Forum Moderators: martinibuster
Under the new global advertising partnership, AOL will be able to sell all types of ads, including search, banner and display, across Google's network, which includes Google's own Web sites and the publisher sites that display Google-powered ads, said Marissa Mayer, Google's vice president of search products and user experience. Google's home page and core search results page will stick with text-only ads, while graphical ads could appear on Google's video and image search sites, she said.AOL will be able to use US$300 million in credit to purchase search-related ads through Google's AdWords auction system, or for other undetermined promotional purposes, Mayer said. The deal also calls for the creation of an "AOL Marketplace through white labeling of Google's advertising technology" that will enable AOL to directly sell search ads on AOL-owned properties, the companies said.
I know this is "old" news but it seems a lot of people started having a down turn of profits that has not let up as yet.
What do you think? Can this be the major culprit that is causing everyone to run around searching for ways to make their sites start gaining ground?
Ann
You promised in another thread to disclose a possible reason or theory for low earnings that no one discussed before, is this it? If not what was it?
Also, there have been people complaining about low earnings almost since the day AdSense was launched. AdSense is an auction-based system. On any given day, some publishers earnings' will be up and some will be down--and, for the most part, only the publishers who are hurting will take the time to start "My earnings" threads on this forum.
The reason for bringing this up is the low cost clicks a lot are experiencing right now. If AOL is getting cheaper clicks from their partner then our payout will reflect that.
Ann
AOL $ or MFA $.
I think I'd prefer AOL to MFA's anytime.
The reason for bringing this up is the low cost clicks a lot are experiencing right now.
My average July click value is up running about 10% ahead of June's, and other forum members have reported all-time high earnings recently.
AdSense earnings can by cyclical for any number of reasons, and looking for explanations in news stories is like reading tea leaves: It requires what some of us would consider to be an unacceptable leap of faith.
more than likely ;)
Small leap then back to the slide (with filters therapy). Filters are more or less a temporary bandaid effect.
Ann
Are you suggesting that since Google and AOL have sweetheart deals with one another ...(AOL's search is powered by Google and Adwords advertisers have the option of displaying their ads on the AOL network.) ...the Google keeps the price of AOL clicks extremely low?
Theoretically, more advertisers means more money.
But as David_uk would tell you the algo is flawed in that it puts in what it thinks will get more clicks and earn you and Google more instead of what pays more per click, giving david_uk MFA sickness ;-)
So more new low paying advertisers could mean high earnings for sites that manage high EPC, and lower earnings for sites that are trapped in the low EPC MFA firing range. (21_blue has an excellent post on that)
Step outside yourself for a minute and think of the big picture for what I just said, let's rephrase:
Good content gets good pay, lower grade content gets lower pay, good conversion traffic pays well, bad converting traffic gets the cents. Hey that sounds like the way things should be if it really works this way.
I know, my baby has good content too, and I am blessed with MFA, but not everywhere, and not all the time. I will mostly block, and test once in a while what an empty filter does to my bottom line.
So why is Google not doing anything about it?
- Laziness? No way
- Bad business decisions? Not for so long and it's a public company
- Love for low grade no content sites? Come on
- Communist tendencies catering low paying ads to small publishers? Yeah right!
- Stupidity? Don't think so
They are the only ones in this game that can see the full deck of cards, and AdSense's prime directive is money, it has to be the money then.
On paper the auction system means they compete for my space, let the games begin.
And so simple it will blow you away. :)
I just don't want to say yet because I don't want people getting their hopes up and getting a let down...but soon.
P.S. Google/AOL has nothing to do with what I am trying.
Ann
**he patiently awaits ann's findings**
