Slow Weekend Because of Religious Holidays?

Rosh Hashanna & Ramadan

[Arctrust]

Hey Guys:

Just in case you wondering - this weekend in the US is a Jewish Holiday.

People have been focused on preparing for lots of company and high holy services on Saturday September 23.

It should all be back to normal by Monday.

ARC

[arikgub]

Jewish population in the US is less than 2%. I doubt impact of Jewish holidays is noticeable

[garyr_h]

Don't forget Ramadan! Another holiday this weekend.

[OptiRex]

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System: The following 12 messages were spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3093975.htm [webmasterworld.com] by martinibuster - 11:52 pm on Sep. 23, 2006 (utc -8)

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Across 100+ sites yesterday my metrics were much lower than "normal".

The second worst earnings day apart from 3rd September (Labour Day weekend), much lower than "normal" CTR and EPC consequently also the second worst eCPM of the month and this at the end of an otherwise solid week.

Did I miss something?

My SERPs haven't changed and today's metrics, so far, look completely "normal".

Friday's seem to be turning into one of my lowest days of the week however this one was unusually low.

No complaints, just slightly puzzled.

What was your Friday 22nd like?

[trannack]

My friday was normal. However my Thursday was terrible. Started to get really worried, but now all seems normal again. Big sigh of relief - for the moment anyway!

[andrewshim]

after my whining last Friday, the last 4 days have been great - above average. Mebbe Google chooses publishers at random and gives them the "Freaky Friday Experience"...

[Lovejoy]

The last couple of days have been strange, low traffic, low sales,even spam email is a dribble compared to my normal range.

[Car_Guy]

My Friday was normal. My Thursday was terrible.

Same here. Thursday generated my lowest eCPM ever, which was only 67% of the day before. It was by far the worst day of the month. Then on Friday, everything went back to normal.

[Play_Bach]

Yesterday was the lowest earning day since August 13th - down to about 1/3rd of average. Fortunately, today things are looking alright. Hope it sticks!

[Chapman]

much lower than "normal" CTR and EPC consequently also the second worst eCPM

I echo your sentiments... while the earlier portion of the week was unusually good, I saw VERY low EPC and eCPM for a Friday and a similar start to what is usually one of my best days of the week. My CTR, however, has remained fairly normal.

Maybe there is something going on preliminary to the "looming" system maintenance process which I believe Ann has named 'SNAFU". Hopefully, whatever is depressing the numbers will disappear once "maintenance" is complete!

In any event, I was relieved to see this discussion before I started tearing everything apart!

Chapman

[gabby]

My Friday was my highest AdSense earnings to date. However, I have recently been working on increasing traffic, and I am starting to see that pay off.

[Pengi]

My Friday way 70% up on my previous best - now Thursday on the other hand ,,,,

[calman]

Everything was normal for a Friday - everything within about 5% of the norm.

[Andreals]

Friday off about 15% here, traffic and SE referrals normal.

[Green_Grass]

Excellent Friday/Saturday for me. Finally it is all coming together.
:-)

Hope it continues. but then, this is adSense.. ;-)

[andrewshim]

Ramadhan shouldn't really affect your Adsense earnings. In fact it should HELP. During the fasting month of Ramadhan, most of my Muslim friends spend their lunch hour surfing. That's billions of people surfing... mind you. Here's a thought... dates and sweet treats might be a good keyword to target this month... ;)

[montefin]

OptiRex wrote:

What was your Friday 22nd like?

Well above average across the board in clicks, ctr, ecpm, and earnings -- tied for 3rd best day in September so far.

Food and games are my highest traffic areas.

[europeforvisitors]

My eCPM has been below the monthly average in the past few days, but traffic has been average (or maybe even a tiny bit above average).

[OptiRex]

I've just been checking my 2005 metrics for this past weekend, my 2004's do not give me enough data since I had not implemented AdSense across all sites at that time, and sure enough, the metrics show an identical reduction across all metrics for this last Friday, Saturday and Sunday.

Obviously your mileage may vary however it's useful for those who have experienced a reduction to know this.

Last year's metrics showed this week was a good one except for Friday which was well down on average and earnings rose steadily throughout October, with the odd lower day, until the last weekend which was also much lower than average.

I feel sure that with various religious holidays coinciding with one another, even though their dates vary from year to year such as Ramadan and Divali etc, must have an overall impact on when it comes to a global effect on earnings.