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The second worst earnings day apart from 3rd September (Labour Day weekend), much lower than "normal" CTR and EPC consequently also the second worst eCPM of the month and this at the end of an otherwise solid week.
Did I miss something?
My SERPs haven't changed and today's metrics, so far, look completely "normal".
Friday's seem to be turning into one of my lowest days of the week however this one was unusually low.
No complaints, just slightly puzzled.
What was your Friday 22nd like?
much lower than "normal" CTR and EPC consequently also the second worst eCPM
I echo your sentiments... while the earlier portion of the week was unusually good, I saw VERY low EPC and eCPM for a Friday and a similar start to what is usually one of my best days of the week. My CTR, however, has remained fairly normal.
Maybe there is something going on preliminary to the "looming" system maintenance process which I believe Ann has named 'SNAFU". Hopefully, whatever is depressing the numbers will disappear once "maintenance" is complete!
In any event, I was relieved to see this discussion before I started tearing everything apart!
Obviously your mileage may vary however it's useful for those who have experienced a reduction to know this.
Last year's metrics showed this week was a good one except for Friday which was well down on average and earnings rose steadily throughout October, with the odd lower day, until the last weekend which was also much lower than average.
I feel sure that with various religious holidays coinciding with one another, even though their dates vary from year to year such as Ramadan and Divali etc, must have an overall impact on when it comes to a global effect on earnings.