Forum Moderators: martinibuster
I have a few sites and pages that perform very pooly with AS. They get thousands of impressions daily and some days i don't even get one click. I will tell you that since those sites have been up, over time, their average click values have decreased significantly down to less than 3 cents usually.
However, only those sites/pages have been affected. After years of data, I would be inclined to say that nothing else but those poorly performing pages have been affected.
I have dozens of websites on dozens of topics and they are mostly all hosted on the same domain. Besides my poorly performing sites which get less than 1% CTR, all my other sites continue to perform as expected. Some clicks are worth 3 cents and some $3. At the end of any roller coaster month, those sites always average out as expected.
To answer the obvious question on why I haven't removed AS from poorly performing pages and replaced them with an affiliate or Punch the Monkey for a free Ipod.... Well to tell you the truth, I just can't be bothered. On Average I have found that AS pays better and its way too much work to try a bunch of affiliates until you fnd one that works better than AS. I still have a day job and 3 kids to look after so the little time I have left is spent creating new websites/content. I create new websites, slap AS on all pages except home, about, search, and never look back. Oh and BTW, my filter list is empty.
Doing this I have not had a month without an increase in earnings in over a year and a half and I'm hoping to quit my day job in 2007.
As for Account Wide Smartpricing or even Domain Wide Smartpricing.... I'm not seeing it and there are way too many variables and fluctuations for me to even attempt at making an educated guess as to how that would work.
I have read thread after thread on smartpricing and it seems that most tend to agree with the theory that smartpricing affects you accross the board when you have high page impressions and a low CTR.
Smart pricing is about anticipated conversions for advertisers, not clickthrough rates.
A site with a large number of impressions and a low CTR may well be hurt by smart pricing, but if that's the case, it probably isn't because of the clickthrough rate--it's due to the type of content (see Google's public statements on smart pricing) and/or audience behavior.
All of the websites are 100% original content with lots of text and information. They each focus on a large topic and break down into various niche subjects. Website age varies from a few months to 3 years. With a little adsense and some affiliate links.
I have really stopped worrying about smart pricing and just focus on adding quality and my new favorite phrase "evergreen content."
While still at modest levels, my adsense earnings continue to increase about 5 to 10% over the same month in the previous year. I'm hoping as the websites mature and get larger, growth will increase.
Smart pricing is about anticipated conversions for advertisers, not clickthrough rates.
Yes I agree and that is what G pretty much says it is. However many on this forum argue that smartpricing affects them accout wide and that removing AS from high traffic pages with low CTRs results in them getting higher paying clicks on the rest of their pages.
My point is that with the variety of websites/topics that I have with years of stats, I am not seeing this phenomenon called smart pricing except on pages where it is understandable that they would not convert very well with AS.
I could remove AS from these pages but all I think would happen would be the loss of the revenue they do generate.
Agree? Disagree?
I could remove AS from these pages but all I think would happen would be the loss of the revenue they do generate.Agree? Disagree?
I agree completely, based on my own experience and experiments.
...removing AS from high traffic pages with low CTRs results in them getting higher paying clicks on the rest of their pages...
I could remove AS from these pages but all I think would happen would be the loss of the revenue they do generate.Agree? Disagree?
It's not as black and white as that.
If a page has low impressions low ctr and ecpm etc compared to the rest of the site, then its unlikely it will have any impact on smart pricing, and removing them might just dent earnings.
However, if you are in the situation that the page gets a lot of visits and impressions compared to the rest of the site and has low (or very low) earnings, it could affect your earnings and smart pricing.
Removing poor performing ad blocks does often lead to increased earnings - fact. However, you really need to have a channel on each block, and look at ALL metrics in making the decision - not just eCPM.
IMHO Google seems to update 'Smart pricing' value of various pages quite regularly.
