known the answer! :-)

greedy player

1:36 am on Sep 28, 2006 (gmt 0)



Big ad banner reduced cpc to 0.14 average, smaller banner increased cpc to 0.40.... but low CTR... what do i do about? absolutely no idea... thinkin about moving things about... probably wont help :(