First ad on page = highest $/click?

What if my best performing adblock is in the middle of the page?

[Hubie]

Let's say I use 3 adblocks. One in the left nav, one in the center of the page, and one in the footer.

The one in the center of the page is the best performer by far in terms of clicks.

IS IT TRUE THAT THE FIRST AD THAT LOADS ON YOUR PAGE WILL BE THE HIGHEST $/CLICK?

If this is true, my left nav loads first on my site, and that is the worst of my 3. Does that mean I'm throwing away money just because it loads first?

Should I simply remove all ads that load before my best performing one? I dont want to do that unless I have to.

Obviously, ideally, I want my best performing adblock return me the highest $/click...and so on down.

Hubes

[BigDave]

IS IT TRUE THAT THE FIRST AD THAT LOADS ON YOUR PAGE WILL BE THE HIGHEST $/CLICK?

No.

It will *probably* be the ad that is likely to pay you the most overall. Isn't that what you really want?

If you have ads that pay $100/click, but no one ever clicks on them, neither you or Google makes any money. If you have ads that pay $0.03, and have a high CTR, those might actually be the ones that will make you the most money.

CTR, eCPM, etc. are not the important numbers. The important number is the amount of money that Google sends you at the end of the next month.

[wuzexin2000]

my situation is that. my ad click at least 600 a day. but the CPM is so low, i can't make ever more money. so i think the important thing is to make clearly what the places have the heighter CTR. then will increase the CPM. so you can make more money

[trillianjedi]

Does that mean I'm throwing away money just because it loads first?

Quite possibly. I have found that making highest CTR (or highest overall clicks at least) ad positions load first in the page makes a very noticeable difference.

Should I simply remove all ads that load before my best performing one? I dont want to do that unless I have to.

There's no need to do that - Source Ordered Content is your friend.

Have a read through some of the library posts in the CSS forum for some guidance.

TJ

[subhendu]

I removed my top of the page banner ads to give way to my medium size rectangles in body to load before any other ad loads. Got excellent result after this modification.

[WallyWorld]

You can also do a little trick with tables to make your main body load before the left column.

Just ad a blank row in your table above the left column and main body. Then delete the cell above the main body and make the cell with the main body in it span 2 rows. This will make the load go from the blank cell above the left column then to the main body cell then to the left column cell. Just make the height of the empty cell as small as possible.

[edited by: WallyWorld at 3:23 pm (utc) on Sep. 13, 2006]

[netmeg]

I have found that making highest CTR (or highest overall clicks at least) ad positions load first in the page makes a very noticeable difference.

That's interesting; I've been trying to switch over to source ordered content on all my sites for reasons having to do with perfomance and ranking, but it didn't even occur to me that it might affect AdSense. I'll have to give that a shot - thanks for the tip!

[subhendu]

Tip for maximizing multiple ad units: make sure that the ad unit with the best placement on the page is the ad unit that appears first in your HTML code. This will help ensure that your prime ad real estate is occupied by the ads that place highest in the auction and will generate the most revenue for you. Find out how to define the first ad unit.

[google.com...]