Benefiting From AdWords Landing Page Quality Update?

Last few days have been great for CTR, eCPM and earnings

[frakilk]

The last few days have been magnificent, earning are up (hit a record high on Monday), CTR has gone up by 1-2% and eCPM has also gone up. I'm guessing that this is the upswing from the AdWords landing page quality update (is there a short name for it?) that is affecting a lot of advertisers [webmasterworld.com...]

Anybody else seeing similar behaviour? And more importantly do you think it will stick?

[Green_Grass]

This update is for SEARCH not CONTENT.. How do you as a publisher benefit?

[frakilk]

Well it seems like more of a coincidence that earnings have started to go up. Where was it announced that it was an update for search only?

[Erku]

If this update is only for search and not for content that's not really good. Advertisers and Publishers could really help to lift the quality of the product if this kind of update also applied to content.

This is kind of not fair either. I can't believe Adsense will treat it's publishers like this.

[Green_Grass]

"This is kind of not fair either. I can't believe Adsense will treat it's publishers like this. "

Ha Ha Ha , If they can treat their advertisers like this, do you think they care about their publishers.

[webmasterworld.com...]

[webmasterworld.com...]

[ember]

Increase here, too. After my initial anger at AdWords for deactivating half of our keywords a couple of days ago, on the publisher side, things are great. Double the clicks from half as many keywords. I am guessing because many of our AdWords competitors are now gone.

[hunderdown]

As EFV points out in this thread -- [webmasterworld.com...] -- even if the change is only on the search side, it could benefit publishers indirectly.

Why? Because it will drive some publishers from search to content, and increase bid competition on the content network. Which could, in turn, make life more difficult for the pure MFA sites.

[europeforvisitors]

Somebody on the AdWords made a good point about using the difficulty of using a landing-page quality score for ads on the content network. To paraphrase the comment, ads on SERPs are likely to be more tightly targeted to the advertiser's specific keywords than on content pages (where ads may, in many cases, be targeted to the site's theme rather than a specific keyword or keyphrase).

At any rate, the changes on the search side may benefit AdSense publishers by encouraging more advertisers to try the content network. On the other hand, those changes may also drive more junk advertisers to the content network. It's too early to tell.

I do think that this change on the search side may be a positive sign for the AdWords/AdSense program in general. It suggests that Google is concerned about the quality of the user experience and how that might affect future growth and revenue from text-based ads. It'll be interesting to see what changes are in store for the publisher network. If Google is willing to offend (and, in some cases, lose) advertisers as part of a quality initiative, then it's probably even more willing to accept complaints and losses on the publisher side.

[Web_speed]

Because it will drive some publishers from search to content, and increase bid competition on the content network. Which could, in turn, make life more difficult for the pure MFA sites.

48 hours after that "update" and all i can see is less and less earnings from them few pages i left AdSense on. Could's, if's, but's...for almost 6 months now, whatever update they roll be sure to see yet another 30%-50% of your daily earnings being wiped out.

Cynical abuse of the publishers network, that's what AdSense has basicly been reduced to. Nothing more nothing less.

[europeforvisitors]

Web_speed, it's too soon to make any judgments about how the changes on the search side have affected the publisher network. You say you've had a bad 48 hours. My site, on the other hand, has had a slight rise in EPC and eCPM over the last four days. So what's going on? Who knows--maybe your users have gone on vacation and mine have gone back to plannning vacations now that the World Cup tournament is finally over. In any case, it doesn't make sense to draw conclusions based on a 48- or 96-hour period.

[Erku]

It is true that it's too early to judge. Yesterday I had a good earnings day, actually the highest in the month so far, but today it's back to "normal".

But one thing is clear. Adsense needs to do something for the Publishers too, I mean the content pages too. So to ensure th equality. I hope that they can do something for publisher quality as well. And this needs to be done soon.

[Web_speed]

it's too soon to make any judgments about how the changes on the search side have affected the publisher network.

EFV, enough with the pitching already :). I have enough experience with this system to know/see that most of us are being screwed by this change yet once more...

The rest is all hype and better Google reporting season figures.

[edited by: Web_speed at 11:34 pm (utc) on July 13, 2006]

[ken_b]

In another thread I commented ....

whatever the reason my income is up a bit these past few days. Not a large amount, but enough to notice.

At any rate I doubt we (publishers) can make any real valid conclusions about this whole change for a month or more until advertizers get it sorted out for themselves.

seems to apply here too.

[jatar_k]

let's be nice

and let's keep it in one thread
[webmasterworld.com...]