Strategies to get rid Of MFA ads

When Ad filter is full

[security56]

Now, lately I was noticing a huge drop of my CTR and I was checking my site, didn't notice much difference in terms of the ads I was getting untyl I check more and more of my links.

As I dug deeper I started seing ads that are non related to my site and that offer a bunch of free stuff, ads that I can only describe as bull crap ads or some people will call MFA ads.

So I really need help on this one cause my Ad Filter Box is full.

Has anyone being sucessfull at getting rid of this ads, can you share what you did.

Thanks

[mattg3]

It's funny isn't it? After the last adsense updates the eCPM was rising now it's falling again :\.

Like if they cleaned out rubbish and now it's filling up again.

[mzanzig]

You have two options -

1) Try to "price off" the MFAs, see [webmasterworld.com ]

2) Re-visit the URLs on the filter list, and see whether the domains are still actively used. Then check Alexa rank and note ownership of domain. The higher the Alexa rank, the more likely it is that they are still profiting from being an MFA. Thus, the higher the Alexa rank, the higher the importance in my filter list. Another aspect is the domain ownership. "Private" registrations indicate that they like to hide. I recommend to keep such domain names are more likely to stay in the filter list. Also, you'll find that several domains are operated by the same individuals. In such cases, I try to keep domains in the filter that are part of a "family" (i.e. owned by one individual or company).

So, in short -

High Alexa rank and private registration = stays in filter
Medium Alexa rank or private registration = depends on Alexa rank, severeness, ownership, and Alexa traffic pattern
Low Alexa rank and public registration = depends on severeness of site, ownership, and Alexa traffic pattern

Also, I recommend to focus on the most visited pages on your sites, i.e. if 10% of your site receives 30% of the traffic, you will want to look here first. Do not forget to check traffic origin to identify which countries are actually seeing your pages. Here is the MFA impact worst. Other areas you can not police, but you don't need to because too few people actually see the pages: Remember - You need to "keep clean" only the money-earners of your site, not rarely visited pages seen by Elbonian users.

Finally, it may be worthwhile to start with an empty filter list and completely re-build the list over the course of a few days (it does not really take long).

Hope this helps.

[Erku]

How do you find MFAs?

Is there any way to find them?

Thank you.

[mzanzig]

Erku,

please use the official preview tool, visit your site, and check which ads are (likely to be) displayed on your pages. Look for fishy ad copy, always starting from the top of the preview tool result pages. According to Google, it is safe to click the ads presented in the preview tool. Then have a look at the landing pages and check whether this meets your quality guideline for web pages. Questions that help you to determine whether it's a candidate for the filter list:

- Is it USEFUL for your users?
- Would YOU be happy to arrive at such a page?
- Do YOU understand what the site is about?
- Are they selling a product or service?
- Is it relevant for your overall site topic?

If you are not satisfied, have the preview tool display the landing page URL and block the domain.

[Erku]

thanks a lot

is there a link to the preview tool?

[mzanzig]

[google.com...]

[david_uk]

The other thing I do is to type my keywords into Google and se what ads show in the right column. If they are MFA's that are targeting my niche, then they are also likely to appear on my site. therefore they go in the block list.

[security56]

Ah man no solution so far, I just going to take them ads out, its not only bad for me it's also bad for my users.

its not worth it at this point

I wonder one thing if I remove google for like 3 days will this help, wha that heck I am willing to try anything at this point, this ads just taken over my whole site.

[danimal]

we are all in the same boat, wrt the filter being too small.

so you have to make a choice between the lesser of two evils, as it were... for instance, mfa's on high-traffic pages go in the filter, to replace mfa's on low traffic pages that were previously in the filter.

of course that will probably only work if your site content is on multiple subjects, i.e., mfa's on different topics.

if your site covers only one subject, all pages will usually receive the same mfa's.