Forum Moderators: martinibuster
More ordinary publishers sometimes get offers of perzonalized optimization help from Google. We've seen numerous publishers mention getting this kind of help. Some of those offers seem to include an ongoing relationship which may or may not include getting an assigned rep and their direct phone number. There is no published criteria to get this kind of service. I suspect it depends on how the Adsense team sees the potential for earnings for a specific site, but that's just a guess.
A third group might be those sites that somehow get into various beta tests for new potential features. I'm guessing that if you get invited to one beta test you're likely to get invited to more. That might or might not include what amounts to having a rep, but at least it would be a closer relationship than most publishers have. I suspect there's a lot of overlap between this group and the non-premium group that gets offered the optimization help.
According to Kim Malone from Google, Premium or Direct Publishers aren't chosen solely on volume, but also on quality.
Also, while these publishers get certain perks and flexibility, they also have various obligations that normal publishers don't have, and their agreements are negotiated on a per case basis. For example, a publisher may have to commit to various conditions, one of which might be they commit to showing ads for a particular period of time (let's say for example, a year).
There's probabably an NDA (non disclosure agreement) so that's one reason why the details of the negotiations, rev. shares, etc aren't common.
Google do probably go on more than just the plain numbers, they see where your site is going.
Yes, they have stated that publicly, that they consider "potential".
More ordinary publishers sometimes get offers of perzonalized optimization help from Google. We've seen numerous publishers mention getting this kind of help. Some of those offers seem to include an ongoing relationship which may or may not include getting an assigned rep and their direct phone number. There is no published criteria to get this kind of service. I suspect it depends on how the Adsense team sees the potential for earnings for a specific site, but that's just a guess.
Ken's right. They do assign "reps" to "ordinary" publishers sometimes. I just don't know what criteria they have.
I’m an ordinary publisher who has an Adsense rep. He came out of the blue. Called me I think.
My site shows slightly less that one million page impressions per month. Average around $100 per day.
He has helped me tweak the ads for max ctr, where he saw room for improvement (even so, my ctr has never been anywhere near the levels of some on WebmasterWorld, just because of the nature of my site).
They allow me to customize the size/layout of the ads.
I am able to set a series of keyword groups that determines the ads based on the parameters of the groups, rather than the bot making the determination of ad relevancy. It gives me the ability to target a broader “lifestyle” market, rather than my narrow niche.
I am allowed to run customized AdSense ads in my weekly email newsletter. That was a nice boost in income.
More that anything, he gives me piece of mind. I mentioned to him up front about all the “I’ve been banished through no fault of my own” horror stories we’ve all seen and he told me that, by dint of the fact that I’m talking to him, I have assurance that I’m just fine.
On the other hand, I have nudged him several times about my poor serps for the major keyword for my niche and he can do nothing. I still languish on pages 6 or 7 when by all rights, I should be up near the top.
I can’t be the only one. I suppose that others, like me, are hesitant to speak up for fear of killing the goose laying the golden egg. I have been a member of WebmasterWorld for about five years, but unlike most, I have never hidden my site in my profile. So, I created a new username to chime in on this thread so as not to give away too much.
Hope that my rep isn’t reading this thread and figures out it’s me.
Not sure if that does anyone any good or not, but there ya go.
Here are two sentences from the reply I received after I asked Google if someone could look at my site and then call me to offer any suggestions on improving its performance:
Unfortunately, we are unable to support our publishers by phone at this time.
We're also unable to review all of our publishers' sites to give tips on ad implementations.