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How do I get Ads to complement my content?

If I sell "strawberries" Ads for "cream" would be good.

     
1:00 pm on Aug 21, 2006 (gmt 0)

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As I understand AdSense, ads are selected on the basis of the content of my page and keywords - so how do I go about getting adverts for produces that are different but relate to the subject matter on my page?

ann

1:04 pm on Aug 21, 2006 (gmt 0)

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Use your alt tags or just mention them (once) in your article.

Ann

1:08 pm on Aug 21, 2006 (gmt 0)

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Thanks Ann
Now I need to go and find out what alt tags are :-)
1:17 pm on Aug 21, 2006 (gmt 0)

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{ob pedantic}
alt *attributes*, not tags!
;-P

ann

1:59 pm on Aug 21, 2006 (gmt 0)

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Welllll, Parrrrdon me! :)

Ann

4:01 pm on Aug 21, 2006 (gmt 0)

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que?

ann

4:28 pm on Aug 21, 2006 (gmt 0)

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Sorry, My reply was to leadegroot. :)

Ann

6:42 pm on Aug 21, 2006 (gmt 0)

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On your pages devoted to strawberries, create a link to a new page you created devoted to cream. For example, the text might contain a sentence with a hotlinked phrase like "Nothing tastes better in summer than strawberries in summer (and some cream is just the icing on the cake)." It should then be easy to make the page devoted to cream attract the desired ads.

Watch SmartPricing work in your favor, as you have already significantly prequalified the traffic that sees the ads related to "cream".

8:43 pm on Aug 21, 2006 (gmt 0)

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Do you have really nice, ripe, succulent strawberries...or are they the new, horrible, tasteless, hard-as-a-bullet variety?

Yes, yes, I know it's not about strawberries, I'm just fed-up of the garbage they sell now as strawberries!

9:28 pm on Aug 21, 2006 (gmt 0)

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Ronburk
Thanks for the suggestion, but it seems to miss the point.

I don't want a page about cream with adverts for cream, I want a page about the really nice ripe succulent strawberries that I'm selling :-), that shows adverts for the cream to go with them.

Having a reference to cream and a separate cream page doesn't quite get there.

Thanks for the tip anyway

9:39 pm on Aug 21, 2006 (gmt 0)

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I don't want a page about cream with adverts for cream, I want a page about the really nice ripe succulent strawberries that I'm selling :-), that shows adverts for the cream to go with them.

You're probably out of luck, because Google tries to target ads to the page's topic, not to related topics (unless you're a high-traffic premium publisher that gets to use hints).

9:45 pm on Aug 21, 2006 (gmt 0)

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I'm just fed-up of the garbage they sell now as strawberries!

Then do what I did- move to about 10 miles from California's major strawberry farms. ;)
3:49 am on Aug 22, 2006 (gmt 0)

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I don't want a page about cream with adverts for cream, I want a page about the really nice ripe succulent strawberries that I'm selling :-), that shows adverts for the cream to go with them.

Let me restate to see if you can get my point :-), since the point was that it's real darn easy to effectively end up with a page about strawberries that contains ad(s) for cream.

If Google won't show the ad you want on page X, then create your own "ad" for the given product/service category and put it on page X. Make your ad link to a page that is designed to attract the ads that Google wouldn't show on page X.

You get nearly the same effect as though you could make Google display the ad you wanted except a) the user who is interested has to perform an extra click and b) you quite likely get payed a better CPC due to the prequalification that extra click represents and the effect it has on SmartPricing, and c) you get an entire page (instead of little or no text on your strawberries page) to provide useful info that matches qualified visitors with the product(s) being advertiserd there and d) you get another chance to keep visitors on-site who were thinking about cream, but weren't really going to click on any ad for cream, and e) you get more detailed stats about how many customers are interested in cream, but not really enough to click on and ad, and f) you get 100% control over the "ad" that appears on page X (no Google T&C applies here!) without ever having to worry about MFAs or PSAs appearing there and, well, if you didn't get it by now, it ain't ever gonna happen :-).

Having a reference to cream and a separate cream page doesn't quite get there.

Gets you to a much better place, IMHO, but everybody's entitled to their own :-).

Replacing (or augmenting, in certain cases) Google ads with house ads (that lead to Google ads) on strategically selected pages is one of the most untapped revenue resources in all of AdSensedom.

7:47 am on Aug 22, 2006 (gmt 0)

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This topic made me hungry :)
8:05 am on Aug 22, 2006 (gmt 0)

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Ronburk
Thanks for the more detailed explanation - I now see how this would work.
Guess I'll have to find out about cream now as well as alt tags (or was it alt * atributes*?)
Thanks guys
11:32 am on Aug 22, 2006 (gmt 0)

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*attributes* has two 't's, dammit!
<duck>
;)
11:36 am on Aug 22, 2006 (gmt 0)

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And "dammit" should be "damn-it"!

<fore>

Rgds

Damon

4:15 pm on Aug 22, 2006 (gmt 0)

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For what it's worth, I prefer to dip my strawberries first in sour cream, then in a bit of brown sugar.

ann

4:27 pm on Aug 22, 2006 (gmt 0)

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STOPPPPP!

You people are starving me! :)

Ann

4:31 pm on Aug 22, 2006 (gmt 0)

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then in a bit of brown sugar.

Whoa, brown sugar? I've never heard of that however I really like mine in fresh lemon juice:-)

move to about 10 miles from California's major strawberry farms.

My local strawberries are great however the intensively farmed ones from Egypt and Spain are forced far too quickly.

And now I shall go and eat some delicious melon:-)

7:08 pm on Aug 22, 2006 (gmt 0)

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Sour cream and brown sugar are delicious on fruit...

but I prefer strawberries dipped in chocolate... :)

8:12 pm on Aug 22, 2006 (gmt 0)

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You can't beat strawberries splashed with Grand Marnier... a real "notch kicker"!
8:28 pm on Aug 22, 2006 (gmt 0)

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I think what you all are really starved for is a spacial adsense foo sub-section in this forum, the general one is too.. General

ann

11:18 pm on Aug 22, 2006 (gmt 0)

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Har Har!

I second that emotion. :)

Ann

12:13 am on Aug 23, 2006 (gmt 0)

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Hope i'm not too late on this off-topic, but regarding strawberries and chocolate.. IMHO bananas in chocolate wins hands down ;)

Regarding the alt attributes Pengi, they are lines of HTML that are placed in the "head" section of the web page, and may look like this:

<meta name="description" content="This site is about strawberries.. with cream" />
<meta name="keywords" content="strawberries, cream" />

1:05 am on Aug 23, 2006 (gmt 0)

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Ugh.. it's late, I seem to be confusing meta tags with alt attributes :)

Apologies.

<img src="doh.jpg" alt="This is an alt attribute" />

9:08 am on Aug 23, 2006 (gmt 0)

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Donovanh
Thanks

<img src="doh.jpg" alt="This is an alt attribute" />

I guess I'll need to work on this one as well.

Bananas and chocolate works, but what about barbecued bananas and Tia Maria?

Oh yes - with cream!

;-)

9:18 am on Aug 23, 2006 (gmt 0)

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>barbecued bananas and Tia Maria

:) I used to BBQ bananas with cadbury's buttons as a kid.. time to try to grown up Tia Maria version..