using adsense and making sure sales do not go down

[goldjake]

i have a website that gets about 1000 hits a day but we are manufacturer and we are working hard at making sure we get about 10,000 to 20,000 hits per day. We are only advertising right now with google and yahoo so we have a lot of potential. Our website is a very clean site. We are putting up a new site as well. How do we make sure that if we put in google adsense or yahoo that we do not lose our sales? Also can we make all google adsense programs a popup instead of going to another page? We really think we can make great money with this program.

[edited by: jatar_k at 11:42 pm (utc) on July 18, 2006]
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[gamiziuk]

First, you cannot affect Adsense ads to become "popups" (I am guessing that you mean - open in a new page).

It depends on the placement of your ads whether you will lose sales. IF you dont want to lose sales - put a leaderboard at the very bottom of your pages. If you put the ads closer to the top of your pages, then that will pull traffic away.

You basically have to make a choice as to which is more important to you.

[MarkWolk]

With AdSense, the customer is leaving your site. That is the price to pay for you.

As for loosing on sales, this varies depending on your industry. I.e. I have a network of websites offering private limousine tours in various countries. Not a product for the average person: the cheapest tour starts at US$20,000. All AdWords displayed on my sites are for much cheaper travel services which do not really compete with me. My bookings have not been affected by AdSense in 1 year; the turnover has rather improved with the revenue from AdSense.

If you sell a more general product, then you will run the risk of displaying your competitors' ads. You can, in theory, filter them; in practice, this is time consuming and not always efficient.

So AdSense can be a great complement to your website, and make your website more attractive to visitors who would not have purchased your products in the first place. The only way to find out is to experiment.

[europeforvisitors]

With AdSense, you won't risk losing sales to competitors whose ads turn up in your "Ads by Goooogle" block. You'll also risk leaving a bad impression on prospects who aren't used to seeing ads on a manufacturer's site.

If you were considering buying products from the Widget Corporation, would you be favorably impressed by an AdSense block on the widgetcor.com Web site? Would you think the company was a successful player, or would you wonder if it was a marginal outfit?

To use an analogy, would you put ads for other businesses on your brochures, catalogs, or product sheets? That's essentially what you'll be doing if you put an "Ads by Goooogle" block on your company's Web site.

[MarkWolk]

What you write makes sense, but it does not correspond to my experience. When I placed AdWords on my sites, the amount of enquiries I receive for my own services has slightly increased. I could not believe it myself, but that is the truth in my case. Other examples may vary.

[WolfLover]

In my experience, putting AdSense on my ecommerce site "may" have made my sales a little lower, but at this slower time of year, it's really hard to judge that.

However, I do know that the convenience of making money via AdSense is so much better than dealing with whining customers, dealing with dropshippers who do not always have things in stock, etc. is worth it.

Truthfully, as I've said before, I'd rather live off of AdSense than my sales. Both are great, but if I lose a few sales but make some or all or more of it back with AdSense, that is less work and hassle I have to deal with.

Again, your mileage may vary. For me, it works, for some it would not work.

[europeforvisitors]

Goldjake was talking about a manufacturer's site, not a site promoting services or an e-commerce site, so the issues may be a little different. In any case, the question of what impression AdSense might make on prospective customers is something that's at least worth considering before making a decision.