Displaying alternative iframes instead of Google ad

Would it violate any terms or policies

[march83]

Instead of using the alternative ad in Google to display ads I had it displaying some content. It was suggested on here and seemed to work well in terms of CTR, as people get used to seeing content there and always have a look.

However I now don't get many alternative ads shown so people are starting to ignore the space where the ads are and CTR is falling. I am considering using a piece of JS to display a different iframe every now and then (eg every 5th display is content rather than ad) instead of a Google ad. The aim of this is to get people used to seeing content in that space again.

I'm not sure if this would break any of Google's policies/terms etc, I have had a look but didn't spot any it might not comply with.

Anyone tried this or know of any terms in might violate.

Marc

[richmondsteve]

march83, I don't fully comprehend what you're doing, but you can use Google's alternate ad parameter to call any file you want. Also, it's ok for a page to display an AdSense block some of the time and your own ads and content the rest. I hope that clears it up.

[march83]

That is basically what I was asking, I already display content from my site using the alternative ad parameter. However this doesn't display the content very often as usually ads are show.. So I plan to use Javascript to sometimes display the Adsense adblock and sometimes my own content.

The thinking behind this is that if you always have the ads in one position users stop looking there. If you sometimes put content there then they will get used to looking at that space and are more likely to atleast read the ad.

Don't know if that cleared it up or complicated it further!

Marc

[richmondsteve]

OK, I understand what you're trying to accomplish now. You can definitely achieve what you want, but if your solution involves modifying Google's JavaScript you might want to contact them since that's technically against the TOS. I've done similar using server-side include files (coding in PHP typically) to fill a space with AdSense, affiliate ads or my own content. Usually I just set a percentage for each ad, generate a random number and select that way, but tracking/logging by IP or cookie session id isn't that much more difficult. Hope that helps.