Forum Moderators: martinibuster
Hubes
I think that's pretty offensive to my users
What makes it offensive to your users?
I don't run it on my sites because I don't like "behind the scenes" things showing on my site. I don't talk about doing it, I just do it. It's an important concept which I believe separates me from "fan sites".
I don't think I'd feel the same way if it only displayed once per page, but if you have three ad units, it displays with every one of them. That doesn't work for me.
in other words, if you currently get a lot of site-targeted cpm ads, leave it up... if you never see site-targeted ads in your stats, it probably won't help you any, and the extra text might even detract from the rest of the ad.
I removed it. It didn't earn me any money I know about. The pages look better without it, and it certainly didn't hurt the CTR.
If I'm right, this is a free service we provide to Adwords. Yes we might gain some CPM ads on our sites, but Adwords gets another advertizer they can upsell to advertizing all over their ad network. We don't get paid extra for signing up these advertizers.
On the other hand with a little creativity you might be able to crowd in a few Adwords referal links here and there on your site and pick up and extra referal fee after the advertizer spends $100.00 whether it's on your site or elsewhere on the ad network.
If I'm right, this is a free service we provide to Adwords. Yes we might gain some CPM ads on our sites...
Or you might gain some CPC ads on your sites. Remember, the advertiser who clicks the "Advertise on this site" link is likely to be advertising a product or service related to the topic of the page.
That's a poor way to think about it.
What's a poor way to think about it?
1: Using the Adsense "Advertize here" link and get no EXTRA payment for signing up advertizers?
or
2: Using the Adwords referal link and getting paid a $20.00 when any "new to Adwords" advertizer signs up using your link and then spends $100.00 with Adwords.
If you choose "2", even if an advertizer is already an Adwords user you should be able to structure your links/info/pages to meet their interest in how to "Advertize Here". You won't get the extra cash from existing Adwords users, but you can still direct them to the Site Targeting aspects and how to use it to advertize on your site.
The people getting the most "free ride" is Google when you use the "Advertize here" link through your Adsense control panel.
The people getting the most "free ride" is Google when you use the "Advertize here" link through your Adsense control panel.
OK, let's look at it this way:
When an advertiser signs up directly with Google (not via a link on your site), shouldn't you pay Google a referral fee when that advertiser's ads show up on your site?
I'm just saying it makes sense to try the one that Google designed to pay us for the signup itself.
If you'd rather not get the extra money, that's fine with me. :)
When an advertiser signs up directly with Google (not via a link on your site), shouldn't you pay Google a referral fee when that advertiser's ads show up on your site?
If an advertiser signs up with Google and those ads are displayed on my site, Google will get a fee - about 22% every time someone clicks.
If someone clicks on a "Advertise on this site" link, that person might sign up for AdWords, might then start a campaign with the necessary keywords to appear on my site and might then actually have ads appear on my site.
One is a certainty and the other is a string of maybe's.
FarmBoy
about 22% every time someone clicks
Unless you're an uber-premium publisher I wouldn't count on your percentage being what it looks to be based on SEC filings.
why should advertisers want to target a specific site? branding in adsense blocks? lol!
no, they count every penny. if they spend money on sites instead of keywords they actually lose profit, right?
why should advertisers want to target a specific site?
I think there are situations where advertisers would want to advertise on a particular site. I know of sites where I would like to advertise.
The "Advertise on this site" text is misleading in my opinion, because that's not actually what you get if you click on that link and sign up for AdWords.
FarmBoy
I've got an "Advertise on this site" link, and have had a few advertisers as a result. Yes, they are on a cpm basis, but think of it this way. They would probably be paying the same amount by signing up with Google, but you are getting ALL of the take, and not just whatever scratchings Google deems to pass on. The added bonus is that the Google ad space is still available for other ads that might pay well.
There is an argument that some advertisers would prefer to deal via Google, and that of course is true. However, advertisers are also used to buying ads from a variety of sources, and if an advertiser feels that your site will work for them, then the will be prepared to pay you direct, just as they pay Google, YPN or other publishers.
There is another argument that is equally true - it's a lot easier to just have ads by Google, and not deal with selling ads direct as that can be a nightmare. However, the site targeted ads seem to pay so poorly they aren't worth having.
Advertisers want results, and are prepared to pay for them. They simply don't have the "we can only deal via Google" mentality. If your site works for them, they will happily pay the price.
why should advertisers want to target a specific site?
They'll do it when the site can delivered a desired audience.
For example, a major U.S. airline ran a site-targeted CPM AdSense "fare sale" campaign on a European travel site. The airline has a significant number of transatlantic routes, so it made sense to pick sites that reached transatlantic travelers. And because airline tickets are a perishable commodity, the airline was willing to pay a high enough CPM to get immediate and extensive exposure on the desired sites.
[edited by: tedster at 6:52 am (utc) on Sep. 2, 2006]
I'm certain that people who want to advertise on my site can, will and have contacted me directly. Many others in my niche are adwords advertisers and their ads show up regularly on my site. Google's targeting actually works.
It's just my opinion that the "advertise on this site" text, over and over and over again, sends the wrong message, besides, in my experience, delivering lower revenues. Just like search, which I don't use, because the results were spotty and the earnings were horribly low.
I believe that seeing "advertise here", etc. messages gives the impression that you are desperate to fill ad space, and I, for one, am not, nor do I want to convey that message.
Most professionally published Web sitas have "Advertise" or "Advertising" liks. And on big-circulation sites like NewYorkTimes.com, you'll often see a "What's this?" link in the PPC ad box that leads to a sales pitch.
