Forum Moderators: martinibuster
I read and read and read, but the most repeated thing was one ad on a page, do not overload it.
I went from avg .06/click to avg .20/click, more relevant ads are showing also.
Any other good tips I may have over looked?
Thanks!
I read and read and read, but the most repeated thing was one ad on a page, do not overload it.
Really? I never would have guessed that was the most repeated advice. In fact, I would have guessed that exactly contradictory advice (use more than one ad unit) was repeated more often. Just goes to show impressions and recollections can be variable, I guess.
I went from avg .06/click to avg .20/click, more relevant ads are showing also.
I've done some experimenting that also seemed to indicate less is more from an earnings per click perspective.
But it's important to keep an eye on the bigger picture. You might earn .20 per click with that one ad, but having 4 ads on the page, for example, might result in more income from the page as your visitors are shown a variety of ads. More ads increase the possibility that each visitor will see an ad that is of interest.
FarmBoy
I went from avg .06/click to avg .20/click, more relevant ads are showing also.
Also, do you mean 1 ad, or one ad unit?
I tried it on one of my most popular articles and found CTR falling dramatically. The increased payout did not compensate.
As more advertisers use the adscheduling feature of adWords, I see my PPC increasing dramatically during the US Business hours. For me it is better to try and increase US tarffic which is paying much more as advertisers try to target this segement.
But CTR and EPC are essentially meaningless unless taken into context with the bottom line: at the end of the day am I earning MORE or LESS? In my experiements to vastly improve CTR and EPC, my bottom line suffered. So I'm back to CTR and EPC numbers that may not look all too impressive, but when it all comes together I'm better off than I was when I played the CTR game.
And when I went through a Google AdSense optimization... their only suggestion was to add even MORE ad units!
[webmasterworld.com...]
higher EPC can make boost your earnings to such an extent that it out-earns a better CTR ad-page-layout. Be careful not to lose sight of the only stat that really matters - dollars in your pocket.
Nice cdog...
but how long has the change been going for?Also, do you mean 1 ad, or one ad unit?
it's been going good for a couple of weeks.
And I meant 1 ad unit =0)
I have increased my revenue by $200.00 / day!
In which sector are you? That's a massive increase.
You've gone from earning +/-$85.00 oer day to +/-$300?
But I think you have to be very sceptical on this sort of thing, like most people making changes, I made them as earnings were in a slump. Since earnings are full of lows and highs anyway, who is to say whether I really made a difference, as the normal thing following a slump is a boom!
I can look back to early June before the slump and say that in proportion to how busy the site is I was doing just as well then, as I am now.
Naturally now things are on a high, I am not making changes, next time they slump I can just as easily see me increasing the adverts and seeing an apparent change for the better.
What we need is for people have a great month to make changes! But of course we are not going to see that.
- I think it has to do with only higher payout ads appearing - if google has to find 9 or 10 ads to fill your page (as opposed to 2-4) there will defintly be lower bidders showing
The top 3 bidders usually pay the highest and compete more for clicks (just look at overture bids) - the top 3 ads might be 50,45,40 cents then the 4th drops down to 10 cents
if your page is focused on a single keyword (pure speculation here though not sure how google places ads?) then you will most likely do much better with only a few ads
I imagine if you are getting an average of < 4 cents per click than it probably cant go much lower so more ads may not affect your earnings as much
I think it may also have to do with the fact that people APPRECIATE not being overloaded with ads and that just one ad unit shows a little respect for the user - like hi im NOT a MFA site -
It's an issue of supply and demand.
If you cut your SUPPLY (the space you allocate to serving ads) then the advertisers who usually bid much higher for positions 1,2,3,4 will get clicked - if they get clicked...
I say IF because when you have only 1 ad unit... you really need to look at your page and understand where the visitor is likely to see the ad and click on it.
Multiple units on the other hand are like hedging your bet on Roulette... if you lose in one position you might make a small sum in another.
Therefore - 1 ad unit should only be recommended for those who truly really understand their page layout overlayed with what they know about their unique visitors.
Now... you can easily place 3 ad units which carry only 1 ad per unit and scatter those... and chances are you are provding a subtle reminder on different parts of the page and still only serving 3 ads (not 3 ad units) - Just another nifty alternative...
It's really a question of if you want to swing for the fences (1 ad unit) or bang out singles (multiple units). Some pages naturally lend themselves to one strong ad unit, but many are perfect for multiple units.
There's also the click issue. For instance, I have a page with 2 ad units and 1 link unit. The link unit gets about 10% of the action. It's on the bottom of the page. The two ad units go about 50-50 for the other 90%. If I remove one, will my clicks fall 50%? Maybe not so drastic, but they will fall.
If my EPC is already say 32c on each unit, I will need the other one to boost up to 64c (maybe a little less) to pick up the slack.
Now, if one ad unit was getting 90% of the clicks and the other 10%, there's a case for reduction.
