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Checking my logs and especially so my AdSense account, this has been traditionally my low point of the summer with my average earnings down 20% compared to June and nearly 30% compared to May.
If previous years hold true then I expect earnings to level off and then start to rise gently making yet another beautiful bell curve on my earning's sheet towards Thanksgiving Day in the US before the downward curve commences again towards Xmas and the New Year:-)
Are you seeing similar?
Does your historical data indicate the same?
Obviously for summer orientated sites this will not affect you. (Note: UK spelling of oriented in case one was wondering)
Hobbs... sorry to sound like an original dum-dum but wassup with August?
If earnings traditionally go down for everyone during June to August, then I'm happy because that would possibly mean that these are my low months and I can expect higher? ; ]
I an still dreading August
August surprises me every year
Which sector are you in?
The last two summers with AdSense I have seen my earnings slowly recover as people return from holidays, businesses start making buying decisions for Autumn and Winter stocks, project managers and architects get themselves revved up for new work and, maybe surprisingly, Joe Public starts thinking about new DIY projects planning for Xmas etc.
My niche construction products make fashion seasons and deliveries look short! For instance, my Indian bricks and mortar business cannot give any new fresh deliveries until early 2007 and this weekend I have been planning production requirements from our Chinese factory for May and June 2007.
At least that's what my stats say.
Good thing I'm releasing another site in a few weeks.
Hope this new one will get me through the winter ;)
Lowest week of the year for me - wonder how much is due to the quality score stuff though...
I think the new Adwords Landing Page Quality Score has a lot to do with it.
Like most other people, my web traffic is down due to the vacation/summer season, however, this past week saw what I can only describe as a significant increase in what I'm earning per thousand page views. I thought this was a fluke, at the beginning of last week, but I can now say that this was probably not a fluke at all.
In other words, I am pretty positive that the landing page quality score system is having a huge impact with sites that have been rated well and are in the right niche. If your site has a crappy Adwords score, then my quess is you will continue to see poor earnings even after the summer doldrums.
Did you see a drop in earnings starting on July 14, 2006? If you did, then your site was probably hit with the new Landing Page Quality Score bomb....
Usually a weekend is down from the week, but both Saturday and Sunday did better than a typical weekday.
Either it's an oddity or it's due to my having created a favicon for the site.
Doesn't "landing page quality score" only affect advertisers? (AdWords)
Yes, advertisers on the search network.
In theory, it could have an effect on the content network, but only indirectly:
- POSITIVE: Some advertisers who are priced out of the marketplace on the search network may shift at least some of their spending to the content network, which would create more competition (and higher bids) for AdSense clicks. On the other hand:
- NEGATIVE: Some affected advertisers may be mad enough to bail out on Google and try a different ad network, or their revenue may have dropped to the point where they can no longer afford to advertise.
- ANOTHER NEGATIVE EFFECT: We could see an increase in ads from "AdSense arbitrageurs" and other MFA types on the content network. That problem could be short-lived, though, because Google can't afford to let the "Ads by Goooogle" user experience deteriorate to the point where users no longer click on AdSense ads. Common sense would suggest that, at some point, Google's QC efforts will spread to the content network.
In the article, jensense has the following quotes:
Most publishers, at least the ones not involved in click arbitrage, will benefit from the move, according to contextual advertising expert Jennifer Slegg. "If you tend to see an abundance of 'Made for AdSense' sites appearing in your ad units, you just might start earning more money for those clicks," Slegg writes in her JenSense blog.
But for publishers who are building MFA sites, Slegg predicts less stellar results, especially since they've already had to make adjustments to Google's "smart pricing." With increased costs for each clickthrough, these publishers may find it becomes unprofitable to continue.
"As these minimum bids start to rise, it will be interesting to learn just how much they will be rising for those with lower quality landing pages. And depending on where you sit on the issue, this decision could be the best thing AdWords could have done, or the worst thing they could have done to your profits," Slegg writes.