Welcome to WebmasterWorld Guest from 18.104.22.168
Bruce Gary Dies at 55
'My Sharona' drumer also player with George Harrison, Bob Dylan
I'm wondering if this might be the beginning of some new options for advertisers.
It's probably not a bad tactic. As news breaks, there are few advertisers targeting the key words but possibly lots of people searching for the news. The television network, magazine or whatever gets the opportunity to draw in a visitor who might click on ads on their site or at least drive up page views.
I know the CTR and EPC of one of my sites went up the same day CNN was running an ad on that day's hot story in my niche.
I hope they keep running these! This is exactly what we expect from Adsense, an advertiser offering our visitors something they're interested in, and not trying to rip them off.