Welcome to WebmasterWorld Guest from 3.80.60.248

Forum Moderators: martinibuster

Message Too Old, No Replies

Unusually high CTR today

     
12:44 am on Apr 20, 2015 (gmt 0)

Full Member

10+ Year Member

joined:June 26, 2008
posts:265
votes: 5


Hello, I have unusual high CTR today. It is 4% and usually I have 1.6%. I tried to investigate in my reports and it seems the clicks occur on my text ads from both US and France. Should I be concerned my CTR has gone up so suddenly? What should I do?
12:52 am on Apr 20, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2253
votes: 588


[webmasterworld.com...]

Middle of the page.
1:05 am on Apr 20, 2015 (gmt 0)

Full Member

10+ Year Member

joined:June 26, 2008
posts:265
votes: 5


What I find strange is that text ads are mainly clicked not banner ads. How can a bot knows what a text ad is and what a banner ad is?
1:30 am on Apr 20, 2015 (gmt 0)

Full Member

10+ Year Member

joined:June 26, 2008
posts:265
votes: 5


I contacted my host regarding this and this is what they replied:

"Upon viewing the server, I did not see any type of load concerns for today; however, I did find quite a few results relating to bots and crawlers viewing the domain. There are 45,509 requests on your site today alone and I did not see a crawl-delay setup within the robots.txt file to limit the number of requests the crawlers can make to the domain. I can setup a crawl-delay to limit the requests to a time-frame; I would recommend at least 5 seconds when implementing this feature. Please let me know if you would like this enabled or have any additional questions."

Do you think setting up a crawl-delay to limit the requests to a time-frame is a good idea for SEO? Can that affect organic search ranking?
1:52 am on Apr 20, 2015 (gmt 0)

Full Member

10+ Year Member Top Contributors Of The Month

joined:Feb 17, 2005
posts:311
votes: 19


Interesting but i see same by my account. And it is not only related to one site but almost to 3 other site hosted on other servers by another hosting company

Strange is that not only CTR but also Page RPM and CPC are almost double higher than usually.

I've to blocked all Amazonaws IP ranges but not any changes at all. I see Page CTR all times rising.

btw

It seems not only to related to my account - [webmasterworld.com...]
2:45 am on Apr 20, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 31, 2006
posts:1307
votes: 26


I have one ad unit with an unusually high CTR & earnings, just today... something is up, if it is widespread I would think Google will notice and make corrections.
3:44 am on Apr 20, 2015 (gmt 0)

New User

10+ Year Member

joined:May 28, 2004
posts:10
votes: 0


It's happening to my sites too, my earning today is 6 times higher than usual. I've never seen 2-times higher spike before, something is wrong.
8:01 am on Apr 20, 2015 (gmt 0)

New User

joined:Apr 20, 2015
posts:3
votes: 0


I created a account to reply to this. I was freaking out thinking someone is trying to click bomb me but I notice also the HIGH ctr is from US and France. I get way to much traffic to figure out who is doing it. Also it isn't a rush of clicks it's increased slowly all day on the 19th and going in to the 20th the clicks are still going up slowly more than normal.
8:10 am on Apr 20, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:July 7, 2003
posts:787
votes: 111


Still continuing for me today too - weird that the cost per click is more than double the usual amount. How can Google be serving more expensive ads to a bot?
9:17 am on Apr 20, 2015 (gmt 0)

New User

10+ Year Member

joined:May 16, 2006
posts:9
votes: 0


same here. ctr = %80
12:46 pm on Apr 20, 2015 (gmt 0)

Junior Member

10+ Year Member

joined:Apr 6, 2002
posts:180
votes: 2


same for me...xlhost.com seems to be the source. Just submitted a report to Google.
12:54 pm on Apr 20, 2015 (gmt 0)

Preferred Member

10+ Year Member Top Contributors Of The Month

joined:June 19, 2005
posts: 362
votes: 12


dang, I was hoping this was legit. My CTR is unusually high as well
12:57 pm on Apr 20, 2015 (gmt 0)

Junior Member

10+ Year Member

joined:July 26, 2003
posts:142
votes: 3


Same here! Wth is going on! I have 10.67% on one of my site, Any of you on cloudflare?
1:56 pm on Apr 20, 2015 (gmt 0)

Full Member

5+ Year Member Top Contributors Of The Month

joined:Mar 14, 2013
posts:268
votes: 2


I just reported possible click fraud to my major site. CTR is unusually high but traffic and pageviews are not high enough to justify that CTR. So I suspect there is a new scheme afoot and Google is busily trying to solve it.

They're pretty stupid to launch such a massive clickfraud campaign because it's unlikely to slip under the radar. And so suddenly (it began yesterday for me - April 19, 2015 and is still continuing today).

WDR
2:15 pm on Apr 20, 2015 (gmt 0)

Preferred Member

10+ Year Member

joined:Feb 3, 2001
posts:578
votes: 1


Same for me. Two URL channels way up starting on the 19th, from 1.4% average jumping up to 4.5%

Another channel from 1% to 61% so something is up, up to 100% today. Fraud for someone out there and it appears big if so many are seeing it here.

A week or so ago, I changed one of these channels to mobile adsense blocks and when it started, I thought it was that little bump at first but then it got out of hand so I know it's click bomb of some kind.
2:49 pm on Apr 20, 2015 (gmt 0)

Junior Member

5+ Year Member

joined:May 2, 2011
posts: 66
votes: 1


I found this via Google News: "Click Through Rates (CTR) Surge For Some Google AdSense Publishers"
[seroundtable.com...]
3:19 pm on Apr 20, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:13010
votes: 222


How can a bot knows what a text ad is and what a banner ad is?


Bot don't care. Bot looks for AdSense javascript, and executes a click.
3:24 pm on Apr 20, 2015 (gmt 0)

Full Member

5+ Year Member Top Contributors Of The Month

joined:Mar 14, 2013
posts:268
votes: 2


CTR and revenue growth back to normal over the last 30 minutes so it's possible that Google has figured out what's up and stopped it. Still watching it closely.

WDR
3:38 pm on Apr 20, 2015 (gmt 0)

New User

5+ Year Member

joined:Oct 1, 2010
posts: 26
votes: 0


same for me, one of my sites gone up 150% in earnings since yesterday..at one point it was 36% CTR..it seems it is calming in last couple of hours..i submitted click fraud report to google..
4:09 pm on Apr 20, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:July 17, 2003
posts: 701
votes: 25


I'm getting this. What is weird is the pages getting hit are blocked by robots.txt and I'm not sure how they are being discovered.

That aside, the main culprit appears to be from xlhosts
4:12 pm on Apr 20, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:13010
votes: 222


First of all, robots.txt only prevents crawling, and second of all, badly behaved bots don't give a rap about robots.txt - they ignore it.
4:18 pm on Apr 20, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2253
votes: 588


Things seem to be slowly returning to normal. I'm not sure if it will last, but maybe Google is getting a handle on the problem. They certainly have to be aware of it.

When this happened almost exactly a year ago, I thought my account might be banned. Now I've learned to accept that this happens. When the issue is this widespread, then I am not that worried. It's a Google issue, and they will fix it.
4:33 pm on Apr 20, 2015 (gmt 0)

Full Member

5+ Year Member Top Contributors Of The Month

joined:Mar 14, 2013
posts:268
votes: 2


It's interesting that it began on a Sunday when, presumably, the Google clickfraud team might have fewer experts at work. It seems to be hitting sites world wide.

If this is all from xlhosts then I would assume their bandwidth costs are going to be much greater than they might have anticipated.

WDR
4:35 pm on Apr 20, 2015 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:14871
votes: 478


Those of you with high CTR, is your site mobile friendly?
4:38 pm on Apr 20, 2015 (gmt 0)

Preferred Member

10+ Year Member

joined:Feb 3, 2001
posts:578
votes: 1


My site is mobile friendly.

When this happened to me some time last year, it was on a weekend as well. The surge happened, then it died down, then one more surge (like they adjusted for counter measures) and then died down again (maybe Google caught by then).
5:04 pm on Apr 20, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2253
votes: 588


Not mobile friendly (although working on getting there).
5:13 pm on Apr 20, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 5, 2001
posts:5860
votes: 104


Those of you with high CTR, is your site mobile friendly?

Yes
5:13 pm on Apr 20, 2015 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:14871
votes: 478


There are reports that Google is testing the mobile-only algorithm and causing traffic spikes. I'm wondering if this might be what some are experiencing.

Interesting that ember's site is not currently mobile friendly but received a spike.
5:20 pm on Apr 20, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 31, 2006
posts:1307
votes: 26


So I initially thought it was one ad unit that was being click-bombed yesterday, it turns out it was happening on a number of my sites. They have all returned to normal today except for one. So I'm going to block more IPs on that site and call it good. I'd say Google is very aware of the issue now and fixed it mostly.
5:23 pm on Apr 20, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 27, 2003
posts:1600
votes: 0


testing the mobile-only algorithm and causing traffic spikes


The Adsense spike is not accompanied by traffic spike in my case
This 35 message thread spans 2 pages: 35
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members