Excluded keywords would be great

Exclude ads that had certain words of phrases

[hyperstat]

I run a site that contains an online statistics book and sometimes I get poorly target ads. For example, on my page on the normal distribution, I just got three of the four ads with the title "Report Distribution" (all from different sites). I guess "Report Distribution" must mean something to someone, but it is not relevant to my page. I would love to be able to specify that any ad with the words "Report Distribution" be exculded. There are many other pages that this would also allow me to improve targeting.

As an aside, I think the new algorithm places more emphasis on matching title words to content words thus exacerbating the problem.

Would anyone else find this useful?

[mlemos]

I already made that suggestion to Google people but only got a canned response so I have no idea if they will ever implement it.

My site is about PHP. I would like to exclude any ads that do not mention PHP but mention ASP, Java, .NET, Perl, Python, etc..

That would avoid having me going through the painful effort of excluding irrelevant ads individually only after I have seen them, if I see them.

I think both publishers and Google would earn much more if they would let publishers make this sort a manual ad topic moderation.

I wonder if Google/AdSense Guy is reading this and taking it up as a useful improvement suggestion.

[satrina]

I would love to see that feature too, I run an animal website and am always having to block ads related to pest control of the animal my site is about! lol not very nice ads to have for my site! Problem I am running into is I already have about 150 blocked urls in my list from this site and others, either the 200 limit for blocked urls needs to do up or I need a way to block "pest" from my ads!

*keeping my fingers crossed*

-Marie

[mlemos]

I suggest that every publisher that has interest on keyword blocking and keeping, send a message Google AdSense support to express that. Maybe then they get an idea of the interest that this has for publishers and Google as well.