Forum Moderators: martinibuster
Added: You know that AdSense counts in ad impressions no matter an ad loaded or not, right?
[edited by: Hobbs at 3:06 pm (utc) on Sep. 13, 2006]
same site, same month:
Webalizer:
Pages: 1.858.233
Visits: 380.392
Unique sites: 271.227
Awstats
Pages: 1.358.980
Visits: 349.203
Unque visitors: 246.132
Adsense:
Impressions: about 30-50% of the pagevies reported by the other stats
(I see the impression/pageviews ratio is much lower for some of you, so I should not complain!)
This month paackage1 has x agents it filters out whereas package2 has y agents it filters out and package3 still counts everything so it has 0 agents it filters out.
x,y, and 0 may or may not be the same.
The valuses of x and y change over time.
Normally the goal of a stats package is to present numbers related to people visitors. They just don't always agree as to how to determine what is a person.
Google ads are normally served by javascript calls. Therefor for an ad impression to occur the client must have javascript capabilites and it must be turned on.
[edited by: theBear at 6:57 pm (utc) on Sep. 13, 2006]
If you are running some sort of blog software, take a look at what pages are getting the most hits. I would be willing to bet that it is pages with "comment" in the URL.
I reduced my "visitors" count in awstats by around 80% when I stopped serving the comment form to anyone without the proper "referer" header. Not surprisingly, this also reduced my spam, caused my real top pages to be listed, and didn't affect AdSense impression count at all. The bots still hit, but they don't concentrate on my sites anywhere near as much.
If it isn't a blog, there might still be things about your site that causes certain types of bots to pay too much attention to your site. Take a look at which IP addresses have the most hits. Do a reverse lookup on them. If they don't seem legit, go ahead and ban them.
Even if a few of them are people with JS turned off, it is not worth your effort to get them to turn it back on. People do not accidentally turn it off. If they truned it off, you can be fairly certain that they are not going to be clicking on your ads anyway.
I am aware of significant daily and weekly cycles - if you compare stats that have a few hours difference this can produce some large anomalies on individual days - but should balance out over a week.
[edited by: Vis3R at 4:53 am (utc) on Sep. 14, 2006]