online book readers do not click on adds :-)

For the whole month hundreds of my visitors ignored Adsense totally

[net_rambler]

Hello!

Just was looking at logs and channels for this month...

And discovered that people who visits online books on my site (about programming) totally ignore Adsense.

I have logs analysing software and see that ~80% of visitors go from page to page - read online, 10-15% returns to previous pages, just 5% leaves...
I see that they do it methodically, step by step like read real book and totally ignore Adsense!

I had ~2000 impressions on those pages and just 1 click... On other pages where content is shorter I have CTR ~2.5-5% average...
I tried with 160X600 long add on the left,
big rectange at the top and link units at the bottom above the links to go to the next, previous page...

Seems very difficult to distract them :-)

Have you any ideas, suggestions?

[jetteroheller]

I have converted my first book from 1992 to a web site.

CTR little bit above average from CTR of all my web sites.

When I have created all my actual fair reports, I will convert the second half of my book to a web site.

[manateemedia]

I suspect the reason for the low clicks is the topic you are covering. I've noticed on my tech oriented/programming sites the clicks are virtually zero. Perhaps programming types have seen ads so many times they are not fooled as easily as others.

I think the best technique may be to write towards a dumber audience. Anyone else have an opinion? :)

[leadegroot]

I have one tech site which had a disappointing 0%ctr (ok, 0.00001% ;)).
I changed it to an adlink line and now have an exciting 1.5 - 2% ctr (*sigh*). Its some improvement, anyway - worth trying?

[ashii]

And discovered that people who visits online books on my site (about programming) totally ignore Adsense.

programmers know what they want so if they get what you already have,they will not click any where.
I agree with leadegroot if you place an Adlinks they are more likly to click.

[vincevincevince]

Programmers know what they want is about it. If a programmer is looking for something they want to know now and they know that in order to recoup the costs of advertising most advertisers are going to want them to take the time to pay for something - whether it's a book which will be delivered or something else. That's not now, that's not what they want!

[net_rambler]

yes, I agree that programmers know more how web sites work and probably many of them aware about how advertisements work...

But anyway, on other pages they clicks on adds... I have many pages where CTR is even 10-30%

but average is about 1.5 -2.5 %.

I had for two years ~1 %. Just this year, when I started to read Webmasterworld and mind about why I earn so samll amount of money I redesigned many pages and doubled already CTR and income...

I will probably adertise my other pages on that book pages, so people can go other pages, become more relaxed and then click :-)

Thanks for suggestion, I need probably start another site for not programmers, or what do you think for those who just starting programming...
Change focus from intermediate to beginners.

They are probably will be "green" enough and will not be aware about Adsense :-)

:-)

[Content_ed]

If your books are out-of-print or not published in paper form, you should publish them with Lightning Source, the back-end provider for pretty much the entire print-on-demand industry. Set-up costs are minimal, earnings typically exceed 50% of the cover price if you set a short discount, meaning the majority of your sales will go through Amazon. Online book readers do buy books - they get tired of reading off the screen or printing. Plenty about this on the web if you Google "Lightning Source." Don't be intimidated by the "You must be a publisher to sign up with Lightning Source" language, all it means is you must purchase an ISBN block (a couple hundred dollars in the US) and have a tax ID. We've published a few books with them, and we rarely bother with Adsense on pages that are related to the books.

[drshields]

I would agree that it is the topic. Most people who are interested in programming are probably the type to automatically ignore any type of graphic or textual advertising.

You might want to try Text Link Ads. They don't look like Advertisements at all: <a href= links. PM me for a link to my site if you want to see an example.