Mistargeted Ads

[yoyo8]

EFV recently mentioned in the big thread about reporting mistargeted ads to Adsense team.

I also notice them as well. The funny thing is, I have noticed them off and on since I started the program in July. And whenever I get them, I see CTR and revenue drop. This usually lasts from a few days to a couple of weeks

And then out of the blue, I start getting better targeted ads, and sure enough CTR and revenue increase. So I believe sometime around mid-April Adsense will start sending better targeted ads my way.

[RealNames]

....You wouldn't happen to live in the Southwest, do you?

The answer to the above is yes, but the site is a PA website. How did you know I lived in the SW and why would that make a difference?

Regarding flip-flopping quality, something I did not see much in the past but a lot starting about April 2.

All day long on different sites there are well targeted ads but if I refresh the screen or come back a short time later they are gone and replaced by poor ads having little to do with the webpage?

Why in the world does G do that anyway?

[yump]

We've got quite odd flip-flopping starting around April 3/4 which has coincided with a dramatic change in our daily revenue variations. Were between $3x and £5x, but now between $1x and about $9x. Yet to see if the average ends up higher or lower!

Making it a bit tricky to assess any changes we make.

Is flip-flopping going to be a new term? ;-)