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Adsense revenue has dropped!

anyone else got low numbers?

         

StuntasticAudi

8:44 pm on Jun 9, 2006 (gmt 0)

10+ Year Member



The past two months have been pretty bad for me. I'm still averaging about 350,000 impressions with about 2500 clicks but only $100-$135 a day. This is the lowest i've had in a while...is it smart pricing?

crick

9:06 pm on Jun 9, 2006 (gmt 0)

10+ Year Member



Aren't you going into too many specifics. This might be against the TOS.

OptiRex

9:11 pm on Jun 9, 2006 (gmt 0)



There are loads of threads at the moment concerning earnings, CTRs, eCPMs etc all over this forum.

Have a look through some of them, no one has come up with any firm opinions or conclusions as yet.

TheDonster

10:23 pm on Jun 9, 2006 (gmt 0)

10+ Year Member



And to make matters worse, I have been having a very low eCPM with all other numbers normal since Memorial Day weekend. I thought it was just the summer slowdown with ad budgets being trimmed for the upcoming vacations. I figured today would be the worst so far with the soccer world cup starting today and lo and behold, my numbers for today are up well over average. This ad game is just too unpredictable.

malachite

10:38 pm on Jun 9, 2006 (gmt 0)

10+ Year Member



Google search is up the creek, holidays, the World Cup's on, warm weather, smart pricing...

Could be one, some or all. It's a funny old game. ;)

FourDegreez

10:39 pm on Jun 9, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My earnings are up... traffic relatively the same. I have no explanation why, but I'm not complaining. ;) Yet I know on at any given time my numbers could drop back down. Why is it so unpredictable? My affiliate income doesn't fluctuate like this.

G_Smitty

10:53 pm on Jun 9, 2006 (gmt 0)

10+ Year Member



350,000 impressions with about 2500 clicks

Is that per day or monthly?

Scurramunga

11:21 pm on Jun 9, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My average revenue figure had plumeted in April-May to almost half of March figure. For five days or so now, it's been performing well again. I hope it is maintained.

OptiRex

1:00 am on Jun 10, 2006 (gmt 0)



My analyses of 100+ sites are generating interesting but still conflicting data.

If, IF the next few days continue in the same vein as today then I shall be able to come to more positive conclusions as to what happened with the Rodeo and Twister "maintenance" updates.

I have a pretty good suspicion about an over-implemented anti-fraud "screw-up" and they have been trying to tweak it back into line.

That's my opinion and I cannot prove it as yet however I'm also pretty sure whatever it was that happened was for the good of the AdWords/AdSense programme.

As much as my earnings have reduced I am sticking with them on this for the moment, even though I said yesterday I would be removing AdSense, since, at the end of the day, a successful AdSense programme is good for us all and to weed out these fraudsters is the best thing that could happen.

And for those that do not believe that this fraud is happening then you had better believe that organised gangs are "in action", there's plenty of stuff out there to read.

Chapman

2:19 am on Jun 10, 2006 (gmt 0)

10+ Year Member



What an interesting evening... ASA reappears, turtlehurricane gets the banned notice, threads referencing LOTR disappear, and the highly respected OptiRex begins incinuating fraud on the part of our enablers. Wow!

It would have been nice to get some soothing words from ASA on his/her reappearance but that was not the case.

I'm now down to 16% of the earnings I had seen for the past year. My impressions are normal to high while my clicks (not CTR) are almost non-existant. Just what is it that might be going on?

Chapman

annej

7:53 am on Jun 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Chapman, could you tell us which thread ASA posted on? Thanks.

TheDonster

7:53 am on Jun 10, 2006 (gmt 0)

10+ Year Member



Speaking of clickfraud, even Mark Cuban has weighed in on the topic of MFAs:
[blogmaverick.com...]

OptiRex

11:18 am on Jun 10, 2006 (gmt 0)



Hi Chapman

OptiRex begins incinuating fraud on the part of our enablers.

Oh no, did you read it that way? I am not insinuating fraud by Google, I just feel they may have tightened their new anti-fraud measures too tight or too over-zealously for the genuine Adsensers and that we've been hit in this process.

Friendly fire I think the Army calls it!

Play_Bach

1:46 pm on Jun 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks TheDonster for the link above - read the whole thing! Some very interesting ideas in the replies. Hadn't heard of using captcha for fighting bot click fraud yet, though I think perhaps prompting users to do it every time wouldn't be workable, but maybe once per session sounds like it might.

Chapman

2:41 pm on Jun 10, 2006 (gmt 0)

10+ Year Member



OptiRex-

My sincere apologies... sorry for the misinterpretation!

Chapman

Chapman

2:48 pm on Jun 10, 2006 (gmt 0)

10+ Year Member



annej-

It was a decidedly "brief" post but it can be found here:

[webmasterworld.com...]

StuntasticAudi

3:56 pm on Jun 10, 2006 (gmt 0)

10+ Year Member



"350,000 impressions with about 2500 clicks
Is that per day or monthly? "
---------------------------

thats per day!

musicsmysoul

8:27 pm on Jun 13, 2006 (gmt 0)

10+ Year Member



Stuntastic,

I wish I had a day when I thought 100/day was bad ;)

I also have seen revenue drops, it's depressing!

trinorthlighting

8:31 pm on Jun 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Change in serps changes adsense click throughs.

europeforvisitors

8:32 pm on Jun 13, 2006 (gmt 0)



This is the lowest i've had in a while...is it smart pricing?

It could be for any number of reasons. See the many previous threads on the topic of why revenues/EPC/eCPM/etc. might drop.

gregbo

9:27 pm on Jun 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks TheDonster for the link above - read the whole thing! Some very interesting ideas in the replies. Hadn't heard of using captcha for fighting bot click fraud yet, though I think perhaps prompting users to do it every time wouldn't be workable, but maybe once per session sounds like it might.

It doesn't prevent human click fraud. There are also some studies that say users are disturbed by captchas. It would be risky to introduce captchas without finding a way to make them less intrusive to the user experience.