Forum Moderators: martinibuster
Is there any logic in this, or is it just a case of 'stuff hapens'?
I'd still be keen for any thoughts, random observations, or even paranoid and hysterical conspiracy theories.
Stuff Happens
I like this one too. Forget smartpricing, ad-placement and rodeo-updates; Stuff Happens.
But if you really want to go deeper into this:
There are really a thousand reasons why your earnings could be up/down (while your impressions are up/down).
For example it could be:
- Smartpricing
- A serps update
- Less or more competitors in your niche
- Less or more advertisers in your niche
- Advertisers bidding less or more
- Advertisere changing their ad-copy
- Visitors clicking less or more for whatever reason
- An Adsense algo update
- Etcetera, etcetera.
It just seemed odd that the earnings dropped at almost the exact same time as my visitor stats increased. I wondered if there might be any logic in that.
Every month i get ton of traffic from total diffrent phrases then month before, this month are phrases from which people clicks less on ads :)
Unfortunately I don't think that's the case. Pesky internet, who needs it?
Ah yes, me...
It just seemed odd that the earnings dropped at almost the exact same time as my visitor stats increased. I wondered if there might be any logic in that.
most publishers report that. i'm pretty convinced it has something to do with smartpricing.
with increasing number of visitors, it is more likely that every additional visitor is less interested in the content you provide, since there is only a limited supply of interest for the topic of your niche. lower interest means lower awareness for what your ads have to offer = worse preparation to buy those things. and that means lower click quality = lower conversion for the advertiser. there is probably a component in the algo that anticipates the effect of a surge in site traffic based on aggregated stats, so that smart pricing kicks in realtime.
secondly, there is only a limited number of high paying ads for your niche per day. it is likely, that google distributes the appearance of those ads among you and competing publishers throughout the day. increasing traffic in this case would mean accelerated "consumption" of those ad impressions on your site = lower paying ads to click on appear earlier.
That's great food for thought, thanks.
Being of a 'scientific' nature (or just a sad git) that kind of explanation gives me a certain peace of mind. ;)
Hopefully, this will sort itself out over time. I'm in a niche industry, but it's not saturated AFAIK.
Lessee. Advertisers are the people who decide whether or not you're going to get any AdSense income whatsoever or not. Advertisers are the primary people to decide how much you'll get paid per click. For many publishers, a small percentage of advertisers are responsible for a disproportionate amount of the revenue -- just like with just about every other publishing medium in the history of mankind.
But you don't really know anything about your top advertisers, who they are, whether some of them dropped out or significantly cut their ad budget.
The solution? Focus on those AdSense stats. Closely examine theories such as, maybe bad ol' Google takes away your income if you start making too much. This is what we call Looking Where the Light is Better.
---------------------------
One night, a guy sees his buddy standing under a streetlight, looking around on the ground, asks him what he's up to.
"I lost my car keys."
"You lost them out here in the street?"
"No, I lost them somewhere in my yard."
"Then why are you looking for them out here in the street?"
"'Cause the light is better out here!"
Thanks, that's a helpful and informative post.
I do indeed check my stats regularly. But I'm not sure how to track individual advertisers on adsense. I can track ad unit performance and per page performance, but I haven't found anywhere that identifies advertisers individually. I must have missed that feature, so I will go back and check.
Any tips welcome.
