Welcome to WebmasterWorld Guest from 3.80.4.76

Forum Moderators: martinibuster

Message Too Old, No Replies

Impressions / Earnings

I run an Ecommerce Site and have a quick question

     
1:23 pm on Jul 12, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 14, 2003
posts:160
votes: 0


I run an Ecommerce website, and I have a small forum attached to it. The forum is the only place on the site I have adsense ads.

I am averaging a 15% clickthrough rate, and in the past 7 days I have had about 450 impressions and have earned $50.

Does this seem high? I have always been hesitant to put adsense on the rest of my site because I did not want to promote my competitors. However, if I can consistently earn this much across my entire website my adsense earnings would eclipse my earnings from selling my product.

Please let me know your thoughts.

1:51 pm on July 12, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 19, 2004
posts:3056
votes: 5


15% is a very high CTR specially for a forum.
$50 from 450 ad impressions is very good too.

If I were you I would try 2 things:
a) Funnel some more traffic from the site into the forum
b) Do limited few page ad placements on the shopping side and see the outcome.

2:27 pm on July 12, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 14, 2003
posts:160
votes: 0


Thanks, that is exactly what I did. I get from 100000 - 150000 impressions per month on the rest of my site, can anyone else that gets a similar amount of traffic share what they earn on a monthly basis regardless of what category your site is related to?

Thanks

3:21 pm on July 12, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 5, 2006
posts:694
votes: 0


Hello. My main site is a large ecommerce site. I, too, was hesitant at first about placing ads via AdSense fearing all my business would go to my competitors.

However, in my first full month, I made over $2000.00 via AdSense, yet my sales for my products remained about the same. I think of AdSense as my bonus.

This is what I've found. I am not allowed per Google rules to disclose my CTR or eCPM, etc. however, I can tell you that my CTR is higher than what you said you are getting. Now, I know that is high for some niche's and as I've stated in this forum in the past, I am very lucky and have had very few MFA's, etc. these ads are for my direct competitors. However, that is probably why my CTR is good is because the ads are exactly on target as to what my visitors are looking for.

As far as page impressions, I can say that I get less page impressions than you do, so if you place your ads correctly, blend them in, you may make more than I have. My second month went down to about $1500.00, however, my traffic also dropped some that month, due to my customers are out doing something that has to do with my niche.

I'm in my third full month and things are looking a little better than last month, so who knows.

Anyway, there are people in this forum who make a LOT more money than I do. I could make a lot more with this one site if I could get more traffic. I am building new sites as we speak with the hopes that by next year this time I will be able to at least double my AdSense income.

By that time, if I never sell anything else, I would not care because as you may or may not have the experience of, I deal with many different suppliers who dropship for me and the headaches I endure with out of stock merchandise, exchanges for other sizes, complaining about delays in shipments, etc. I'd rather make all my money from AdSense and be rid of the hassle. I thoroughly enjoy building websites, etc. Much more relaxing, no huge deadlines, and no whining! lol ;-)

Anyway, that's my 2 cents. If I were you, I'd add AdSense on every page of my site. That's what I've done. Give it some time. Now remember, my site was already three years old when I added the AdSense ads. But if you have that many page impressions already I think you might make a killing. If not, you can always remove the ads, no biggie.

3:26 pm on July 12, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 14, 2003
posts:160
votes: 0


WolfLover, thanks for the input. My site is actually about 4 years old now, so it is not a new site by any means.

I think to start I am going to put the ads on some more obscure pages, and see if I have the same experience as I have had with my forums. If so I will then put adsense throughout my entire site.

Thanks again for your input, I really appreciate it.

3:36 pm on July 12, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 5, 2006
posts:694
votes: 0


I think to start I am going to put the ads on some more obscure pages, and see if I have the same experience as I have had with my forums. If so I will then put adsense throughout my entire site.

Remember though, that the obscure pages may have way higher or way lower than your average will be. My obscure pages sometimes have a 100% CTR and some have zero, so it's hard to really get a feel for what you will make with obscure pages. Just a thought, not trying to push it on anyone, just letting you know my experience.

Also, as far as placement of ads, the ads that would look most attractive on my site do not get the highest CTR, it's the more unattractive and the ones that do not fit in with the design of my site that get the most CTR which therefore increases my eCPM. Not sure if that is the way it works for everyone, but that has been my experience.

Good luck! Let us know how your experiment goes.

5:36 pm on July 12, 2006 (gmt 0)

Senior Member

joined:Sept 20, 2004
posts:2304
votes: 0


I get from 100000 - 150000 impressions per month

I have quite a few sites all about specialised, very niche, construction products and I would expect to earn between $1000-1500 per one hundred thousand impressions.

I do have AdSense on every page, 1 x leaderboard and 1 x AdLink unit, the AdLink unit delivers about 56% of the income and that may give you a better and more subtle method of finding out how successful a site-wide application may work.

6:08 pm on July 12, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 5, 2006
posts:694
votes: 0


I do have AdSense on every page, 1 x leaderboard and 1 x AdLink unit, the AdLink unit delivers about 56% of the income and that may give you a better and more subtle method of finding out how successful a site-wide application may work.

OptiRex, isn't it funny how very different it is for each of us depending on our visitors, our niche, our website design, etc. In my case, as I've said previously, I tried the AdLinks which look very nice and had an extremely low CTR. I tried it various ways, I tried it horizontally so as to appear like navigation, that did not work. I tried it in the left column vertically, that did not work. I tried it on the right column, that did not work, and I tried it both in the middle of the page and at the bottom, nothing worked and so I gave up on AdLinks for this particular website.

Next I tried the 728x90 leaderboard as I liked how that looked on my site. It did not ruin the design of my site, blended in nicely and I liked very much how for the most part it did not show the urls of the advertisers, same thing, very low CTR and eCPM.

The wide skyscraper in the left column was doing the best, however, not as well as I would like.

However, what I did 4 days ago has doubled my CTR and eCPM. It is not as attractive on my site, however, what works is what works. I'll have to leave my pride in web design behind and trade it for money. I put a large rectangle smack dab in the middle of my site directly under the upper navigation bar. I put small 150x150 px pics of a few of my products above the large rectangle.

Doing this moved my right and left columns down, so when you first come to my site, you see my header and logo, my upper horizontal navigation, then the little pictures and my large rectangle. If you scroll down you will find my veritical navigation, information about my site, and some featured front page products.

My pictures are not pointing at my ads, I never have anything saying to click my ads, everything is above board and within the Google guidelines and TOS. It is not the perfect scenario as far as web design and how I would like it to look, but it doubled my CTR and eCPM, which made my earnings go up quite a bit even though this is a slower traffic time of year for my site.

It's truly amazing to me how what works for one site, does absolutely nothing for another site.

So, JDUBO79, this shows you have to experiment, as what works for OptiRex, does not work at all for me and what works for me, may not work for you or anyone else. I have a LOT less pageviews than you do and at my worst month so far in a slower season I made $1500.00 with AdSense.

Again, good luck!

8:51 pm on July 12, 2006 (gmt 0)

Senior Member

joined:Sept 20, 2004
posts:2304
votes: 0


It's truly amazing to me how what works for one site, does absolutely nothing for another site.

And the interesting thing WolfLover is that I use the same standard template for my 100+ sites and the variation in CTR's is truly amazing, even from the sites with identical colours and company logos.

The only thing different on all of these sites is the actual product information provided and available, for instance the .cn has Chinese products, the .in Indian products etc.

Now those are truly trade wholesale sites only however Joe Public can view them to learn technical information etc and the AdWords shown are all retail suppliers. The average CTR's on these sites varies from about 3.5% for the .com's through to nearly 8%.

One then compares with the .co.uk site, which is still trade-based but with actual UK trade contacts on it and it climbs to over 10%, and then when one looks at the very specialist sites from China, India and the UK, it shoots up to between 15-30% and that has been so for more than 18 months for one of the sites and 12 months for the others.

So, JDUBO79, this shows you have to experiment,

I could not agree more and do not be afraid to switch it back immediately if it does not work.

I just wish I could get the volume of traffic of my core sites for my high CTR satellite sites!

9:13 pm on July 12, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 14, 2003
posts:160
votes: 0


When experimenting with placement of ads, colors, etc how long should I keep the ad live to figure out if the experiment is working or not?
9:26 pm on July 12, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 19, 2004
posts:3056
votes: 5


Excluding drastic earning drops that call for quick action, I give each test one to two weeks.
9:50 pm on July 12, 2006 (gmt 0)

Full Member

10+ Year Member

joined:Mar 30, 2005
posts:247
votes: 0


jdubo: I would definitely slap ads on more pages if I were you. I also have an ecommerce site and only put the ads on a few pages to begin. I soon realized the revenues from the ads eclipsed the earnings from my niche product. To prevent competitors from appearing on your site, simply add them to the ad filter if they appear. The sales of my product have steadily increased proportional to my traffic logs and the advertising never seems to have detracted from the site itself. Google ads now account for 60% of the revenues on my site and I'm busy developing more pages every day. Good luck!
9:53 pm on July 12, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 14, 2003
posts:160
votes: 0


If google ads account for 60% of my revenue after doing this, I will be extremely happy. For some reason this sounds too good to be true though.

As far as competitor filtering does anyone know of a tool that will give you the URLS of all of the websites that come up for a sponsored search?

Thanks.

10:00 pm on July 12, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 19, 2004
posts:3056
votes: 5


confucius says diversify, all eggs & one basket ..
even at lower earnings.
10:08 pm on July 12, 2006 (gmt 0)

Full Member

10+ Year Member

joined:Mar 30, 2005
posts:247
votes: 0


Hobbs makes an extremely good point. Long term is the way to go with an eye on spreading your revenues around, not just Google. In my case my site was built to sell a product and therefore not set up to optimize ad space. I am slowing revamping to try to bring in different revenue streams. Also do not expect your initial results to carry over to the entire site. Example, my CTR and eCPM went down drastically when I put ads up on all my pages.

You will want to download the Google preview tool to see sample ads for your pages in certain locations. It's not perfect but it does give a general idea. The only way to effectively block competitors is to monitor your site regularly. Also use Google Search with your keywords and you'll see who advertises on the search side with Google ads as well.

5:47 am on July 13, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 5, 2006
posts:694
votes: 0


The only thing different on all of these sites is the actual product information provided and available, for instance the .cn has Chinese products, the .in Indian products etc.

Now those are truly trade wholesale sites only however Joe Public can view them to learn technical information etc and the AdWords shown are all retail suppliers. The average CTR's on these sites varies from about 3.5% for the .com's through to nearly 8%.

One then compares with the .co.uk site, which is still trade-based but with actual UK trade contacts on it and it climbs to over 10%, and then when one looks at the very specialist sites from China, India and the UK, it shoots up to between 15-30% and that has been so for more than 18 months for one of the sites and 12 months for the others.

OptiRex, if I might pick your brain a bit and of course you do not have to answer these questions, but it may help me and others on this forum who are not familiar with this particular information.

I have been toying with the idea of putting some of my sites in other country tld's, such as co.uk, .de, etc. I have not looked into it as of yet to see what is allowed, etc. Do the other sites you have with other country tld's, make good AdSense money? Are your foreign tld's in that country's language? If so, how did you do the translation? It would have to be a huge amount of work to do it manually, so what is the easiest, least expensive way to do so? Babel fish?

Also, are there legalities involved or can anyone from any country purchase domains designated as other countries? For instance, I am from the USA, can I purchase British, German, French, Australian, etc. tld's?

As far as the AdSense ads go, I am assuming the language on the ads will be whatever language is on the website, is that correct? Any fears of click attacks from certain countries more than others?

Also, if you don't mind my asking, how do you manage so many sites? Do you do this alone or do you have help?

Thank you, I've enjoyed reading your many posts and I look forward to reading this one too! ;-)

10:55 am on July 13, 2006 (gmt 0)

Senior Member

joined:Sept 20, 2004
posts:2304
votes: 0


Hi WolfLover, I'll answer with the experiences I have had. I do know that there are a few others here who have alternative tld's and language sites so they may chip in with their advice too.

Do the other sites you have with other country tld's, make good AdSense money?

Yes, in fact my lowest earnings come from west coast USA and I say that simply by "assuming" that the last 8 hours of a Google day are mostly visits from the US.

Are your foreign tld's in that country's language?

Mostly not however read my comment about .com names further on.

If so, how did you do the translation?

Some I did myself however all the others were done by my resident office staff in that specific country.

Obviously there is a cross-over with Portuguese, Spanish etc to other countries speaking that language therefore for some languages one gets extra value for money:-)

In general I serve both their language and English. The reason for this is twofold:

1. So that the locals can read it.

2. My trade has used English as its default language for a long, long time therefore most non-local visitors expect to see it in English too.

It would have to be a huge amount of work to do it manually, so what is the easiest, least expensive way to do so? Babel fish?

To have them done correctly then you have to bite the bullet otherwise it may make total nonsense to a local visitor and especially so where technical trade terms are concerned.

I am extremely fortunate in that my descriptions do not take up pages and pages however to save money get a local to do it since US/UK translators generally charge a fortune whereas a local Chinese or Indian would do it at much lower cost.

Babelfish is useless for my industry however for generalities it's ok.

Also, are there legalities involved or can anyone from any country purchase domains designated as other countries? For instance, I am from the USA, can I purchase British, German, French, Australian, etc. tld's?

This is where one will spend more time banging one's head therefore don't forget to visit the domains forum if you are having a problem or need advice!

[webmasterworld.com...]

Many countries have their tld's open to all however some, Germany and France for instance, do not, however there are ways around it BUT you may prefer not to use their tld's because of cost.

Some tld's are very expensive therefore one may be better off by using a "foregnlanguagedescription.com" and host it in that specific country. This is very important for your target market to rank in the SERPs, do not expect to host a French or German domain in the USA and have it rank highly in France or Germany. Even Google.co.uk vary rarely ranks US sites that are not hosted in the UK.

Incidentally .cn and .in are very easy to purchase but not that cheap!

As far as the AdSense ads go, I am assuming the language on the ads will be whatever language is on the website, is that correct?

So long as all the tags and page is in that language, yes.

Any fears of click attacks from certain countries more than others?

I have never had a problem. My seach click attack the other day was a figment of my imagination, my visitors were using the search facility and I thought they were clicks!

Also, if you don't mind my asking, how do you manage so many sites? Do you do this alone or do you have help?

CSS was my saviour I don't mind telling you! Until then I regularly did 100+ hours per week and when I converted to CSS a few years ago I could not believe how much easier everything became.

I took a long time deciding my basic template site directory structure to ensure it would work for every country and product line I needed to cover. The value of this brainstorming has been proven time and time again with just how easy it is for me to add a completely new country and product line within minutes.

Fortunately my information is evergreen therefore I rarely need to change anything once uploaded.

And I do this all myself and trying to get my kids involved is a nightmare...now back to work:-)

It would be interesting to read others' experiences of controlling "foreign" sites with AdSense.

4:19 pm on July 13, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 14, 2003
posts:160
votes: 0


Quick question about managing my account.

I went ahead and placed adsense on all my pages as a test. I set up different catgories for different sections of the site.

It now appears that when I manually add the total earned for all my categories the grand total is higher than the grand total google displays next to the "Total Earnings" row.

Any ideas? My categories should not be overlapping.

4:31 pm on July 13, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 14, 2003
posts:160
votes: 0


Nevermind, must have been a temporary bug, it seemed to work out after google updated my adsense report again.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members